1. Tyre 19-21.10.2010 EH4 MN150-825 Michele Coppola SUSTAINABLE TOURISM SUSTAINABLE TOURISM SUSTAINABLE TOURISM DiCR (Dipartimento di Costruzioni e Restauro) University of Florence

2. A 30 YEARS POLICY DEVELOPMENT Charters, Recommendations, Codes A 30 YEARS POLICY DEVELOPMENT Charters, Recommendations, Codes a MARENOSTRUM contribution for Euromed Heritage a MARENOSTRUM contribution for Euromed Heritage http://www.eh4-marenostrum.net/ Tyre 19-21.10.2010 EH4 MN150-825 Michele Coppola SUSTAINABLE TOURISM DiCR (Dipartimento di Costruzioni e Restauro) University of Florence

3. MARENOSTRUM aims to: ENHANCE the economic development -ensuring the quality of tourism -reducing the marginalization of archaeological sites -promoting craft of quality Tyre 19-21.10.2010 EH4 MN150-825 Michele Coppola SUSTAINABLE TOURISM DiCR (Dipartimento di Costruzioni e Restauro) University of Florence the definition of a sustainable tourism plan IMPROVE the socio-cultural symbiosis between tourism activity and tangible and intangible heritage resources, with participation of many sectors output

4. main bodies & organizations Tyre 19-21.10.2010 EH4 MN150-825 Michele Coppola SUSTAINABLE TOURISM DiCR (Dipartimento di Costruzioni e Restauro) University of Florence UNWTO – United Nations World Tourism Organization (1970) www.unwto.org UNEP – United Nations Environment Programme (1972) www.unep.org WTTC – World Travel and Tourist Council (1990) www.wttc.org CSD – Commission on Sustainable Development (1992) www.un.org/esa/csd ICTP – International Council of Tourism Partners (2002) www.tourismpartners.org TSC – Tourism Sustainability Council (2009) www.sustainabletourismcriteria.org

5. main bodies & organizations Mediterranean DiCR (Dipartimento di Costruzioni e Restauro) University of Florence MEDU – MAP (Mediterranean Action Plan) Coordinating Unit www.unep.ch/iuc/decunits MCSD – Mediterranean Commission on Sustainable Development www.unepmap.org EUROMED – Euro Mediterranean Partnership www.euromed10.org Tyre 19-21.10.2010 EH4 MN150-825 Michele Coppola SUSTAINABLE TOURISM

6. Tyre 19-21.10.2010 EH4 MN150-825 Michele Coppola SUSTAINABLE TOURISM DiCR (Dipartimento di Costruzioni e Restauro) University of Florence sustainable tourism TOOLS 1995 - The Lanzarote charter for sustainable tourism 2005 - 12 Aims for Sustainable Tourism (UNWTO, UNEP) 2007 - TSG (Tourism Sustainability Group) recommendations 1999 - GCET Global Code of Ethics for Tourism (UNWTO) 2008 - GSTC Global Sustainable Tourism Criteria (Global Sustainable Tourism Criteria Partnership)

7. Tyre 19-21.10.2010 EH4 MN150-825 Michele Coppola SUSTAINABLE TOURISM DiCR (Dipartimento di Costruzioni e Restauro) University of Florence sustainable tourism TOOLS Mediterranean 1995 - The Barcelona Declaration – MAP phase II (UNEP) 2001 - MCSD recommendations (Mediterranean Commission on Sustainable Development) 2002 - MSSD Mediterranean Strategy for Sustainable Tourism (MCSD - Mediterranean Commission on Sustainable Development)

8. 1 ECONOMIC VIABILITY 2 LOCAL PROSPERITY 3 EMPLOYMENT QUALITY 4 SOCIAL EQUITY 5 VISITOR FULFILMENT 6 LOCAL CONTROL 7 COMMUNITY WELLBEING 8 CULTURAL RICHNESS 9 PHYSICAL INTEGRITY 10 BIOLOGICAL DIVERSITY 11 RESOURCE EFFICIENCY 12 ENVIRONMENTAL PURITY 1 ECONOMIC VIABILITY 2 LOCAL PROSPERITY 3 EMPLOYMENT QUALITY 4 SOCIAL EQUITY 5 VISITOR FULFILMENT 6 LOCAL CONTROL 7 COMMUNITY WELLBEING 8 CULTURAL RICHNESS 9 PHYSICAL INTEGRITY 10 BIOLOGICAL DIVERSITY 11 RESOURCE EFFICIENCY 12 ENVIRONMENTAL PURITY Tyre 19-21.10.2010 EH4 MN150-825 Michele Coppola SUSTAINABLE TOURISM DiCR (Dipartimento di Costruzioni e Restauro) University of Florence sustainable tourism GLOBAL PRINCIPLES (UNWTO, UNEP 2005)

9. Tyre 19-21.10.2010 EH4 MN150-825 Michele Coppola SUSTAINABLE TOURISM DiCR (Dipartimento di Costruzioni e Restauro) University of Florence sustainable tourism GLOBAL CRITERIA (GSTC partnership 2008) A - Demonstrate effective sustainable management B - Maximize social and economic benefits to the local community and minimize negative impacts C - Maximize benefits to cultural heritage and minimize negative impacts D - Maximize benefits to the environment and minimize negative impacts

10. Tyre 19-21.10.2010 EH4 MN150-825 Michele Coppola SUSTAINABLE TOURISM DiCR (Dipartimento di Costruzioni e Restauro) University of Florence PRIORITIES for the sustainability of European and Mediterranean tourism (TSG, 2007) PRIORITIES for the sustainability of European and Mediterranean tourism (TSG, 2007) 1 - Reducing the seasonality of demand 2 - Addressing the impact of tourism transport 3 - Improving the quality of tourism jobs 4 - Maintaining and enhancing community prosperity and quality of life, in the face of change 5 - Minimizing resource use and production of waste 6 - Conserving and giving value to natural and cultural heritage 7 - Making holidays available to all 8 - Using tourism as a tool in global sustainable development

11. Tyre 19-21.10.2010 EH4 MN150-825 Michele Coppola SUSTAINABLE TOURISM DiCR (Dipartimento di Costruzioni e Restauro) University of Florence The application of sustainability principles (TSG Tourism Sustainability Group, 2007) The application of sustainability principles (TSG Tourism Sustainability Group, 2007) Taking a holistic and integrated approach Planning for the long term Achieving an appropriate pace and rhythm of development Involving all stakeholders Using best available knowledge Minimising and managing risk – the precautionary principle Reflecting impacts in costs – user and polluter pays Setting and respecting limits, where appropriate Undertaking continuous monitoring

12. Thank you for your attention Michele Coppola Tyre 19-21.10.2010 EH4 MN150-825 Michele Coppola SUSTAINABLE TOURISM DiCR (Dipartimento di Costruzioni e Restauro) University of Florence