1. Jätkänkämppä Lumberjacks’ Lodge Kuopio Finland

2. Spa Hotel Rauhalahti Was built 1981, Lumberjack Lodge 1987 Services: hotel, apartment hotel, hostel, spa, meeting rooms, physical and beauty therapies, massage, gym, dance restaurant, à la carte and hamburger restaurant, smoke sauna and Lumberjacks' lodge Jätkänkämppä

3. Spa Hotel Rauhalahti ■ I Interviewed Spa Hotel Rauhalahti Director Pekka Sammatti ■ RY  Association ■ Owner is Solarislomat ■ Personnel 105 ■ Kitchen, restaurant, hotel, cleaning and spa managers  They belongs to management team

4. Spa Hotel Rauhalahti 2010 turnover was 492 500€ Spring 2011 wasn´t good but at the end of the year 2010 was at the normal level. 2010 turnover increased 2% In the spa were 225 000 visitors Hotel utilization was over 80% Operating profit was 16,4%

5. Jätkänkämppä (Lumberjack Lodge) Jätkänkämppä, an authentic lumberjack lodge from the 1950s, is the pride of Rauhalahti. Built of hand- hewn logs, the lodge used to function as a lumberjacks’ base in the district of Nurmes in eastern Finland. Popular special-occasion restaurant. (conferences, family functions, Christmas parties, weddings and corporate entertainment) Available for privet booking up to 150 persons. Smoke sauna The world’s biggest smoke sauna is situated in the grounds of the Jätkänkämppä Lumberjack Lodge. Up to 70 persons at a time can enjoy its gentle heat.

6. ENJOY THE WARMTH OF SAUNAS.(no chimney, they put the fire out and vent the smoke before people go in). Genuine Finnish sauna, traditional wood-heated chimneyless smoke sauna. (no chimney, they put the fire out and vent the smoke before people go in). 2 world records (105 people and 47 nationalities) 2 world records (105 people and 47 nationalities)

7. Traditional Finnish Evening Traditional Finnish Evenings every Tuesday and Thursdays. The menu comprises Pit Roast on Tuesdays and smoked fish on Thursdays. In winter on Tuesdays and in summer on Tuesdays and Thursdays the Traditional Evening is offered to everyone, while at other times it is arranged for groups by appointment.

8. Traditional Finnish Evening The special evening entertainment, suitable for the whole family, includes bathing in a large smoke sauna, lumberjack shows, and a traditional meal with live background music played on the accordion, a singsong and dancing Prices: Traditional Dinner 19 € / adult, children 4 - 14 yrs 9 €, sauna 12 €/ adult, children 4- 14 yrs 6 € hotel guests €6 / €3.

9. Santa Claus´ Home Offers a warm Christmas atmosphere. You can meet Santa Claus on Christmas Eve 24 December, and 30 December to 9 January at his home in Rauhalahti. Activities for visitors: games, crafts, singing and playing. Inside the lodge there is also a Christmas shop, bar and café services, small snacks, soup and flame-grilled salmon. Outside there is a bar by a bonfire, Christmas performances, riding for children and horse-sleigh rides.

10. Jätkänkämppä (Lumberjack Lodge) + Near Kuopio (6 km) + Sauna culture is strong in Finland + Traditional finnish food,environment, atmosphere - Location (600 metres from the spa hotel) and logistic - Costs (old buildings) - Firewood

11. Market and competition situation No competitors in the same business field Competitors are other leisure time activities November and December are the busiest, companies has Christmas parties In the summer weddings and single visitors  spending less money In the winter company meetings and diners  spending more money  Year 2011 will be at the normal level  Year 2012 IKEA and Ikano mall will be opened  turnover will increase  5 million visitors every year

12. Partners Adventure Kuopio (rent snowmobiles, jetskies) Metsäkartano, nature travel and youth camp centre

13. Innovation During 3-5 years new hotel rooms, restaurants and treatment center will be opened Lumberjack Lodge, basic product since 1987  Small investments to repair buildings  Design contents Marketing  Rauhalahti area (Horse stable)  New Package (Ikea package, Ikea shuttle)

14. Lesson learnt Time is changing but Lumberjack Lodge isn´t Lumberjack lodge needs  new visitors (families, young people)  local visitors  new happening and opening hours  boat and sauna trips from the city  active selling to companies and groups

15. SPA HOTEL RAUHALAHTI Katiskaniementie 8, FI-70700 Kuopio, Finland Tel. +358 (0)30 608 30, Fax +358 (0)30 608 3200 myynti@rauhalahti.fi www.rauhalahti.fi