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Dear DC practitioner, Thank you for your support. Here are the items you should bring with you: 1. SHEN YUN DVD and DVD player, or your computer 2. SHEN.

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Presentation on theme: "Dear DC practitioner, Thank you for your support. Here are the items you should bring with you: 1. SHEN YUN DVD and DVD player, or your computer 2. SHEN."— Presentation transcript:

1 Dear DC practitioner, Thank you for your support. Here are the items you should bring with you: 1. SHEN YUN DVD and DVD player, or your computer 2. SHEN YUN Magazine 3. Kennedy Center play bill (optional) 4. SHEN YUN KC program book (optional) Before you go to meet your prospect, please do: 1. Read this presentation thoroughly 2. Research your prospect’s business, industry and memorize related information and statistic 3. Customize the presentation with prospect’s logo and image. If you need help, please feel free to ask your team lead 4. Practice your presentation at least 3 times before you go, practice with other practitioners is a plus. Again, thank you for your contribution. With team member like you, we will be successful.

2 ABC Company Marketing Campaign Washington DC Presented By Beth Wang NTDTV-DC September, 2010 By PresenterMedia.comPresenterMedia.com

3 ON TARGET 46% Graduate Degree or Higher 34% College Degree Why SHEN YUN World Class Show at Kennedy Center Opera House Jan. 25 – 29, 2011 25% Earn $150,000 or more 43% Earn between $80,000 and $150,000 77% Are 35 Years and older 54% Caucasian 11% Asian

4 ON TARGET Inject Some MAGIC into Your Next Marketing Plan SHEN YUN Magazine & Examiner Outer Wrap

5 ON TARGET SHEN YUN MAGAZINE

6 ON TARGET Exclusive Delivery to Private Homes Two direct mails are scheduled to deliver 250,000 copies of SHEN YUN magazine to 100,000 households throughout Washington D.C., Northern Virginia, and Maryland. Per census, two of four wealthiest communities in the country are in the Washington area. Targeted Distribution to High- End Establishments 5,000 are distributed to high-end restaurants, retailers, boutiques, salons, health clubs, spas, private clubs, luxury hotels and apartments. SHEN YUN Magazine Direct Mail Campaign

7 ON TARGET SHEN YUN Magazine – Where to Deliver

8 ON TARGET Mailing Schedule: December 6, 2010. 100,000 home delivery Ads due date: October 15, 2010 January 5, 2011. 150,000 home delivery Ads due date: November 15, 2010 SHEN YUN Magazine Direct Mail Campaign

9 ON TARGET SHEN YUN Magazine Direct Mail ** Multiple Run Discount – You will enjoy 20% discount if you book both direct mail run Full Page 4 Color 7.5 “ (w) x 10.5” (h) no bleed $10,000 per 150,000 delivery 1/2 Page 4 Color 7.5 “ (w) x 5.25” (h) no bleed $7,500 per 150,000 delivery 1/4 Page 4 Color 7.5 “ (w) x 2.625” (h) no bleed $5,000 per 150,000 delivery

10 ON TARGET EXAMINER OUTER WRAP

11 ON TARGET Readership Weekly Impressions A18+1,811,978 Avg. Sunday421,129 Weekly Cume.776,382 Avg. Thursday498,956 Avg. Street-edition222,973

12 ON TARGET Household Profile Ave. Household Income$136,470 Home Ownership72% Married67% Children Present33% College Graduate40% Post Graduate37%

13 ON TARGET Distribution Schedule: Thursday January 6, 2011 Circulation: 303,000 Ads due date: December 22, 2010 Examiner Outer Wrap 2 nd page 4 color 9.25”(w) x 2.5(h) no bleed $8,000 3 rd page 4 color 9.25”(w) x 2.5(h) no bleed $7,000

14 Marketing your production utilizing the power of SHEN YUN We look forward to our partnership…Thank you for your careful consideration! "Extraordinary...brilliant...breathtaking... Astounding...superb...Inspiring...Glorious"


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