1. Tourism impacts

3. The next generation

4. The technology fix - Ski Dubai, United Arab Emirates

5. Or is the answer in Sustainable Destination Management?

6. Sustainable Tourism and the role of Tourism in Sustainable Development International declarations: Brundtland 1987; Agenda 21 - for tourism 1995. Sustainable development: ‘’Development that meets the needs of the present without compromising the ability of future generations to meet their own needs’ (WCED, 1987)

7. Sustainable Tourism ‘Sustainable development is simply one step beyond what was traditionally termed conservation - wise use of resources...... development based on ‘acceptable’ levels of social and environmental change. Gunn, 1994.

8. WTO definition of Sustainable Tourism ‘Sustainable tourism development meets the needs of present tourists and host regions while protecting and enhancing opportunity for the future. It is envisaged as leading to management of all resources in such a way that economic, social, and aesthetic needs can be fulfilled while maintaining cultural integrity, essential ecological processes, biological diversity, and life support systems’ (World Tourism Organisation, 1997)

9. Break sustainable tourism down into three core elements 1.The holistic approach – environment, economy and society/culture 2.The time dimension – long term 3.Include all stakeholders

10. CORE 1 – THE HOLISTIC APPROACH Sustainable tourism development sustainable in terms of – 1.Economy 2.Environment 3.Society and culture

11. Sustainable tourism The holy grail of tourism? Tourism that is: Environmentally Economically Socio-culturally Sustainable

12. Environment Economy Society & culture Integration, communication, collaboration

13. Well-being of society Economic health Guest satisfaction Healthy culture protection of natural resources Balanced priorities in sustainable tourism

14. Balancing Objectives in Tourism Development For example, is it possible to balance and trade-off between the following objectives? Economic Growth Preservation of Ecology / Biodiversity Preservation of Cultural Heritage Social Welfare Regional Development Imbalance

15. Balancing Objectives in Tourism Development The above objectives are often included in the ‘ holistic ’ approach to sustainable tourism development. (Muller, 1994.)

16. BEST – Business Enterprises for Sustainable Tourism

17. Ethics and tourism What is the role of the individual? How do I behave when on holiday? Do I interact with the local people and local environment from a basis of respect, or use them simply for my convenience? Can I make a more positive contribution to the local economy? How ethical are my tour company’s policies? http://www.tourismconcern.org.uk

18. Would you be more likely to book a holiday with a company if they had a written code of ethics? 1.Yes 2.No 3.Don’t know

19. Would you be more likely to book a holiday with a company if they had a written code of ethics Tearfund (2002)

20. Who is driving the ethics debate? Global organisations (e.g. UNESCO, WTO, UNEP) International NGOs (e.g. WTO, Tourism Concern) Charities (e.g. VSO) Christian organisations (e.g. Tearfund) Industry organisations (e.g. AITO, ABTA)

21. WTO Global Code of Ethics Principles ARTICLE 1 Tourism's contribution to mutual understanding and respect between peoples and societies ARTICLE 2 Tourism as a vehicle for individual and collective fulfilment ARTICLE 3 Tourism, a factor of sustainable development ARTICLE 4 Tourism, a user of the cultural heritage of mankind and contributor to its enhancement ARTICLE 1 ARTICLE 2 ARTICLE 3 ARTICLE 4 ARTICLE 5 Tourism, a beneficial activity for host countries and communities ARTICLE 6 Obligations of stakeholders in tourism development ARTICLE 7 Right to tourism ARTICE 8 Liberty of tourist movements ARTICLE 9 Rights of the workers and entrepreneurs in the tourism industry ARTICLE 5 ARTICLE 6 ARTICLE 7 ARTICE 8 ARTICLE 9 See http://www.world-tourism.org/code_ethics/eng/principles.htmhttp://www.world-tourism.org/code_ethics/eng/principles.htm

22. Issues of ethical concern for tour operators Relationship with host community Treatment of employees Marketing of products Attitude to the natural environment Weeden (2002)

23. Utilising ethical credentials Use of locally owned organisations Keep group sizes small Treat all employees fairly Promote packages truthfully Weeden (2002)

24. Using ethical credentials pays off Meyer et al. (2004)

25. ACTIVITY 1 – 20 MINUTES YOUR VIEWS ON ETHICAL ISSUES

26. 1.Would your guests be willing to pay more money for their holiday if workers at the destination were guaranteed good wages and working conditions? 2.Would your guests be willing to pay more money for their holiday if the hotel served locally produced food? 3. Would your guests be willing to pay more money for their holiday if some of the money went to a local charity? Ethical questions for you and your company

27. CORE 2 – TIME DEMENSION Time dimension – long lasting (inter- generational equity) ‘Tourism …viable over an indefinite period and does not degrade or alter the environment (human and physical)’ Butler 1993 Ensure that productivity can be sustained into the long term future

28. How long is long term? What is the average business investment time scale? What is the normal political timescale?

29. Complication to core 2 – the present?? Social equity dimension – (intra-generational equity) spread wealth more evenly throughout current generations; throughout the world Provide for a better level of fairness and opportunity between different countries

30. CORE 3 - INCLUDE ALL STAKEHOLDERS Holistic – includes all aspects and stakeholders Cooperation, partnerships and compromises Facilitate and engage public participation

31. Participation: all interest groups affected by a development should be involved in the decision making process.

32. The key stakeholders in sustainable tourism The Host Community Governmental Bodies Tourism Industry Sustainable Tourism Tourists Pressure Groups Voluntary Sector/NGOs Experts Media

33. ACTIVITY 2 – 20 MINUTES YOUR VIEWS ON WHO SHOULD TAKE THE LEAD IN DEVELOPING SUSTAINABLE TOURISM

34. Solutions? - Destination management

35. Destination Management or Marketing Organisations (DMO)? The concept of the DMO (where “M” stands for management rather than simply marketing)- a quite recent form of organizing the destination management. DMO - responsible for well-being of all aspects of the destination marketing is no longer the sole purpose

36. Linking competitiveness with sustainability Ritchie and Crouch, (2003)

37. 4 Pillars of sustainability ( Ritchie & Crouch, 2003:44-47) 1.Ecological sustainability 2.Economic sustainability 3.Socio-cultural sustainability 4.Political (governance) sustainability

38. Political sustainability (governance) Political sustainability is rarely identified as one of the pillars of sustainability. However-critical to the acceptability of any solution. Problem lies on how one determines sustainability. A philosophical question – a political debate. Who decides? Power structures, elites and democracy. (Ritchie & Crouch 2003.)

39. A framework for monitoring destination impacts Six factors 1.Economic and regional development benefits 2.Adverse environmental effects 3.Quality of life & employment opportunities 4.Improved community environment 5.Cultural erosion 6.Crime

40. Core indicators of sustainable tourism Site protection Stress Use intensity Social impact Development control Waste management Planning processes Critical ecosystems Consumer satisfaction Local satisfaction Tourism’s contribution to local economy

41. Relevance to the issue Data availability (capacity to collect and process) Credibility of the information Clarity and understandability to users Comparability over time and across jurisdictions or regions What is important in the definition of indicators?

42. A WTO guidebook on indicators

43. Other issues in sustainable tourism debate To name some of the key issues in the sustainable tourism debate visitor management concept of carrying capacity role of public sector planning role of industry tourist education private versus public transportation value judgment and lack of factual evidence etc.

44. Also - Links to Ecotourism Looks at - policy frameworks; conservation management frameworks; WTO & ecotourism Definitions of ecotourism

45. Further websites to assist benchmarking your destination United Nations Environment Program See more about sustainable tourism from the following webpages: www.uneptie.org/pc/tourism/sust-tourism The impacts of tourism in environment: http://www.uneptie.org/pc/tourism/sust- tourism/environment.htm http://www.uneptie.org/pc/tourism/sust- tourism/environment.htm

46. Too much for a one day workshop!! BUT for today, let’s concentrate on practical ways forward – what can you do?

47. ACTIVITY 3 – Think of over Lunch PRACTICAL WAYS FORWARD THE ROLE OF INDUSTRY – WHAT CAN YOU DO IN YOUR BUSINESS TO CONTRIBUTE TO SUSTAINABLE TOURISM?

48. Thank You! Discussion.