1. TOURISM AS SOURCE OF REVENUE “MANAGED URBANIZATION: THE ROAD TO NATIONAL DEVELOPMENT.” ASUS PAKISTAN

2. THEME OF SECOND PUF “Managed Urbanization: The Road to National Development.” Topic Urban Economy and policy Title Tourism as Source of Revenue

3. BACKGROUND OF THE NGO Organization Name:Agency for Strengthening Underprivileged Societies Registration Date:17 th Dec, 2008 Registration No:1393-5-5749 Registration Act:Societies registration act 1860/21

4. BACKGROUND OF THE NGO Our Goals: Our goal is to strengthen the deprived societies through development of different sectors. Our vision: An educated, Healthy and prosperous world with no underprivileged community. Our Mission The mission of the organization is to strengthen the deprived people of the society and enable them to participate in all decision ‘making process for the justified distribution of resources including artificial & natural

5. PROJECT DETAILS Project TitleTourism as Source of Revenue Time Duration 2 Years Expected start date 1 st April, 2014 Expected Completion Date30 th March, 2016 AreasAbbottabad, Mansehra, Gilgit, Battagram and Muzaffarabad, Neelum, Bagh and Rawlakot of district Ponch in AJ&K. Project Budget: 24,645,600 PKR

6. PROJECT DETAILS Goal Contribute towards the development of tourism as source of revenue. Objectives FF riendly and supportive tourism development authorities and policies. PP ositive and friendly attitude of the community. DD eveloped and equipped picnic and adventurous locations and spots. II ncrease in number of national and international visitors. SS ecure and favourable visiting conditions. Expected Results “Boost in national economy”

7. PROJECT ACTIVITIES 1.Hiring of staff 2.Baseline Survey 3.Project kickoff meeting 4.Project initiation meetings at community level 5.Formation of TDCs (Tourism Development Committees) 6.Selection and training of guides 7.Detailed Need Assessment 8.Meetings with TDCs and government line department 9.Linkage development 10.Behaviour change trainings at primary level

8. PROJECT ACTIVITIES 11)Behaviour change trainings at secondary level 12)Celebration of different festival and global tourism day 13)Other developmental activities i.Identification and development of unidentified natural beauties ii.Infrastructure development of existing visiting places iii.Provision of guiding material 14)Promotion of tourism places through national and international media 15)Development of strategy paper on security 16)Closure and handing over the project to tourism department

9. MONITORING & EVALUATION  Monitoring of the project will be done by highly professional and experienced field staff as well as Project Manager and ASUS Senior Management team will also visit field on regular basis.  Project Evaluation workshops will be conducted after the completion of every single half of the project.  Both Monitoring and evaluation report will be shared with donor on timely basis

10. PROJECT MANAGEMENT  ASUS Pakistan will manage and implement this project using a responsive model, allowing flexibility to adjust the management structure depending upon the opportunities and challenges presented by an operating environment in considerable flux.  This project will be implemented by highly skilled professionals.  Initially there will be two field offices and two different teams will be implementing and managing the project.  Any strategic changes will be made in consultation with Pakistan Urban Forum.

11. PROJECT MANAGEMENT AND REPORTING TThe key focus will be on efficient and effective use of approved budget. AA financial monitoring system will be developed to clearly plan the use of approved budgets on monthly and quarterly basis by developing outturns as per the work plan, monitor spending on monthly basis against the outturns and the quarterly work plan and report these on quarterly, half yearly/annual basis along with the narrative reports. AAny over spending/under spending will be discussed with the teams during field visits and quarterly review meetings. TThe same analysis will be done at ASUS Organization’s level and shared with donors giving a clear sense of spending and variances/justifications. TTimely reporting will be ensured by ASUS Pakistan.

12. RISKS & ASSUMPTIONS  Local government/Line department continue to support services  Security remains favourable  Stable macroeconomic policies  Political environment is conducive  Secure and safe access to targeted locations  No Government political and administrative hindrance  Weather and security situation remains favourable