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Course Title “How to Decide Which Social Media Sites Work for Your Store” ” Danny Rocks The Company Rocks
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Which Sites to Use?
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Be Active on Sites Your Core Customers Use Begin by Being Interested in Your Customers Integrate Each Social Media Site Into Your Strategy The Three Rules
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Begin by “Liking” Your Customers Before Expecting Core Customers to “Like” Your Site Comment on their activities Comment on & Share their YouTube Videos “Retweet” their “Tweets”
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Integrate Into Your Strategy Event Strategy Facebook to Announce / Invite Twitter “Live” from Event YouTube Before, During & After Facebook Links / Share YouTube Videos
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THE “PROS AND CONS” For Major Social Media Sites
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Facebook Pro Almost everyone is on it! Easy to stay connected with your customers Take advantage of Event Invitations Take advantage of “Links to” and “Share with” for YouTube Videos, Articles, Websites, etc. Almost everyone is on it! Easy to stay connected with your customers Take advantage of Event Invitations Take advantage of “Links to” and “Share with” for YouTube Videos, Articles, Websites, etc. Con Challenge to separate business & personal focus Too easy to become “addicted” None Challenge to separate business & personal focus Too easy to become “addicted” None
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YouTube Pro Worldwide Reach Valuable Demographic Insights (Owned by Google) Write “key word – centric” descriptions & add hyperlinks Encourage Comments to interact with viewers Worldwide Reach Valuable Demographic Insights (Owned by Google) Write “key word – centric” descriptions & add hyperlinks Encourage Comments to interact with viewers Con Requires Plan to Film & Upload on a Regular Basis Need to Know How to Interpret Insights Takes Discipline & Skill to Write Effective Descriptions Takes Time to Develop a Following Requires Plan to Film & Upload on a Regular Basis Need to Know How to Interpret Insights Takes Discipline & Skill to Write Effective Descriptions Takes Time to Develop a Following
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Twitter Pro Rapidly Accepted for Business Use Retweet Interesting Tweets Easy to Share Links (Use URL Shortener) Take advantage of # (Hash Tag) to Improve Search Results Rapidly Accepted for Business Use Retweet Interesting Tweets Easy to Share Links (Use URL Shortener) Take advantage of # (Hash Tag) to Improve Search Results Con Takes Time & Thought to Develop a Business Strategy Schedule Time to Find Tweets Collect Interesting Links in a File None Takes Time & Thought to Develop a Business Strategy Schedule Time to Find Tweets Collect Interesting Links in a File None
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Other Social Media Sites LinkedIn Google + Pinterest Yelp! Foursquare
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Examples of Social Media HOW MUSIC INDUSTRY IS USING SOCIAL MEDIA From Music Industry Dealers From Music Industry Suppliers From a Case Study
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Menchey Music - Facebook
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Menchey Music – Trivia Tuesday
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Menchey Music – Contests
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Menchey Music – Quotations
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Menchey Music – Cartoons
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Menchey Music – Live from NAMM
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Menchey Music – Products
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Summerhays Music - Facebook
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Summerhays Music - Events
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Summerhays Music – “Give Aways”
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Summerhays Music – “Word Cloud”
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Summerhays Music – Live @ NAMM
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Summerhays Music – Photos
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Summerhays Music – Videos
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Summerhays “Facebook Friday”
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George’s Music - Facebook
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George’s Music – YouTube Videos
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Yamaha Winds - Facebook
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Yamaha Winds - Photos
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Yamaha Winds – Share Photos
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Yamaha Winds – Videos
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Integrating Social Media USING SOCIAL MEDIA TO PROMOTE YOUR BUSINESS A Case Study
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YouTube Channel
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YouTube - Featured Playlists
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YouTube - Video Manager
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YouTube - Opening Screen
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YouTube - Use Annotations
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YouTube - Call to Action
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YouTube - Use Descriptions
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YouTube - Invite Comments
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YouTube - Share Link to Video
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YouTube - Embed Code for Video
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YouTube - Assess Engagement
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YouTube - Analyze Statistics
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YouTube - Statistics for Channel
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YouTube - Top 10 Videos
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Post Videos on Your Website
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Create a Podcast on iTunes
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Encourage Comments Create a Call to Action Create Video Add Description & Tags Upload to YouTube Copy YouTube Link Copy Embed Code for Video Share Video on Other Sites Use YouTube Statistics for Individual Videos Analyze Statistics for YouTube Channel Assess Engagement Get the Most From Content
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