1. Jacob Marsh Director ModMyPi LTD

2.  Introduction  The Raspberry Pi  ModMyPi  Step by Step  Future  Summary

3. Jacob Marsh Masters in Civil Engineering Graduate on the 20 th July Started ModMyPi in March Developing cases for the Raspberry Pi Just hit 10k orders

6. Test the water Create a design Take it to the customers – forums Critique Market research – how much will they pay? Is it viable? You need to make money – 50% profit margin How many can you sell? How do I make it? Complex design? Choice of methods It’s all speculation!

7.  Target Market?  The online marketing mix ◦ Facebook ◦ YouTube ◦ Twitter ◦ Blog’s ◦ Forums  Tech Websites

8.  200 orders in 24 hours  Buzz on the forums  Huge increase in site traffic  Need a rethink!

9.  Pre-order finance  Local grants ◦ SME CALM Prototyping ◦ Innovation Centre ◦ Manufacturing Advisory Service (MAS)  Crowd funding?

10.  Got the design  Know your final manufacture method  3D printing on RepRaps  3D printing with CALM  Form Follows Function

11. Prototyping done 1 month Getting ready for manufacture 2 months Dispatching 1 month It takes time!

12.  Always look to the next product  Challenge – stay on top!

13.  Idea ◦ Market ◦ Viability  Motivation ◦ Do you want to do it? ◦ What is driving you?  Action ◦ Go for it, support is available. You’ll never make money working for someone else.

14.  www.modmypi.com www.modmypi.com  jake@modmypi.com