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MHM ‘RFQ GENERATOR’ AWARENESS AND LEADS GENERATION PROGRAMME
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MHM TOP MHM HIGH GROWTH MARKETS - PART OF THE 'NEW ECONOMY TOP MHM STABLE MARKETS + DEFENCE (& AEROSPACE?) + NATIONAL HEALTH SERVICE ORGANISATION
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MHM - UK – ON-SHORE DWINDLES + MHM PROJECT SHOWS OUTSOURCING INCREASING FROM UK OEM ACCOUNTS... 70% OF ACCOUNTS INCREASING OR FLAT OUTSOURCING, 56% INCREASING (31% DOWN) - UK EMS – MHM TELESURVEY SHOWS DOWN 15-25% ON AVERAGE (SOME NOT DOWN) UK EMS RFQ GENERATOR PROJECT UPSHOT
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MHM MHMS PROPOSAL WILL DETAIL HOW IT WILL ENABLE GREATER LEADS GENERATION VIA PROVISION OF: + LEADS GENERATION PROGRAMME 3/2009 OUTPUT + CAMPAIGN OUTPUT DEFINITION FOLLOWING PROPOSAL + INITIAL DEFINITION OF STRATEGY - OFFER WHAT THE OEM REQUIRES + INCREASED AWARENESS - PR TO GET BETTER KNOWN + HELPING SENSE WHAT THE OEM REQUIRES – REFINING STRATEGY + SURVEY KEY TARGETS + GENERATE SALES LEADS + GENERATE SALES/VISITS OPPORTUNITIES ‘RFQ GENERATOR’ LEADS GENERATION PROGRAMME
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MHM UK AND IRELAND EMS OPPORTUNITIES 3/2009 OUTPUT 50 + 2009 INTERVIEWS AVAILABLE NOW – SEE BOOK + CUSTOMISED MEDICAL SECTOR ANALYSIS 04/2009 + 25+ HISTORICAL ANALYSIS
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MHM DEFINE CAMPAIGN OUTPUT
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MHM CAMPAIGN OUTPUT DEFINITION – AT THE OUTSET MHM’S WORK WILL DEFINE THE REQUIRED OUTPUT IDEAL CUSTOMER PROFILE/KEY TRENDS SALES VISITS - To which Sectors/Regions RFQ/RFIs AWARENESS – plan Internet Marketing campaign
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MHM RFQ GENERATOR STEPS
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MHM REFINE STRATEGY
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MHM RFQ GENERATOR STEPS
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MHM OFFER WHAT THE OEM REQUIRES – REFINE STRATETGY MHM HELPS FORM INITIAL CUSTOMER CENTRIC STRATEGY DEFINITION MARKETS - which sectors/regions SERVICES - from Design to Distribution COMPETITIVE ADVANTAGE - what makes best SYNERGY - 2+2=5 GROWTH VECTOR – direction of growth
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MHM GROWTH ELECTRONICS MARKETS - MHM TARGETED DATABASE DEVELOPMENT FOCUS WIRELESS SENSORS - 150% (TO 2010 - LATEST SMART DUST) GLOBAL VOIP PHONES - 200+% (BY VOLUME - SKYPE ET AL)
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MHM COMPETITIVE ADVANTAGE - ELECTRONICS MARKETING, DESIGN & MANUFACTURE
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MHM SYNERGY SERVICE RANGE GEOGRAPHY/NETWORK SYNERGY … JOINT EFFECTS … ONE OF BUSINESS’ MOST IMPORTANT CONCEPTS … 2 + 2 = 5 YIN YANG 2 + 2 = 5 LENNON & McCARTNEY
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MHM GROWTH VECTOR COMPONENTS
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MHM 1950’S-80’S= VERTICAL INTEGRATION= SIEMENS IBM M ATSUSHITA ERICSSON PHILIPS CORE TECHNOLOGY MARKETING DESIGN MATERIALS COMPONENTS SYSTEM ASSEMBLY - (GLOBALLY TRADED) DISTRIBUTION & REPAIR CISCO (NETWORKING) SILICON LAMINATE SHEET METAL CASINGS IC- INTEL SENSORS PSU PCBS BACKPLANES - CTS CRT/LCD 80’S ONWARD = HORIZONTAL SPECIALISATION= HUBS/REPAIR CENTRES COMMON GROWTH VECTOR POSSIBILITIES IC/PRINT ENGINE NO GLOBAL MARKET AS YET ELECTRONICS SYSTEMS SCI/FCI - PC JABIL - NETWORKING EQPMT CORE TECHNOLOGY PRODUCERS DESIGN HOUSES MARKETERS - CONTROL MARKET ACCESS MATERIALS PRODUCERS COMPONENT PRODUCERS CEM DISTRIBUTION PROVIDERS
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MHM INCREASE AWARENESS ADD SALES LEADS - GET BETTER KNOWN (10% TO 80%+?)
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MHM RFQ GENERATOR STEPS
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MHM INCREASE AWARENESS – GET BETTER KNOWN WITH MHM LIST RESEARCH - CONTACT D’BASE IN EXCEL,TOP 250/750/... LOCATIONS DESIGN/SEND PR HTML INTERNET NEWSLETTERNEWSLETTER EVENTS - SPONSORED MHM TALK AT SEMINAR/EXHIBITION
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MHM INCREASE ENQUIRY LEVEL
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MHM CRAFTING ELECTRONIC NEWSLETTER FROM CLIENT HTML - INCLUDES HTML WEBPAGE TO WEB NEWSLETTER ADJUSTMENT AND CHANGES - INCLUDES PR CRAFTING AND ADVICE FROM BASIC MATERIAL - MHM SEND, PR CAN BE REUSED BY CLIENT PR ROUND TOP 250/500 UK/IRELAND OEM CONTACTS PLUS WIDER LIST IF REQUIRED
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MHM + ‘ELECTRONICSMANUFACTURE’ FOR UK/IRELAND
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MHM + ‘ELECTRONICSMANUFACTURE’ FOR UK/IRELAND
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MHM OPTION : MHM TALKS AT CLIENT ARRANGED ‘OPEN DAY’ - INCLUDES SLIDE PRESENTATION AND TRAVEL TIME (ONLY AVAILABLE IN CONJUNCTION WITH OTHER ITEMS) - EXPENSES IN ADDITION - NEED BIG DRAW UNDER PRESENT CIRCUMSTANCES (EG LONDON)
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MHM SENSE WHAT THE OEM REQUIRES
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MHM RFQ GENERATOR STEPS
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MHM SENSE WHAT THE OEM REQUIRES – REFINE STRATEGY WITH CUSTOMER FEEDBACK SURVEY DESIGN QUESTIONNAIRE/PRIORITISE TARGETS OEM INTERVIEWS AND WRITE-UP 50+ INTERVIEW TARGETS DRIVEN BY INTERNET MARKETING ‘CLICK THROUGHS’ AND ‘OPENS’
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MHM GENERATE SALES
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MHM RFQ GENERATOR STEPS
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MHM GENERATE SALES LEADS MHM IDENTIFY OEMS READY TO MAKE OUTSOURCING DESIGN PROPOSITION VALIDATION/DEVELOPMENT ANALYSIS BY KEY CHARACTERISTICS
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MHM GENERATE SALES VISITS OPPORTUNITIES MHM IDENTIFY OEMS OK WITH SALES VISIT MONITOR
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MHM REPEAT THE PROCESS
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MHM RFQ GENERATOR STEPS
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MHM LEVERAGE UK/IRELAND EMS DEVELOPMENT – COST EFFECTIVELY WITH MHM ££ CUMULATIVE LEADS GENERATION PROGRAMME + 3/2009 OUTPUT20002000 PROPOSAL & CAMPAIGN OUTPUT DEFINITION 02000 OFFER WHAT THE OEM REQUIRES + DEFINE STRATEGY 6502650 INCREASE AWARENESS + INTERNET PR TO GET BETTER KNOWN13504000 SENSE WHAT THE OEM REQUIRES REFINE STRATEGY + SURVEY KEY TARGETS – GET MEETINGS30007000 + GENERATE SALES LEADS + GENERATE SALES VISITS OPPORTUNITIES COSTS – PROGRAMME7000
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MHM MHM EMSA SERVICES CURRENT + UK/IRELAND AND WEBSITE INFO – UK/IRELAND LEADS TARGETING + CEE - ACCESS 2009 UK OEM INFO NOW WITH RE-SUBSCRIPTION CUSTOM LEADS GENERATION + INTERNET MARKETING – CAN SUBSCRIBE TO UK ONLY PROMOTION FOR - ‘MEDICALEMS’ - ‘ELECTRONICSMANUFACTURE’ RFQ GENERATOR PROJECT + PROPOSAL ON REQUEST
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MHM EMS OPPORTUNITY IN THE UK & IRELAND - 2009 UK/EUROPE COMMUNICATIONS HIGH END INDUSTRIAL, INSTRUMENT & CONTROL MEDICAL & INDUSTRIALCOMPUTINGMILITARY & AEROSPACE
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MHM EMS OPPORTUNITY IN THE UK & IRELAND - 2009
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MHM EMS OPPORTUNITY IN THE UK & IRELAND – 2009 (CONTD)
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MHM INTRODUCTION, SCOPE AND METHODOLOGY + FIRST POST ‘CREDIT CRUNCH’ OEM OUTSOURCING INTERVIEWS... 45 FRESH OEM OUTSOURCING INTERVIEWS IN Q1/Q2 2009
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MHM UK/IRELAND OUTSOURCING OEMS INCREASING OUTSOURCING SOME OF THIS IS OFFSHORE
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MHM EMS UP, DOWN OR STABLE?
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MHM REGIONS OF PREFERENCE
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MHM AMSCREEN – BOLTON, UK
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MHM AMSCREEN – BOLTON, UK (CONTD)
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MHM AMSCREEN – BOLTON, UK (CONTD)
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MHM AMSCREEN – BOLTON, UK (CONTD)
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MHM AMSCREEN – BOLTON, UK (CONTD)
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MHM INTEGRATED OUTSOURCING – INDUSTRIAL, INSTRUMENT & CONTROL
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MHM MHM EMSA SERVICES CURRENT + UK/IRELAND AND WEBSITE INFO – UK/IRELAND LEADS TARGETING + CEE - ACCESS 2009 UK OEM INFO NOW WITH RE-SUBSCRIPTION CUSTOM LEADS GENERATION + INTERNET MARKETING – CAN SUBSCRIBE TO UK ONLY PROMOTION FOR - ‘MEDICALEMS’ - ‘ELECTRONICSMANUFACTURE’ RFQ GENERATOR PROJECT + PROPOSAL ON REQUEST
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