1. Search Engine Strategies Andre Jensen andre@FreelanceSEM.com Follow me on Twitter @SearchGiant

2. Computer Login and Password Login: CRN47413 Password: AJ101811 ALL CAPS and the zeros are zeros

3. Day 1 – Last Week We Covered How Search Results are Displayed Understanding your Keyword Market Content, content, content - Title tags - Meta Description Tags - Body Content - Header Tags - Link Text - Alt Tags

4. Search Engine Strategies Day 2 Free SEM Tools and Resources Writing Proper Titles and Meta Tags Blog Optimization Twitter, Facebook, YouTube

5. Search Engine Strategies Day 3 Pay-for-Placement Site Clinic – Send Your URLs to andre@freelancesem.com andre@freelancesem.com How to ensure your SEO/SEM efforts suck Random Questions and Answers

6. Free Tools and Techniques Link Popularity Search Engine Saturation (Site Sat) Search Engine Submissions Keyword Density Analyzer Newsletters Misc. Tools and Resources

7. Link Popularity Link popularity check is one of the best ways to quantifiably and independently measure your website's online awareness and overall visibility. Simply put, link popularity refers to the total number of links or "votes" that a search engine has found for your website. http://siteexplorer.search.yahoo.com or link:yourdomain.com link:www.yourdomain.com

8. LETS DO THIS!!! Enter your Domain or link:www.highschoolrudyawards.com

9. Link Popularity Results

11. Search Engine Saturation Search Engine Saturation simply refers to the number of pages a given search engine has in its index for your website domain. Not all search engines report this information but enough of them do to create some meaningful benchmarks for your search engine marketing campaigns. http://siteexplorer.search.yahoo.com Or Site:yourdomain.com Site:www.yourdomain.com

12. Search Engine Saturation Enter your domain or site:www.highschoolrudyawards.com

13. Free Submissions Google Yahoo! Search Open Directory Project (DMOZ) About.com

14. Keyword Count Most of the major engines use 'keyword frequency' as one of their ranking factors. While no one knows exactly how much of a factor this is, it is a factor. Danny Sullivan writes, "A search engine will analyze how often keywords appear in relation to other words in a web page. Those with a higher frequency are often deemed more relevant that other web pages."

15. keyworddensity.com Enter your domain or www.mugrevolution.com

16. Keyword Density Results

17. Newsletters Search Engine Watch - http://searchenginewatch.com/searchday/ http://searchenginewatch.com/searchday/ Webmaster World - http://www.webmasterworld.com/ http://www.webmasterworld.com/ SEO Roundtable - http://www.seroundtable.com/subscribe.html http://www.seroundtable.com/subscribe.html Search Engine Land - http://searchengineland.com/ http://searchengineland.com/

18. Forums Search Engine Watch - http://forums.searchenginewatch.com/ http://forums.searchenginewatch.com/ Webmaster World - http://www.webmasterworld.com/forum5/ http://www.webmasterworld.com/forum5/ Internet Radio for Webmasters - http://www.rainmaker.fm/ http://www.rainmaker.fm/

19. When it’s all done it looks like… Yachats, Lodging and Rentals on the Central Oregon Coast - Overleaf Lodge

20. Writing a Title Tag Meta Tags (keywords and description) and Title Tags are pieces of HTML code that help describe and classify the content on a web page Having a uniquely optimized title on each page is critical for obtaining the best possible placement within search engine results

21. Title Tag Guide 70 characters or less Contains targeted keyword phrases that accurately describe the content of a page Title Tags for every URL should be unique and relevant to that URL Every word in the Title should be somewhere in the body content of the URL they are used for

22. Writing a Title Tag Review the content of the page. The Title should describe the content of this URL Determine what the targeted keyword phrase for this URL is Start the Title off with your targeted keyword phrase if possible

23. Title Tag Examples Coffee Mugs – Handmade Coffee Mugs – Mug Revolution Handmade Coffee Mugs – Mug Revolution Bamboo Salad Bowls – Eco Friendly Bowls Eco Friendly Bamboo Salad Bowls Bend Oregon Bed and Breakfast Bed and Breakfast – Bend Oregon

24. Lets get started! Open up your Internet browsers and direct them to your site Review the information and determine what this page is about Use your best judgment and pick your targeted keyword phrase

25. Determining your targeted keyword phrase Open Google Adwords Keyword Tool search at Google for “keyword tool” https://adwords.google.com/select/KeywordToolExternal https://adwords.google.com/select/KeywordToolExternal Enter in your main keyword phrase

26. Now Write It! Now that we know what people are searching for that’s relevant to our content we can write our Title Tag Yachats, Oregon Lodging - Hotel and Rentals on the Oregon Coast - Overleaf Lodge Yachats, Lodging and Rentals on the Central Oregon Coast - Overleaf Lodge

27. Meta Description Checklist Provides call to action Contains less than 160 characters Uses important keywords and phrases Describes what the page is about Consistent with other content components

28. Description Tag

29. When it’s all done it looks like… Yachats, Lodging and Rentals on the Central Oregon Coast - Overleaf Lodge

30. Blogging

31. Blogs are great! Local shoe store specializing in Running Shoes has a great looking site and uses the blog as an easy way to update customers on news and events. Having the blog allows them to: - Have another web presence that compliments your company - Allows you to reach out to your customers - Target more keywords to reach more potential customers - Create a potential link target

32. Blogs are great – if done correctly - Only found one link from blog back to parent website - Blog is difficult to read - Lack of information in Profile - Lack of branding on the blog

33. If SEO’d too well, blogs can outrank company site Query – keyword site:DOMAIN decision making site:www.robustdecisions.com

34. Blog post is more relevant for targeted keyword phrase The Blog post on ‘What is decision making, anyway!’ is more relevant for the keyword phrase “decision making” than the home page. Keyword Inclusion: Title tag H1 tag Link from the home page Body content - multiple times Leverage cross linking from blog posts to services/product pages.

35. Things to consider - Hosted on it’s own domain, subdomain, or directory - Which platform to use ie Blogger or Wordpress - Who will participate (single or multi-bloggers) - Of those participating, who will own / drive it - Do you have enough content to stay fresh and relevant

36. 36 Basic Blog Optimization 1.Title Tag 2.Headings 3.Text Links 4.Image Tags 5.Body Content 6.Tags, Tags, Tags

37. 37 Basic Blog Optimization Title Tag Know your keyword research and utilize your targeted keywords and business goals during the naming of your blog. Name of your blog and all your blog posts should focus on targeted keywords. The name of your blog post is often the Link Text that is archived in your navigation and the Title Tag of that post. Bend Oregon Restaurants: Pizza - Bend Oregon

38. 38 Basic Blog Optimization Headings Header tags tell search engines what the content on this page is about. Think like a headline to a newspaper article but use your targeted keyword phrase. Pizza, Bend Oregon

39. 39 Basic Blog Optimization Text Links In the body content of your posts, link back to your product page, services page, other blog posts, etc. When commenting on other blogs, add text links if allowed. Bend Oregon Restaurants Pizza Mondo Cibelli’s New York Pizza

40. 40 Basic Blog Optimization Image Tags If you use images in your posts: - Use a keyword for the file name if possible - Utilize the Image Alt Tag and/or Image Title tag

41. 41 Basic Blog Optimization Body Content Use the target keyword often as possible without sounding stupid.

42. 42 Basic Blog Optimization Tags, Tags, and Tags Tagging is a way to categorize your blog posts. Simply take your main keyword phrase for the post and use that as your tag. This creates another URL and groups all posts that share that tag on one post.

43. Post fresh content on a regular basis. Not posting over time and traffic will declined. Avid readers want fresh content or they will get bored and forget to come back. Post 1-2 times a week minimum. Keep it Rockin!

44. Summary - Use basic SEO techniques when creating blog posts - Keyword in Blog Post Title - Keyword in Header tag - Keyword in Body Content - Keyword in Text Links - Name Images using Keywords - Keywords in Tags - Post on a regular basis and be passionate

45. DO NOT Ignore Social Media

46. http://www.cmo.com/sites/default/files/CMOcom-SocialMediaLandscape2011.pdf

47. @SearchGiant Twitter - At least grab your name before someone else does. Facebook - again, grab your name and your business name before someone else does. Connect your blog to your Facebook profile/page, and connect your twitter to your Facebook and blog. Participate in the conversation

48. HighSchoolRudyAwards.com 4.1 Million PageViews 4.25 PageViews Per Visit 31% Bounce Rate 1:45 Avg Time on Site Over 1.6 Million Votes Majority of traffic came from teaching nominees and their families how to leverage Facebook to spread the word about our site and to vote.

49. THANK YOU!!! Andre “The Search Giant” Jensen andre@freelancesem.com http://twitter.com/searchgiant Remember to meet in MOZ 122 next Tuesday