1. How we made US$250,000 in our first 12 months on line Andrew and Daryl Grant

2. Who would like to learn a system that can make you thousands of dollars while you sleep?

3. In the next 90 minutes we’ll show you the exact system we used to make US$250,000 in our first 12 months online

4. This system takes us only about an hour a day to maintain.

5. The exciting news is it’s primarily PASSIVE INCOME

6. Passive income means we’re not exchanging dollars for hours

7. We’d tried lots of ways to make passive income: Property Foreign exchange trading Share trading

8. Questions? Notes?

9. Here’s what we achieved financially in our first 12 months online…

10. Most days we wake up to find an extra US$500 or so in the bank…

11. In the first 2 weeks of this year (while most people were still on holidays) we made US$7970

13. and the lifestyle’s OK too…

14. We also get to spend more time with the kids…

15. Here’s the first thing we did differently...

16. We overcame the overwhelm by applying 80/20 decision- making tools to decide where to start

17. We sell information products (ebooks) on line For example: www.practical-report-writing.com www.skin-cancer-advice.com www.inspirational-kids-stories.com www.adoption-advice.com

18. The basic steps are… 1. Identify a potential market niche 2. Test the niche to see if it will be profitable 3. Develop the product 4. Write the sales letter 5. Build the website, with a process to collect the money 6. Monitor and fine tune

19. Step 1 – Identify a market niche You want a niche with enough traffic, hungry crowd, low advertising costs You don’t have to know anything about the product (in fact it’s often better if you don’t) Look for traffic volume using www.pixelfast.com/overture or www.keyworddiscovery.com/search.html www.pixelfast.com/overture www.keyworddiscovery.com/search.html Search on Google for competition using a Google search, or Competition Spy

20. Research the topic using pixelfast…

22. Or research the topic using keyworddiscovery…

24. Check for competition using a Google search…

26. Or check for competition using Competition Spy…

30. Step 2 – Test for profitability Put up a survey site Advertise it using Google Adwords (use Keyword Finder and Keyword List Maker to identify more profitable key words) Run it for three days Measure the response rate and advertising cost Look at what the customers are saying they want

31. Survey site example…

33. A great survey site is one which… Gets 500 or more visitors a day Costs no more than 10c a click for your Google Ads Gets at least 5% of visitors to your site to leave feedback

34. Step 3 – Develop the product Product must be downloadable – it can be text, audio, video, software, or a mix Come up with a “twist”, eg our baby sleep product Either: Do it yourself, or Get someone else to do it for you using www.rentacoder.com www.rentacoder.com

35. Step 4 – Write the sales letter Either: Write it yourself Write it yourself using software (eg Killer Web Copywriter, Burpies by Brett) Get someone else to write it (eg Pete Godfrey)

36. Step 5 – Build the website Keep it to a basic one page sales letter with a great headline Decide on the graphics Sign up to Clickbank (www.clickbank.com) for paymentswww.clickbank.com Include Google code to measure the conversion rate

37. www.skin-cancer-advice.com

38. www.inspirational-kids-stories.com

39. www.practical-report-writing.com

40. Step 6 – Measure and fine-tune Split-test the sales letter: –Conversion rate (aim for 1% or more) Monitor the Google ad campaign: –Number of clicks (aim for 500 clicks per day) –Click through rate –Cost per click (aim for 10c per click)

41. How much does each site make? To begin with, we aim for 500 clicks a day, 10c per click, 1% close rate, $30 product. This gives 5 sales a day ($150 a day income) at a cost of $50. Gross monthly income = $4,500 per site. Once this is in place, build up volume and close rate, and reduce costs.

42. With some fine tuning, here’s what this site could make… 1,500 clicks a day, 10c per click, 1.1% close rate, US$35 product. This gives you 16.5 sales a day. US$578 a day income at a cost of US$150. Gross monthly income = US$17,325. Note: Results will vary based on individual circumstances such as the niche and your marketing ability. These figures are for demonstration purposes only.

43. Once your ebook site is making money, you can apply more advanced strategies

44. Examples of Advanced Strategies Sell back end products (CDs, DVDs) Put a “forced continuity” (subscription) program in place Deliver high end coaching Sell other people’s products (via JV or affiliate programs) Sell your ebook site … etc, etc, etc …

45. What’s next for YOU? Statistically, only 10% of you will go away and apply the information you’ve seen here. Will you be part of the 10%? Or part of the 90%? What is the critical thing that makes the difference?

46. The secret to success… mental physical emotional

47. Here’s the second thing we did differently...

48. We identified and eliminated our SUBCONSCIOUS blockages to success

49. Our blockages to success with passive income Beliefs that were holding us back: Earning money requires hard work - if it’s too easy I feel guilty Really good opportunities are scarce I need to take things stepwise and build up knowledge and experience Passive income is hard to generate Direct mail stuff is “shonky” This American stuff won’t work in Australia My self-worth comes from consulting achievements

50. Before we could be successful with passive income we had to eliminate these blockages at a subconscious level

51. Here’s what we replaced them with… New subconscious beliefs that led to success: Money comes easily to me Great opportunities are everywhere I have more than enough knowledge and experience to act now Passive income is easy to generate once you know how Direct mail stuff is innovative I have a world-wide market My self-worth is innate – it doesn’t depend on what I achieve

52. Our success resources… Mal Emery Mike Filsaime Brett McFall Paul & Mary Blackburn Alexei and Andrey (technical stuff) Pete Godfrey (sales letters) mental physical emotional

53. Join our Program and we will show you in detail what we did to make US$250,000 Passive Income in our First 12 Months Online

54. Here’s what you get… Starter Pack 6 CD-Set Weekly Eclasses for 6 months Quick Start Guide “How to Use the Pack” booklet BONUS - 1 Ticket to the Mental Toolbox Workshop, where you’ll identify and remove blockages to your financial success Total Value…A$1,788

55. Here’s what’s in the Deluxe Pack Deluxe Pack 6 CD-Set Weekly Eclasses for 12 months Quick Start Guide “How to Use the Pack” booklet Introductory DVD Transcripts of the 6 CD-Set Camtasia Videos of our processes 4 hours of One-on-One Coaching

56. Plus $8,055 Worth of FREE GIFTS… Two tickets to the Mental Toolbox Workshop Software to help you write the sales letter (Killer Web Copywriter) Critique of your sales letter by Pete Godfrey Sales letter split-tested to maximise returns Website (with all the functionality we use) built for you Two Tickets to our 4-day Workshop DVDs of our 4-day workshop Marketing software – Competition Spy, Keyword Finder, Keyword List Maker Total Value…A$10,578

57. Plus, put all the risk on us, with our 100%, no-weasel-clause, money-back guarantee Join our program today and try it out for a full 30 days. If at the end of that time you’re not convinced that it’s value for money, for whatever reason, just ask and we’ll refund you immediately. And you get to keep the two Mental Toolbox tickets (valued at A$1,900) as our way of saying “sorry for wasting your time”.

58. Your price today StarterDeluxe pack pack Value$1,788$10,578 Price Today$665$2,995

59. Deluxe Pack Payment Plan Deposit Today$795 Plus 5 x monthly payments of $495

60. We reward people for taking massive action

61. Massive Action Bonus Pack for joining TODAY Valued at NZ$9,788

62. Plus, put all the risk on us, with our 100%, no-weasel-clause, money-back guarantee Join our program today and try it out for a full 30 days. If at the end of that time you’re not convinced that it’s value for money, for whatever reason, just ask and we’ll refund you immediately. And you get to keep the two Mental Toolbox tickets (valued at A$1,900) as our way of saying “sorry for wasting your time”.