3. Breda, city with character

4. Academy of Tourism Bachelor programmes English taught programmes –ITMC: International Tourism Management & Consultancy –ITTI: International Tourism & Travel Industry Dutch taught programmes –Tourism Management –FBTR Function Oriented Programmes Master programmes: Tourism Destination Management European Tourism Management Imagineering

5. ITMC International Tourism Management & Consultancy www.nhtv.nl and www.itmc.nl WTO TedQual certification

6. ITMC Destinations: all over the world –Tourism Developments –Management –Marketing –Changing Perspectives INTERNATIONAL setting –English –International Classroom –Students & Staff –Destinations –Placements

7. INTERNATIONAL TOURIST ARRIVALS

8. EMERGING DESTINATIONS GROWTH? HOW TO DEAL WITH THAT? –‘OLD’ PRODUCTS IN ‘OLD’ DESTINATIONS –NEW PRODUCTS IN OLD DESTINATIONS –NEW PRODUCTS IN NEW DESTINATIONS GROWTH: A LARGE SCALE CHALLENGE! –LARGE SCALE – SMALL SCALE –CONCENTRATED OR DISPERSED –SUSTAINABLE

9. ITMC Curriculum 3 basic conceptual lines –International marketing –Planning and development –Cross cultural dimensions

10. Structure First year: propaedeutic: general introduction Second year: explore and analyze –tourism development –destinations Third year: synthesize and apply –business planning –placement Fourth year: plan and advise –specialisation –thesis

11. Semester 1: tourism and development Courses: Tourism planning and Development The Market Perspective Tourism Impact Studies Understanding the consumer Research Commercial Skills Languages

12. Semester 2: destinations Courses: Cross Cultural Studies Analysing Tourism Markets Tourism Supply Management Accounting Field research project & destination analysis

13. Semester 3: business planning Courses: Feasibility Study Financial Accounting Project Development Marketing Management Game Management Argumentative communication Languages

14. Semester 4: placement Examples of placement organizations: Marketing and consultancy firms Tourism developers Hotel industry Examples of placements assignments: Backpacker tourism in Queensland Australia Community based tourism in Namibia WWF Sicily: research effects of tourism on giant sea turtles in Lampedusa

15. PLACEMENTS

16. Semester 5: specialisation International tourism projects Options (examples): International Marketing Marketing Communications Integrated Heritage Management Sustainable Tourism Cross Cultural Research International Tourism Project

17. Semester 6: thesis Examples: Impacts of terrorist attacks on Balinese community Rural tourism development in Patagonia Sustainable tourism development for Niger Possibilities of celebrity endorsement in tourism marketing communications The off-season potential for Bodrum Turkey

18. After graduation In the first years after graduation: 50% in tourism and/or international jobs 25% follow up studies 25% other kind of jobs Working as: Researcher and consultant Marketer Planner and developer

19. Some examples of careers Consultant tourism development Namibia / Uganda Manager / owner incoming t.o. in Lima, Peru International tourism consultant, Gouda Director weekly tourism guide Leningrad Consultant sustainable golf links, Nepal Officer European Parliament Brussels Director of sales and marketing Creta travel bureau

20. NHTV International partners network

21. International Consultancy Projects 2005 - 2007 International Consultancy Projects 2005 - 2007 Ecoturismo como Herremienta de Conservaion del Medio Ambiente, Peru transnational mobility - the case of tourism vocational students study on obstacles - Pricewaterhouse CoopersSustainable Capacity Building for Innovative Learning methods, Mozambique A strategic approach to tourism, Turkey Training in Tourism Development For local government staff, Tanzania Sustainable Tourism Capacity Building Programme, Suriname Professional Education & Training for Tourism & Hospitality industry in Slovenia (MATRA) International Business School, Botevgrad, Bulagaria