1. GLOBAL STRATEGIC MANAGEMENT K.RANGARAJAN

2. FEATURES Participative pedagogy Focus on Integrated Strategy First Basic Course on Strategy Three credits Core Course

3. Module 1 Fundamentals on Strategic Management & Global Context  Strategy, Strategic Management Process  Levels of Management & Strategy  Globalisation & firm drivers  Globalisation & Global Strategy?

4. Module 2 Strategy Formulation Process and value chain  Constituents of Strategy Formulation – External & Internal analysis  Frameworks for Environmental Scanning & Industry Analysis  Resources, Capabilities & Value Chain  Global Strategy Framework

5. Module 3 Strategic Options : Business & Corporate Levels  Generic Business Level Strategies  Strategic Groups  Corporate level strategies, Global M&As  Global Strategic Alliances

6. Module 4 Functional Considerations & Global Strategy  Global Marketing issues & Strategy  Operations & Sourcing – Strategic considerations  Financial issues & Strategy

7. Module 5 Strategy Implementation & Control  Organization for Implementation – emerging global forms  Balanced Score Card for implementation & Control  Problems of functional integration as implementation issue.  Blue Ocean Strategy

8. Pedagogy & Evaluation Pedagogy Term Paper Cases Quizes 2 End-term Components Evaluation 20% 40%