1. 1 Revenue Team February 25, 2004

2. 2 Agenda Introduction Revenue Email Promotion Cart Page Redesign and Sales Site Team Tasks on Deck Terrorism Product Plan Next Steps

3. 3 February Revenue Target

4. 4 Revenue Targets – 1Q Quarter 2004

5. 5 February Renewals – Gulf War Subscribers Strategy with 1,000 Gulf War Subscribers 1)Low conversion rate in 2003 – Less than 2% converted to premium 2)Currently conducting conversion/price sensitivity testing with current February Basic subscribers 3)Testing “two years for the price of one” at $249, $349, and $449 4)Will go to GW 100 subscribers with best offer, test, then go to the remaining GW subscribers with acceptable price 5)Every 100 GW subscribers converted to premium at $249 is approximately $25,000

6. 6 Email Promotion

7. 7 Email Promotion Objectives 1) Convert prospects to trial 2) Convert trials to basic or premium service 3) Up sell basic to (4) premium service 5) Up sell trail to premium 6) Up sell premium to 2 nd year at reduced rate 7)Up sell premium to group subscriptions or cross sell premium

8. 8 Objectives and Escalation of Email Promotion Level/Service/Product (1) Prospects (2) Trial (3) Refer a Friend (4) Basic (5) Premium (6) 2 nd Year Up Sell (7) Leads - GS / SIA Lead Generation/Direct Response Convert to Prospects Prospects Convert to Trial Get a Referral Convert to Basic Convert to Prem TrialGet a Referral Convert to Basic Convert to Prem BasicGet a Referral Convert to Prem Up sell 2 nd Year PremiumGet a Referral Up sell 2 nd Year Leads GS /SIA Group SubscriptionsGet a Referral Leads GS /SIA SIAGet a Referral Convert to Prem Leads GS /SIA

9. 9 Examples of Email Promotion Email PromotionMarketing & Product DevAccount ManagementCompany Message  Two years for the price of one  Second year at 50% off  Refer a friend and get 3 additional months added to your current subscription  20% to 45% off of your first year subscription  Customer demographics  Customer psychographics  Product development survey – Terrorism site  Site usability / testing  Update account settings  Quality of product  Quality of customer service  Company messaging  Company news, etc.  PR messaging

10. 10 Text Email Format

11. 11 HTML Email Format

12. 12 Cart Pages and Sales Site

13. 13 objectives of promotional pages co-branded with partner personalized by type of buyer personalized by promo pitch/offer promote and drive up sell opportunities dynamic areas allow customization on-the-fly customization capability “refer a friend” viral marketing one-click away from trial or buy

14. 14 landing page for campaigns

15. 15 name/demo/username

16. 16 address/billing

17. 17 upsell page

18. 18 confirmation page

19. 19 objectives of.com pages convert prospects to trail subscriptions one click away from subscribing immediate buy opportunities promote and drive up sell opportunities “refer a friend” viral marketing

20. 20 start/analysis page

21. 21 Tasks and Timeline

22. 22 Quarterly Sales Goals ObjectivesQ1Q2Q3Q4 3 rd Party relationships program Enterprise sales – cold calling and cross-selling campaigns Renewal process tightened Email campaigns to existing base (including 3 rd Party) Viral marketing program Sales site updated with demonstrations Corporate site information updated Basic site updated – Up sell efforts Premium site updated – Cross sell efforts PR relationship initiatives Reduce sales cycle – Tighten sales with metrics Reduce revenue cycle – Tighten company revenue operations Direct response campaigns New product release – email / affinity site Personnel Hires Sales Hire11 Acct Mgmt Hire111 Marketing111

23. 23 Client Implementation ImplementationEnvestnet follow up on new promotion push 2/12/2004LJSSAHighGreen ImplementationRadio Gypsies (PCH) set-up package 2/13/2004LJSAMHighGreen

24. 24 Sales Collateral Promotion Bloomberg press release 2/11/2004MFPRHighGreen PromotionEmail campiagns strategy/tactics plan 2/12/2004THSAHighGreen

25. 25 Sales Collateral What is Geopolitics? Brief 2/9/2004THAN Mediu mRed Sales CollateralUpdate Stratfor Background Info 2/13/2004THSA Mediu mRed Sales CollateralBasic/Premium Subscription Product Discriptions 2/16/2004THSAHighRed Sales CollateralSubscription Online Demo: Storyboard 2/18/2004THSAHighRed Sales CollateralSubscription Online Demo: Storyboard 2/20/2004THSAHighRed Sales Collateral3rd Party Online Demo: Storyboard 2/20/2004THSAHighRed Sales CollateralReprints of Stratfor Media Articles 2/27/2004ATMK Mediu mRed Sales CollateralUpdate George Friedman Backgrounder 2/13/2004THSA Mediu m Yello w Sales CollateralSIA Online Demo: Storyboard 2/27/2004THSAHigh Yello w Sales CollateralSales & BD Contract boilerplates 2/27/2004ATMKHigh Yello w Sales CollateralQuarterly Forecast PDF 2/27/2004MDPD Mediu mGreen Sales CollateralWhite Paper Brief: Oil & Gas, Chemical, Financial, Electronics 2/12/2004BMANHighGreen Sales CollateralWhite Paper Brief: Consumer Products, Forest Products, Auto 2/18/2004BMANHighGreen Sales CollateralGeopolitics Case Studies 2/20/2004MOANHighGreen Sales CollateralAdditional Issues Content on Website 2/27/2004THSA Mediu mGreen

26. 26 Sale/BD Process Sales/BD Process Update Email Templates for Subscriptions 2/12/2004AHAM Red Sales/BD ProcessSegment Sub List by Industry & Company 2/17/2004ATMK Mediu mRed Sales/BD ProcessMarch Individual Renewals 2/18/2004ATMKHighRed Sales/BD ProcessSales Process: 3rd party, Group Sub, Account Management 2/27/2004THSA Mediu mRed Sales/BD ProcessUpsell Process for Subscriptions & SIA 2/27/2004THSA Mediu mRed Sales/BD ProcessPrincing Scale for Products 2/27/2004THSAHighGreen Sales/BD ProcessContract Review Process 2/27/2004THSAHighGreen Sales/BD Process3rd Party Implementation Process 2/27/2004LJSSAHighGreen Sales/BD ProcessSales Pitch & Value Proposition 2/11/2004THSAHighGreen

27. 27 Terrorism Site Terrorism Product Launch Terrorism Website Storyboard 2/20/2004THSAHighRed Terrorism Product LaunchContent Strategy Brief 2/17/2004RBANHighGreen Terrorism Product LaunchTerrorism survey - Release 2.0 2/30/2004THSAHighGreen Terrorism Product LaunchMarketing Competitive Anaylysis 2/25/2004MOANHighGreen Terrorism Product LaunchTerrorism survey - Release 2.0 2/30/2004THSAHighGreen Terrorism Product LaunchTerrorism site product plan (intial draft) 2/30/2005THSAHighGreen

28. 28 Website Optimization Website Optimizaiton Cart page redisign strategy/plan 2/13/2004THSAHighGreen Website OptimizaitonPlan for front-end enhancements for ECNext 2/16/2004THSA Mediu mGreen