1. Outer Hebrides Tourism Industry Association Goodbye OHTIA Welcome OHTCIC John Mitchell Outer Hebrides Tourism Industry Association

2. 2 Outer Hebrides Tourism Conference – April 2014 8 /9 April 2014 Outline OHTIA recent achievements New organisation – OHTCIC Key Contacts

3. Outer Hebrides Tourism Industry Association 3 Outer Hebrides Tourism Conference – April 2014 8 /9 April 2014 Outer Hebrides Destination Branding Creation of a top quality, eye catching brand and identity for the Outer Hebrides Currently used on website, promotional material and nature interpretation material Available for use by accommodation businesses Commitment from VS to use in their marketing of the Outer Hebrides

4. Outer Hebrides Tourism Industry Association 4 Outer Hebrides Tourism Conference – April 2014 8 /9 April 2014

5. Outer Hebrides Tourism Industry Association 5 Outer Hebrides Tourism Conference – April 2014 8 /9 April 2014 Outer Hebrides Destination Website A truly top quality destination website for the Outer Hebrides, created and supported by the industry leading tourism web developers Established as the go to source of information for the Outer Hebrides Top quality inspirational images Professionally written information Every tourism business has basic listing for free OHTIA members have options for enhanced listings

6. Outer Hebrides Tourism Industry Association 6 Outer Hebrides Tourism Conference – April 2014 8 /9 April 2014

7. Outer Hebrides Tourism Industry Association 7 Outer Hebrides Tourism Conference – April 2014 8 /9 April 2014 Website facts and figures 700 Accommodation businesses 1000 Activities and Attractions 700 Events More and more pages every year

8. Outer Hebrides Tourism Industry Association 8 Outer Hebrides Tourism Conference – April 2014 8 /9 April 2014 Social Media Professional presence on Facebook, Twitter and Google+ Thousands of Google hits 3500 likes on Facebook 2000 Twitter followers Creates and maintains awareness in the Outer Hebrides Helps drive traffic to the destination website

9. Outer Hebrides Tourism Industry Association 9 Outer Hebrides Tourism Conference – April 2014 8 /9 April 2014 Moving Forward to 2020 A new organisation needed – completely outgrown the OHTIA as an association Outer Hebrides Tourism Community Interest Company Launched at this conference All OHTIA members will move across to OHTCIC OHTCIC will drive industry contribution to delivery of Tourism Outer Hebrides 2020

10. Outer Hebrides Tourism Industry Association 10 Outer Hebrides Tourism Conference – April 2014 8 /9 April 2014 Directors Lewis Donald Macarthur Linda Macleod Brown Lorna Eller Ian Fordham Anne Ryan Harris John Mitchell Sue Hill Graham MacLennan Jan Visser North Uist Andrew Ross South Uist / Benbecula Alan Graham Barra Guy Adams Hotels Sector Kenneth Mackenzie More directors needed – especially in Uists and Barra!

11. Outer Hebrides Tourism Industry Association 11 Outer Hebrides Tourism Conference – April 2014 8 /9 April 2014 Staff OHTIA Project Staff (until June 2014) Anne Ryan (Tourism Development Officer) Mairi Thomson (Tourism Development Assistant) OHTCIC Staff (from June 2014) Mairi Thomson (Industry Support Officer) Website maintenance Business listing maintenance First point of contact for industry First point of contact for consumer enquiries General support for industry

12. Outer Hebrides Tourism Industry Association 12 Outer Hebrides Tourism Conference – April 2014 8 /9 April 2014 Final Points / Future Developments Moving forward to 2020. A new organisation OHTCIC required. Continued development of website. Continued awareness and pressure on Ferry Capacity - critical !!! Development of membership base of OHTCIC. Continued liaison with partners. More local involvement.