1. Surfing the Waves of Change : Trends Impacting Fundraising, Communications & Alumni Plenary 2 Annimac www.annimac.com.au ADAPE Australasia National Conference Charting New Waters 3 October 2004 Speaker

3. Rate of Change Rate of Change every 15 seconds = new web siteevery 15 seconds = new web site every 15 minutes = new technologyevery 15 minutes = new technology every 15 days = new product / service Amount of change in one day, Grandmother had in one year. Younger we are - faster our world moves.

6. More Change = More Options  Living longer  More generations alive  Living elsewhere  Living with leisure  Changing household structures  Rising divorce rate  Smaller households  Changing ethnic mix - Eurasian

8. More Change = More Options :  New tribalism  Living differently  Home leasing on the rise  Fast rising Incomes & wealth  Outsourcing tasks & chores  Spending differently  Living with I C & T  Rise of virtual shopping  Increasing knowledge

10. More Change = More Options  Increasing financial literacy  Electronic “guardian angels”  New entertainment & sports  Working differently  New industries & occupations  Changing spirituality  Outlawing discrimination  Changing politics - ideologies  Ecological community sensitivity. Ruthven,Ibis 2003

12. Australia’s Age Distribution, 1866-2042 Source: ABS 65+ 55-59 60-64 45-54 35-44 25-34 20-24 15-19 10-14 5-9 0-4

14. Living Longer and Living With Leisure (Ruthven,Ibis 2003) Year born Leisure Time Paid Work Unpaid Work Education Travel to Work Sleep 46% 44% 43% 32% 29% 27% 23% 38 years 50 years 74 years 120 ? years

16. 21 st Century : Three Key Drivers of change  Consumer driven economy  Knowledge driven values shift  Global trade power shift to Australasia Three Key Words Three Key Words  Passion  Responsibility  Dignity

18. Driving all Drivers of Change Driving all Drivers of Change Technology : in 2020 70 % of job types do not exist now because 80 % of technology is not invented yet

20. Generations Generations Baby Boomers b 1945 – 60 age 45 - 60 fewer females than males Generation X 1960 – 75 30 - 45 largest number in population DotComs 1975 – 90 15 – 30 first wired gen Ferals 1990 – 05 0 - 15 smallest number - ½ of GenX

22. Baby Boomers 45 - 60 The New Aged confident enjoying spoils of life high quality. No wish to change status. Life is easy. Generation X 30 - 45 Uncertain what to do with selves or ageing parents. Frustrated. Can’t advance. No clear new options. Copy Boomers or look to DotCom values. DotComs 15 - 30 Busy connecting globally. Concern for planet & self. Assume will create innovative solutions. Don’t need or care about BBs or GXs. Ferals 0 - 15 No boundaries, no limits in time, space or distance. Truly global. Virtual. Are creating own world.

24. Generational Trend Profiles Generational Trend Profiles Baby Boomers 45- 60   Downsizing their lives   Empty nesters Married or divorced   Retired or pt workers   Sense of community Set relationships   Material status Identity from job   Security conscious Health conscious   Seek new safe experiences  Defer to authority  Love and hate change

26.  Mobile Single Childless Net Dating  Multi careers SOHO  No Fixed Address Renters  I.D. Ephemeral Global Wired  Materialism assumed Varied lifestyles  Short term planners  Personal journey Me Generation  Risk takers Fast decisions  No commitment Environmental values  Defer to heroes  Expect & accept change  Mobile Single Childless Net Dating  Multi careers SOHO  No Fixed Address Renters  I.D. Ephemeral Global Wired  Materialism assumed Varied lifestyles  Short term planners  Personal journey Me Generation  Risk takers Fast decisions  No commitment Environmental values  Defer to heroes  Expect & accept change Generational Trend Profiles Generation Xers 30 - 45

28. Generational Trend Profiles Generational Trend Profiles DotComs 15 - 30  Own path No careers Temporary pairing  Group socialising Parental home  Global I.D. Net relationships  Non consumers I.D. from activity  Planetary group mission  Immediacy Wired  Multi channeled Multi actions  Temporary deference per usefulness  Need & welcome change

30. Generational Trend Profiles Ferals Generational Trend Profiles Ferals 0 - 15  No patterns Wired into global village  Momentary relationships  Global limitless relationships  Global I.D. & commitment  I.D. from Global values Non consumers  Planetary mission Future jobs unimportant  Unlimited channels  Telepathic communication  No deference Respect as momentary need  Live change Ignore barriers  No patterns Wired into global village  Momentary relationships  Global limitless relationships  Global I.D. & commitment  I.D. from Global values Non consumers  Planetary mission Future jobs unimportant  Unlimited channels  Telepathic communication  No deference Respect as momentary need  Live change Ignore barriers

32. SUMMARY Surfing the Waves of Change   Increasing rate of change   Technology drives all change   Younger exponentially faster   Huge generational differences   As global world shrinks :   gain more knowledge   more options   greater passion   responsibility with dignity.

33. Thank you www.annimac.com.au