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© 2009 IBM Corporation Presenter’s name Title email date Let’s Build a Smarter Planet: Green Infrastructure
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© 2009 IBM Corporation Let’s Build a Smarter Planet: Green Infrastructure 2 Reality of a globally integrated business world. Economic downturn requires doing more with the same and using self funding projects. Business and organizations need to use less energy and water, as well reduced CHG. Use electricity required for day-to-day operations as efficiently as possible. Sustainability has emerged as a new business imperative. These issues are interwoven.
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© 2009 IBM Corporation Let’s Build a Smarter Planet: Green Infrastructure 3 The need for an energy efficient infrastructure is clear. 35% 8 in 10 40% IT energy expense is expected to increase 35% in the next four years. More than 80% of CEOs expect climate change regulation 5 years. Buildings account for 40% of worldwide energy consumption. Document and benchmark current energy metrics. Enable readiness for rapidly emerging regulatory environment. Mandate for change is strong. Inefficiencies in current infrastructure Facilities management is not integrated. Reduce energy costs up to 40% a year. Extend the life of IT and defer CAPX and OPEX cost. Impacts more than 50% of your energy expense. Leverage asset management for tax, utility, stimulus incentives. No accurate measure of energy use enterprise wide.
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© 2009 IBM Corporation Let’s Build a Smarter Planet: Green Infrastructure 4 Green Infrastructure ―can lower cost ―improve efficiency ― reduce environmental impact ―and deliver new value in ‘going green.’ GREEN INFRASTRUCTURE CAN ENABLE NEW VALUE BEYOND IT OTHER ASSETS (EXAMPLES) INFORMATION TECHNOLOGY REAL ESTATE & FACILITIES Data Center Storage Desktops Servers DatabasesSwitches/ routers Air Conditioners/ Chillers/UPS Energy Mgmt Console Applications Manufacturing Systems Warehouses Stores Office Buildings Factories IP phones Vehicles Pipes Cell Towers
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© 2009 IBM Corporation Let’s Build a Smarter Planet: Green Infrastructure 5 Green Infrastructure is an instrumented and interconnected system enabled by intelligent energy management. Data Center Accurate thermal and energy usage assessments Extend life of existing infrastructure Rationalize infrastructures across company Design flexibility into new data center infrastructure IT Equipment Energy efficient hardware Virtualization and consolidation Active energy management Tiered storage Applications and Data Trend analysis and building maintenance diagnostics Building management systems integration Process management automation Dashboard reporting Real estate and facilities Lifecycle management, retention, archiving of data Optimization of application servers Application performance monitoring Data deduplication, compression and clean up IT and Infrastructure interfaces Threshold controls Optimize assets for energy efficiency Track and verify energy efficiency Energy Management
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© 2009 IBM Corporation Let’s Build a Smarter Planet: Green Infrastructure 6 IT Equipment: Servers and storage designed for leadership energy efficiency. IBM BladeCenterIBM iDataPlex Up to 36% better performance per watt than Dell Cuts energy costs 40% compared to competitive rack servers NEW! Up to 95% of power saving versus servers purchased 3- 4 years ago IBM System z10 Over 80% savings in energy costs for consolidation Advanced Virtualization supporting the highest utilization rates Modular and efficient design IBM POWER Systems Over 2x the performance per watt versus HP and Sun More Work per Watt with POWER6 and EnergyScale technology Virtualization leadership IBM System x Scalability up to 96 cores Performance per Watt leadership New! x86 servers deliver 2X performance in the same energy envelope. Energy efficient consolidation platform Broad set of chassis, blade, and I/O options Designed for optimal energy efficiency supporting HPC and Web 2.0 workloads IBM Storage Tiered storage solution can be 3X efficient compared to an all disk solution. Eliminating inadvertent storing of redundant information can save as much as 10X
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© 2009 IBM Corporation Let’s Build a Smarter Planet: Green Infrastructure 7 Server Virtualization Up to 30-70% TCO savings Up to 33-50% floor space and facility costs. 33-70% hardware costs. Up to 50% maintenance costs. Up to 33% support costs. Storage Virtualization Client Virtualization Up to 45% power savings. Up to 90% deskside support. Up to 50% on helpdesk. Up to 75% in security and user administration. IT Equipment: Virtualization and consolidation boost utilization. Up to $50,000 power savings per 1,000TBs of installed storage. Up to 60% migration costs savings. Up to 300% increase in utilization Up to 25% less capacity needed Up to 40% overall TCO savings
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© 2009 IBM Corporation Let’s Build a Smarter Planet: Green Infrastructure 8 Applications and Data : Improve operations and environmental impact. Intelligent management of information via de-duplication, compression and hierarchical storage to reduce both storage and energy costs. Optimize application design and deployment architecture for reduced resource and energy needs. Lower energy cost of applications with application level virtualization that increases utilization while meeting transaction level service level agreements. Business workloads and workforces drive energy use in data centers, server rooms, and with departmental data. Measure and control energy usage of applications, manage storage infrastructure for efficiency.
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© 2009 IBM Corporation Let’s Build a Smarter Planet: Green Infrastructure 9 Solution Comprehensive, fact-based analysis. Evaluate cooling, electrical, and building systems. Baseline MPG for data center energy efficiency. Roadmap of cost justified recommendations. Benefits 40% annual savings on actions. < 2 year payback. Spend $14K to save $100K per year. ImprovementsCost ($K)Payback Reduce recirculation and bypass of cooling air< 5< 1 year Increase CRAC air discharge temperature< 5<1 year Adjust indoor temperature and relative humidity< 3<1 year Turn off CRACs where no IT equipment load< 1immediate Improve UPS efficiency40-1401-2 years Consider transferring IT loads to two PDUsVariesvaries Implement occupancy sensor light controls< 51.5 years Variable speed fans2006 years Variable speed scroll compressors30018 years Total60 - 7001 To 18 years Most energy efficient Least energy efficient 66% 28% 50% 40% 33% Current Objective 1.5 3.5 2.0 2.5 3.0 Data Center: Extend the life of your data center infrastructure with assessments.
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© 2009 IBM Corporation Let’s Build a Smarter Planet: Green Infrastructure 10 Data Center: Efficient growth with modular designs. Scalable modular data center. Enterprise modular data center. Portable modular data center. High density zone. Up to 20% less than traditional designs. Turnkey center for 500-2,500 sq ft. Implement in 8-12 weeks. Defer 40-50% of capex and opex cost. Standardized design for 5-20K sq feet. Save up to 50% operational costs. Fully functional data center. Rapidly deploy in 12- 14 weeks. Ease of maintenance. Open architecture. 35% lower cost than site retrofit. In-row cooling for cooling on demand. No disruption to existing operations. Avoid over provisioning of cooling.
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© 2009 IBM Corporation Let’s Build a Smarter Planet: Green Infrastructure 11 Financial Accounting for Energy Energy Efficient Business Service Management Optimize Energy Efficiency of Assets Storage & Data Optimization Energy-Aware Provisioning and Scheduling INFORMATION TECHNOLOGY DATA CENTER INFRASTRUCTURE REAL ESTATES AND FACILITIES INFRASTRUCTURE OTHER ASSETS Energy Management Controls Centralized Energy Views & Reports Tivoli Monitoring for Energy Management Identify Underutilized Assets Real estate and facilities Energy Management across the infrastructure
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© 2009 IBM Corporation Let’s Build a Smarter Planet: Green Infrastructure 12 Learn more: For more information on green infrastructure visit: ibm.com/green.ibm.com/green IBM's Data Center Family tm Briefing Visit one of our Green Data Center Showcases today Learn how to design efficient data centers See Where You Are and What is Possible IBM Energy & Environment Benchmark Tool Learn how energy management can improve operations Sign up for a free trial of ITM for Energy Management
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© 2009 IBM Corporation Let’s Build a Smarter Planet: Green Infrastructure 13 We’ve only just begun to uncover what is possible when building a sustainable solutions… –By helping to lower energy costs across-the- board for our clients; which also helps them overcome current operational barriers. –Strengthening our clients’ reputation while helping them meet environmental regulation requirements. –Help create products and services that can give rise to new markets for our clients. Let’s work together to drive real progress in our time.
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© 2009 IBM Corporation Let’s Build a Smarter Planet: Green Infrastructure 14 IBM Corporate Sustainability 2008 Results –19 internal projects around the globe drove 10 Million kWh savings from utilization and virtualization –IBM implemented conservation saving projects equivalent to 6.1% of it’s annual energy use –Processed 42,302 tons of PELM; for every 2 metric tons of IT manufactured and sold, IBM processed and recycled 1 ton of product waste in 2008 IBM Renews Voluntary Commitments w/ WWF –12% reduction of operational CO2 emissions by 2012 against the 2005 baseline –IBM GBS technical service providers will support other Climate Savers Partners in GHG inventories and strategies IBM Representing our Clients Interest –Partnering with Utilities and Public Utility Commissions on Demand Reduction and Awareness Programs –$5B in ‘Smart’ Loans for Stimulus Work Allocated –Developing energy efficiency and conservation consultation services for stimulus block grants IBM’s Regulatory, PUC, Utility Partnerships IBM’s Influencer and eNGO Relationships IBM’s Progress Against Our Goals
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© 2009 IBM Corporation Let’s Build a Smarter Planet: Green Infrastructure 15 http://www.ibm.com/ibm/responsibility/ Setting an example by earning awards Providing Transparent and verified results Improving customer awareness of the issues with articles Environmental leadership: IBM case study results. Building a smarter planet TV advertising 1990-2007 Lessons Learned –Avoided energy-use-CO 2 emissions equivalent to 45% of IBM’s 1990 energy use –Saving $18.2 million per year in utility costs Earned Leadership Status –Top 3 analysts recognize IBM leadership in data center services (Gartner, IDC, Forrester) –Over 3100 customer efficiency projects undertaken –#1 Green IT Vendor, Computerworld –#1 Vendor “Green 500” Supercomputing –CNET UK Business Technology “Green IT Initiative of the Year” –One of top 15 Green IT companies, InfoWorld, February 2008
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