1. Heritage Tourism and the Historic Preservation Movement

2. Heritage Tourism: Grassroots Effort Heritage Tourism development seen as a preservation strategy Economic benefits 1980s the emphasis was on “education with historic resources.” No funding. National Trust (partnering with American Express) How to succeed in Heritage Tourism, 1993 Focus on Authenticity and quality Preserve and Protect resources Make sites come alive Find the fit between your community and tourism Collaborate

3. Heritage Tourism: Grassroots Effort Heritage Tourism development seen as a preservation strategy Economic benefits 1980s the emphasis was on “education with historic resources.” No funding. Looking for value. What is the value of the National Register program? National Trust (partnering with American Express) How to succeed in Heritage Tourism, 1993 Focus on Authenticity and quality Preserve and Protect resources Make sites come alive Find the fit between your community and tourism Collaborate

4. the dark side Push back to tourism Commodification of History Need for new locations (“Turning Up the Stage Lights”) Regional Approaches The New Millennium

5. Preservation Discourse Matrix

6. Dimensions of value

7. Relationships among types of Preservation

8. Why Tourism? Economic Benefits Addressing the Dark Side

9. Commodification of History Developments use history to sell houses – Naming patterns – Theming of destinations

10. New values of Preservation Unappreciated aspects of our history – Technology – Native American regional approaches – Amish in Indiana

11. The New Millenium Honoring the Past, Imaging the future Saving and sharing what is valuable.