1. Lean Launch Pad prep for Week 6 : Revenue Streams Tues 3/3 & Wed 3/4/15

2. Title of Presentation LLP Week 2 Adapted from Steve Blank’s Lean LaunchPad Course http://steveblank.com/2011/03/08/a_new_way_to_teach_entrepreneurship LLP Week 3 LLP Week 4 & LLP Week 5 LLP Week 4 & LLP Week 5 LLP Week 1 – Overview of the whole canvas LLP Week 6

3. Title of Presentation

4. Revenue Streams – Key Concepts Revenue Model = the strategy the company uses to generate cash from each Customer Segment (e.g., direct sales, licensing, subscription) Within the revenue model, how do I price the product? Pricing is a tacticRevenue Model is the Strategy Every customer segment needs a revenue model What are your hypotheses about revenue model strategy & pricing tactics? What experiments will you design/carry out to verify these hypotheses?

5. Title of Presentation Preparing for Week 2: Value Proposition  Watch Course video lesson 6: Revenue Streams https://www.udacity.com/course/viewer#!/c-ep245/l- 48730232/m-48714323  SOM pp. 180-188: Revenue & Pricing Hypothesis  SOM pp. 260 – 269: Verify Business Model  SOM pp. 438 – 456: Metrics that Matter  SOM pp. 528: Validate Financial Model Note: Steve Blank uses terms Revenue Stream and Revenue Model Strategy interchangeably.

6.  Leave campus: go talk to at least 10 potential customers (target 15) to test your revenue & pricing model. Hypothesis Testing

7. Title of Presentation Week 5: Revenue Streams Teams present their updated business model to the class: Slide 1: Title Slide. Tally # Interviews so far. Slide 2: Business Model Canvas, with changes highlighted in red. Slide 3: What were your hypotheses about Revenue Model Strategy & Pricing Tactics? Slide 4: What experiments did you run to test your Revenue Model Strategy & Pricing Tactics? Slide 5: Diagram of payment flows Slide 6: What are the metrics that matter for your business model? Slide 7: Rough 3-year income statement to show you have a real business with your revenue model, channel, acquisition costs, other significant costs (marketing, engineering, etc..) and hypothetical bottom line potential. Slide 8: What did you learn about your Revenue Model Strategy and Pricing Tactics?