1. “Implementing content management for GMTV.CO.UK" Tuesday 11th 10:20-10:50am June 2002 Speakers: Cliff Smyth, Web Development Manager, of GMTV Richard George, Managing Director of Goss Interactive

2. Background Launched 14 th February 2000 Dot com era Started with 4 people Site popularity grew Grown 10 staff

4. Symptoms Editorially Led Lack of consistency Poor functionality Scarcity of technical skills New medium Security Issues

5. The problem More People = Concurrency More Content = Complexity No Accountability = No Control Confession

6. The research Requirements Costs – cheap or extortionate Lack of scalable mid–range products DIY Development time

7. The solution CONTROLSITE Competitively priced Based on mature technology Met technical requirements Good company track record

8. Site Consistency Template-based publishing Central control of site design elements Information component architecture Dynamically served pages

9. GMTV Templates

10. Free technical resources Self-service authoring Browser-based authoring Audit trail Integrated workflow Content scheduling

11. Browser Based Authoring

12. Deployment and maintenance Minimal installation and configuration Writers use common desktop applications Content stored in SQL database Uses industry standard technologies Minimal training required for journalists Reusable content and design elements Template based authoring and presentation

13. Basis for decision Met Technical requirements Competitively Priced Tried and tested Scalable Suited editorially led site Cold Fusion skill set Broad functionality Tailored to fit your needs

14. Implementation Analysis Design Template production Testing Training Installation and configuration Implementation

15. Return & benefits Technical Benefits Changes implemented site-wide immediately CONTROLSITE & Doubleclick integration Development time reduction Accurate statistics Comprehensive media library

16. Returns & benefits Soft Benefits User friendly Writer workflow Scheduling allows flexibility Sections kept fresh with automation Story and video archive

17. ROI & Benefits Cost Benefits Reduction in staff Increased productivity Technically skilled writers unnecessary Accurate stats reporting Affiliate link consistency Increased banner inventory Greater commercial opportunities Legal issues with stories Creation of an in-house library Less web design software

18. Summary Growth needs organisation Manage project lifecycle Tried and tested technology Value for money

19. For information about CONTROLSITE please visit stand E265 or contact: Goss Interactive Ltd Richard George Tel: 01752 517350 www.GossInteractive.com info@gossinteractive.com GMTV Interactive Services Cliff Smyth Tel: 0207 827 7314 www.gmtv.co.uk Cliff.Smyth@gmtv.co.uk