1. C HAPTER Social Networking A Practical Guide to Social Networking 1 Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

2. 1. Understand Social Networks 2. Recognize the Benefits of Social Networking 3. Comprehend the Hazards and Limitations of Social Networking Objectives Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

3. 4. Protect Your Privacy 5. Recognize Social Networking Dos and Don’ts 6. Appreciate How Businesses Use Social Networking 7. Realize the Future of Social Networking Objectives Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

4. ◊ What are social media? ◊ What is social networking? ◊ Why are social networks so popular? ◊ How did social networks get started? ◊ What are some of the other early components of social networking? ◊ Who uses social networks? ◊ How do social networks work?  Understand Social Networks Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

5. ◊ What are the key components of a social network? ◊ How does a social bookmarking service differ from a social network? ◊ How does a microblogging service differ from a social network? ◊ How do people access social media? ◊ How do social networks and social media services make money?  Understand Social Networks Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

6. ◊ Websites ◊ Services ◊ Platforms ◊ Social bookmarking services ◊ Social networks ◊ Blogs ◊ Microblogs ◊ Online communities What Are Social Media?

7. ◊ Popular social medium ◊ Large website ◊ Community of users ◊ Public and private communication What Is Social Networking? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

8. ◊ Easy and immediate interaction ▫ Public posts ▫ Private communication ▫ Event calendars ▫ Community-based games and applications ◊ Sense of community ◊ Keep people up-to-date Why Are Social Networks So Popular? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

9. ◊ Dial-up computer networks ◊ Bulletin board systems (BBSs) ◊ Online discussion forums How Did Social Networks Get Started? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

10. ◊ Topic-based website communities ▫ Mid-1990s—iVillage, Epicurious, Classmates.com ◊ Personal blogs ▫ Around the year 2000 ◊ Photo sharing sites ▫ Early 2000s—Flickr, Photobucket ◊ Online communities ▫ Early to mid-2000s—Friendster, MySpace, Facebook, LinkedIn ◊ Social networks ▫ Current—Google+, Pinterest What Are Some of the Other Early Components of Social Networking? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

11. ◊ College and high school students ◊ Business colleagues ◊ Friends ◊ Singles ◊ Classmates ◊ Hobbyists ◊ Musicians, actors, celebrities ◊ Families Who Uses Social Networks? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

12. ◊ User profiles ◊ Status updates ◊ Friends ◊ News feeds How Do Social Networks Work? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

13. ◊ User profile page ◊ Blog, discussion forum, or chat room ◊ List of current activities ◊ User-to-user communication ◊ Media sharing What Are the Key Components of a Social Network? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

14. ◊ Subset of social network ◊ Share websites via bookmarks ◊ Tags and keywords enable searching How Does a Social Bookmarking Service Differ from a Social Network? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

15. ◊ Short posts ▫ Twitter—text posts-140 characters ▫ Tumblr—text or image posts ◊ Public message distribution ◊ Users sign up to follow posts How Does a Microblogging Service Differ from a Social Network? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

16. ◊ Personal computers ◊ Mobile phones ◊ Tablets How Do People Access Social Media? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

17. ◊ Free to use ◊ Sell advertising ◊ Sell social applications ◊ Sell promoted posts How Do Social Networks and Social Media Services Make Money? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

18. ◊ What do people do on social networking sites? ◊ Why do people use social networks? ◊ Are social networks replacing other forms of online activity? ◊ What is friending and how does it work?  Recognize the Benefits of Social Networking Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

19. ◊ Hang out ◊ Read news feeds ◊ Review profiles ◊ Play music ◊ Watch videos ◊ Communicate with others ◊ Post thoughts and activities ◊ Post images, videos What Do People Do on Social Networking Sites? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

20. ◊ Communicate with people ◊ Save time ◊ Maintain relationships ◊ Extend network of friends ◊ Provide contact point Why Do People Use Social Networks? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

21. ◊ Replace separate forms of communication ◊ Easier to do on a single site Are Social Networks Replacing Other Forms of Online Activity? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

22. ◊ New friends = friending ▫ Connect with real-world friends ▫ Online friends What Is Friending and How Does It Work? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

23. ◊ Is social networking safe? ◊ What are the potential hazards faced by social networkers? ◊ Is social networking a substitute for face- to-face communication? ◊ Can you believe who people say they are online?  Comprehend the Hazards and Limitations of Social Networking Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

24. ◊ Depends on the user ◊ Avoid posting personal details ◊ Be smart about what you post and how you respond to others Is Social Networking Safe? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

25. ◊ Computer viruses and malware ◊ Spam ◊ Identity theft ◊ Online bullying ◊ Online stalking ◊ Physical stalking or harassment ◊ Robbery What Are the Potential Hazards Faced by Social Networkers? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

26. ◊ Physical relationships suffer ◊ Decrease in face-to-face communications with increase in online communications Is Social Networking a Substitute for Face-to-face Communication? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

27. ◊ People adopt different personas ▫ Fake names ▫ Fake profile pictures Can You Believe Who People Say They Are Online? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

28. ◊ How private is your personal information on a social network? ◊ How can your private information be used? ◊ How much personal information should you disclose online? ◊ What can you do to protect your privacy on a social network?  Protect Your Privacy Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

29. ◊ Personal information posted publically ▫ Profile ▫ Status updates ◊ Hide profile information ◊ Avoid full public disclosure How Private Is Your Personal Information on a Social Network? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

30. ◊ Legitimate: ▫ Display targeted third-party advertisements ▫ Targeted invitations ▫ Some social networks sell personal data ◊ Read the social network’s terms of service ◊ Illegal: ▫ Spam ▫ Identity theft How Can Your Private Information Be Used? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

31. ◊ Don’t display contact information ◊ Status updates should be discreet ◊ Avoid posting damaging text or photographs How Much Personal Information Should You Disclose Online? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

32. ◊ Configure privacy settings ◊ Use display options for various site features or postings ◊ Block people as needed ◊ Avoid making personal information or incriminating photographs available ◊ Use caution when meeting online friends in person ◊ Keep your private life private What Can You Do to Protect Your Privacy on a Social Network? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

33. ◊ What things should you do when participating in a social network? ◊ What things should you not do when participating in a social network?  Recognize Social Networking Dos and Don’ts Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

34. ◊ Post frequently, but not too frequently ◊ Keep posts short ◊ Use proper spelling ◊ Take shortcuts ◊ Link to additional information ◊ Be discreet ◊ Be cautious What Things Should You Do When Participating in a Social Network? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

35. ◊ Don’t accept every friend request ◊ Don’t post if you don’t have anything to say ◊ Don’t assume everyone will agree with you ◊ Don’t post anything that could be used against you ◊ Don’t post overly personal information ◊ Don’t post your whereabouts constantly What Things Should You Not Do When Participating in a Social Network? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

36. ◊ Why are social networking and social media important to businesses? ◊ How can businesses participate in social media? ◊ How important is social network advertising?  Appreciate How Businesses Use Social Networking Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

37. ◊ Part of marketing plan ◊ Less expensive ◊ Inbound links increase rankings on search engines ◊ High-quality organic links come from individuals ◊ Word of mouth Why Are Social Networking and Social Media Important to Businesses? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

38. ◊ Become part of community ▫ Establish a page ▫ Monitor and respond ▫ Make web site linkworthy ▫ Include dedicated buttons for linking How Can Businesses Participate in Social Media? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

39. ◊ Contextual advertising targets demographic qualifiers ◊ Individual posts promoted to wider audience How Important Is Social Network Advertising? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

40. ◊ How will people use social media in the future? ◊ How will people access social networks in the future? ◊ Will social media replace traditional media? ◊ What are the most important trends in social networking?  Realize the Future of Social Networking Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

41. ◊ Usage likely to continue to increase ◊ Single hub for all online communications How Will People Use Social Media in the Future? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

42. ◊ Computers ◊ Smartphones and mobile devices How Will People Access Social Networks in the Future? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

43. ◊ Unlikely to replace traditional media ◊ Dissemination of news and opinions: ▫ Raw, immediate coverage from social media ▫ Accuracy and context from traditional media ◊ Traditional media supplements coverage with social media Will Social Media Replace Traditional Media? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

44. ◊ More protective privacy ◊ Push privacy to generate advertising revenue ◊ Usage by teachers and students ◊ Network with professionals ◊ Link to other information and applications ◊ More interconnected ◊ More location-based ◊ Business usage ◊ Business intercompany communications and collaboration What Are the Most Important Trends in Social Networking? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

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