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MHM ‘RFQ GENERATOR’ AWARENESS AND LEADS GENERATION PROGRAMME.

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Presentation on theme: "MHM ‘RFQ GENERATOR’ AWARENESS AND LEADS GENERATION PROGRAMME."— Presentation transcript:

1 MHM ‘RFQ GENERATOR’ AWARENESS AND LEADS GENERATION PROGRAMME

2 MHM TOP MHM HIGH GROWTH MARKETS - PART OF THE 'NEW ECONOMY TOP MHM STABLE MARKETS + DEFENCE (& AEROSPACE?) + NATIONAL HEALTH SERVICE ORGANISATION

3 MHM - UK – ON-SHORE DWINDLES + MHM PROJECT SHOWS OUTSOURCING INCREASING FROM UK OEM ACCOUNTS... 70% OF ACCOUNTS INCREASING OR FLAT OUTSOURCING, 56% INCREASING (31% DOWN) - UK EMS – MHM TELESURVEY SHOWS DOWN 15-25% ON AVERAGE (SOME NOT DOWN) UK EMS RFQ GENERATOR PROJECT UPSHOT

4 MHM MHMS PROPOSAL WILL DETAIL HOW IT WILL ENABLE GREATER LEADS GENERATION VIA PROVISION OF: + LEADS GENERATION PROGRAMME 3/2009 OUTPUT + CAMPAIGN OUTPUT DEFINITION FOLLOWING PROPOSAL + INITIAL DEFINITION OF STRATEGY - OFFER WHAT THE OEM REQUIRES + INCREASED AWARENESS - PR TO GET BETTER KNOWN + HELPING SENSE WHAT THE OEM REQUIRES – REFINING STRATEGY + SURVEY KEY TARGETS + GENERATE SALES LEADS + GENERATE SALES/VISITS OPPORTUNITIES ‘RFQ GENERATOR’ LEADS GENERATION PROGRAMME

5 MHM UK AND IRELAND EMS OPPORTUNITIES 3/2009 OUTPUT 50 + 2009 INTERVIEWS AVAILABLE NOW – SEE BOOK + CUSTOMISED MEDICAL SECTOR ANALYSIS 04/2009 + 25+ HISTORICAL ANALYSIS

6 MHM DEFINE CAMPAIGN OUTPUT

7 MHM CAMPAIGN OUTPUT DEFINITION – AT THE OUTSET MHM’S WORK WILL DEFINE THE REQUIRED OUTPUT  IDEAL CUSTOMER PROFILE/KEY TRENDS  SALES VISITS - To which Sectors/Regions  RFQ/RFIs  AWARENESS – plan Internet Marketing campaign

8 MHM RFQ GENERATOR STEPS

9 MHM REFINE STRATEGY

10 MHM RFQ GENERATOR STEPS

11 MHM OFFER WHAT THE OEM REQUIRES – REFINE STRATETGY MHM HELPS FORM INITIAL CUSTOMER CENTRIC STRATEGY DEFINITION  MARKETS - which sectors/regions  SERVICES - from Design to Distribution  COMPETITIVE ADVANTAGE - what makes best  SYNERGY - 2+2=5  GROWTH VECTOR – direction of growth

12 MHM GROWTH ELECTRONICS MARKETS - MHM TARGETED DATABASE DEVELOPMENT FOCUS WIRELESS SENSORS - 150% (TO 2010 - LATEST SMART DUST) GLOBAL VOIP PHONES - 200+% (BY VOLUME - SKYPE ET AL)

13 MHM COMPETITIVE ADVANTAGE - ELECTRONICS MARKETING, DESIGN & MANUFACTURE

14 MHM SYNERGY  SERVICE RANGE  GEOGRAPHY/NETWORK  SYNERGY … JOINT EFFECTS … ONE OF BUSINESS’ MOST IMPORTANT CONCEPTS … 2 + 2 = 5 YIN YANG 2 + 2 = 5 LENNON & McCARTNEY

15 MHM GROWTH VECTOR COMPONENTS

16 MHM 1950’S-80’S= VERTICAL INTEGRATION= SIEMENS IBM M ATSUSHITA ERICSSON PHILIPS CORE TECHNOLOGY MARKETING DESIGN MATERIALS COMPONENTS SYSTEM ASSEMBLY - (GLOBALLY TRADED) DISTRIBUTION & REPAIR CISCO (NETWORKING) SILICON LAMINATE SHEET METAL CASINGS IC- INTEL SENSORS PSU PCBS BACKPLANES - CTS CRT/LCD 80’S ONWARD = HORIZONTAL SPECIALISATION= HUBS/REPAIR CENTRES COMMON GROWTH VECTOR POSSIBILITIES IC/PRINT ENGINE NO GLOBAL MARKET AS YET ELECTRONICS SYSTEMS SCI/FCI - PC JABIL - NETWORKING EQPMT CORE TECHNOLOGY PRODUCERS DESIGN HOUSES MARKETERS - CONTROL MARKET ACCESS MATERIALS PRODUCERS COMPONENT PRODUCERS CEM DISTRIBUTION PROVIDERS

17 MHM INCREASE AWARENESS ADD SALES LEADS - GET BETTER KNOWN (10% TO 80%+?)

18 MHM RFQ GENERATOR STEPS

19 MHM INCREASE AWARENESS – GET BETTER KNOWN WITH MHM  LIST RESEARCH - CONTACT D’BASE IN EXCEL,TOP 250/750/... LOCATIONS  DESIGN/SEND PR  HTML INTERNET NEWSLETTERNEWSLETTER  EVENTS - SPONSORED MHM TALK AT SEMINAR/EXHIBITION

20 MHM INCREASE ENQUIRY LEVEL

21 MHM CRAFTING ELECTRONIC NEWSLETTER FROM CLIENT HTML - INCLUDES HTML WEBPAGE TO WEB NEWSLETTER ADJUSTMENT AND CHANGES - INCLUDES PR CRAFTING AND ADVICE FROM BASIC MATERIAL - MHM SEND, PR CAN BE REUSED BY CLIENT PR ROUND TOP 250/500 UK/IRELAND OEM CONTACTS PLUS WIDER LIST IF REQUIRED

22 MHM + ‘ELECTRONICSMANUFACTURE’ FOR UK/IRELAND

23 MHM + ‘ELECTRONICSMANUFACTURE’ FOR UK/IRELAND

24 MHM OPTION : MHM TALKS AT CLIENT ARRANGED ‘OPEN DAY’ - INCLUDES SLIDE PRESENTATION AND TRAVEL TIME (ONLY AVAILABLE IN CONJUNCTION WITH OTHER ITEMS) - EXPENSES IN ADDITION - NEED BIG DRAW UNDER PRESENT CIRCUMSTANCES (EG LONDON)

25 MHM SENSE WHAT THE OEM REQUIRES

26 MHM RFQ GENERATOR STEPS

27 MHM SENSE WHAT THE OEM REQUIRES – REFINE STRATEGY WITH CUSTOMER FEEDBACK SURVEY  DESIGN QUESTIONNAIRE/PRIORITISE TARGETS  OEM INTERVIEWS AND WRITE-UP  50+ INTERVIEW TARGETS DRIVEN BY INTERNET MARKETING ‘CLICK THROUGHS’ AND ‘OPENS’

28 MHM GENERATE SALES

29 MHM RFQ GENERATOR STEPS

30 MHM GENERATE SALES LEADS  MHM IDENTIFY OEMS READY TO MAKE OUTSOURCING DESIGN  PROPOSITION VALIDATION/DEVELOPMENT  ANALYSIS BY KEY CHARACTERISTICS

31 MHM GENERATE SALES VISITS OPPORTUNITIES  MHM IDENTIFY OEMS OK WITH SALES VISIT  MONITOR

32 MHM REPEAT THE PROCESS

33 MHM RFQ GENERATOR STEPS

34 MHM LEVERAGE UK/IRELAND EMS DEVELOPMENT – COST EFFECTIVELY WITH MHM ££ CUMULATIVE LEADS GENERATION PROGRAMME + 3/2009 OUTPUT20002000 PROPOSAL & CAMPAIGN OUTPUT DEFINITION 02000 OFFER WHAT THE OEM REQUIRES + DEFINE STRATEGY 6502650 INCREASE AWARENESS + INTERNET PR TO GET BETTER KNOWN13504000 SENSE WHAT THE OEM REQUIRES REFINE STRATEGY + SURVEY KEY TARGETS – GET MEETINGS30007000 + GENERATE SALES LEADS + GENERATE SALES VISITS OPPORTUNITIES COSTS – PROGRAMME7000

35 MHM MHM EMSA SERVICES CURRENT + UK/IRELAND AND WEBSITE INFO – UK/IRELAND LEADS TARGETING + CEE - ACCESS 2009 UK OEM INFO NOW WITH RE-SUBSCRIPTION CUSTOM LEADS GENERATION + INTERNET MARKETING – CAN SUBSCRIBE TO UK ONLY PROMOTION FOR - ‘MEDICALEMS’ - ‘ELECTRONICSMANUFACTURE’ RFQ GENERATOR PROJECT + PROPOSAL ON REQUEST

36 MHM EMS OPPORTUNITY IN THE UK & IRELAND - 2009 UK/EUROPE COMMUNICATIONS HIGH END INDUSTRIAL, INSTRUMENT & CONTROL MEDICAL & INDUSTRIALCOMPUTINGMILITARY & AEROSPACE

37 MHM EMS OPPORTUNITY IN THE UK & IRELAND - 2009

38 MHM EMS OPPORTUNITY IN THE UK & IRELAND – 2009 (CONTD)

39 MHM INTRODUCTION, SCOPE AND METHODOLOGY + FIRST POST ‘CREDIT CRUNCH’ OEM OUTSOURCING INTERVIEWS... 45 FRESH OEM OUTSOURCING INTERVIEWS IN Q1/Q2 2009

40 MHM UK/IRELAND OUTSOURCING OEMS INCREASING OUTSOURCING SOME OF THIS IS OFFSHORE

41 MHM EMS UP, DOWN OR STABLE?

42 MHM REGIONS OF PREFERENCE

43 MHM AMSCREEN – BOLTON, UK

44 MHM AMSCREEN – BOLTON, UK (CONTD)

45 MHM AMSCREEN – BOLTON, UK (CONTD)

46 MHM AMSCREEN – BOLTON, UK (CONTD)

47 MHM AMSCREEN – BOLTON, UK (CONTD)

48 MHM INTEGRATED OUTSOURCING – INDUSTRIAL, INSTRUMENT & CONTROL

49 MHM MHM EMSA SERVICES CURRENT + UK/IRELAND AND WEBSITE INFO – UK/IRELAND LEADS TARGETING + CEE - ACCESS 2009 UK OEM INFO NOW WITH RE-SUBSCRIPTION CUSTOM LEADS GENERATION + INTERNET MARKETING – CAN SUBSCRIBE TO UK ONLY PROMOTION FOR - ‘MEDICALEMS’ - ‘ELECTRONICSMANUFACTURE’ RFQ GENERATOR PROJECT + PROPOSAL ON REQUEST


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