1. Customer Quotes “We anticipate that the new Loss Prevention solution using BizTalk 2004 will be able to detect at least 50% more fraud cases starting from the first month resulting in increased profits for Virgin Entertainment. -- John Davis, Director Loss Prevention, Virgin Entertainment “We estimate that by implementing BizTalk Server 2004, we will save more than 80 percent of the first year’s projected costs for integration projects, and about $670,000 off the estimated costs associated with the next three years of system integration and deployment.” -- Guy Russo, Senior VP of Finance and Information Services Community America Credit Union We will now use common processes, which facilitate information sharing and communication between our designers, project coordinators, estimators, as well as manufacturing and assembly personnel, despite the fact that they use multiple applications” -- Jim Einstein, President of Alliance Division, Rock-Tenn PPG Industries

2. The Smart, Connected Enterprise Eron Kelly Lead Product Manager E-Business Servers Microsoft Corporation

3. Today’s Challenges Disconnected islands of data Multiple applications and devices Connecting people to processes Inefficient collaboration Growing maintenance costs Constant change

5. Process Islands Process Islands Connected Processes Connected Processes Manual Smart Processes Smart Processes InformativeReal-TimeInteractiveFlexible

6. Building Blocks of Smart Processes Point to Point Connectivity EAI, B2B, Host, Adapters Business Process Orchestration System, People, Process Business Activity Monitoring Management Monitoring Business Process Definition Process Definition

7. BizTalk Server 2004 The Smart, Connected Enterprise EAI Information Worker ERPCRM Database B2B Customer Supplier Shipping Financial Business Process Management

8. Key Investments Scaleable Business Process Engine Both long-running and atomic transactions Scale up and scale out orchestration Improved performance Support for large messages Unified Developer Experience Tools hosted in Visual Studio.NET Built on standards; deep support for Web Services Shorter learning curve Increased Value to Business Users Simplified integration with Office tools and services Real-Time process monitoring with BAM Rules-based decisions via the Business Rules Engine

9. Virgin Megastores BizTalk Server 2004

10. Industry Business Problem Where Inventory Shrinkage Happens? Source of Inventory Shrinkage % of Loss$ Lost Employee Theft48.5%$15.1 billion Shoplifting31.7%$9.7 billion Administrative Error15.3%$4.8 billion Vendor Fraud5.4%$1.7 billion Total Inventory Shrinkage$31.3 billion Source: National Retail Security Survey, November 2002 (based on 2001 retail sales and inventory shrinkage)

11. Business Problem Shrinkage at all retail outlets Only 15% - 20% of employee thefts were detected Loss prevention managers at each store Disparate information across applications Delayed POS information from outsourced vendor (10-15 days) Manual loss prevention analysis Corporate loss prevention activities focused on detecting fraud and less on recovery

12. Solution Deliver real-time business information on retail system activities Monitors 23 stores in real-time at POS Scales as transactions peak Alerts Loss Prevention agents

13. Virgin Megastore

14. Results Fraud detection improved by 50% in first month Real-time business insight Infrastructure provides platform for additional analysis “We anticipate that the new Loss Prevention solution using BizTalk 2004 will be able to detect at least 50% more fraud cases starting from the first month resulting in increased profits for Virgin Entertainment.” - John Davis, Director Loss Prevention, Virgin Entertainment “We anticipate that the new Loss Prevention solution using BizTalk 2004 will be able to detect at least 50% more fraud cases starting from the first month resulting in increased profits for Virgin Entertainment.” - John Davis, Director Loss Prevention, Virgin Entertainment

15. Unified Developer Experience Leverage existing skills Harness the.NET framework Build with standards

16. InfoPath Integration Route InfoPath documents through the enterprise Input data from InfoPath documents into enterprise systems BizTalk/InfoPath integration through XML Web services

17. Improving Collaboration Between Business Analysts and Developers Developer ties processes in with systems and other processes Business analyst builds the specific business process collaborative bidirectional

18. Business Rules / Policy Rules can be updated real-time, without re-building application Rules are abstracted from process and user code Business rules provide increased flexibility Can be used from the simple, to very complex

19. Business Activity Monitoring (BAM) Ask real-time questions How many units are waiting to be shipped? What is the total value of my finished goods inventory right now? Ask aggregation questions How much does it cost to produce one unit? What is the average throughput time for special orders? Use data from documents or the process itself Complements existing SQL BI solutions

20. Partners – Key to our Success Complement End to End Solution Vertical solutions Application adapters Complimentary applications Custom integration 3 rd Party Certification ProgramsCourses Online Training Regional Sales Events

21. BizTalk Server 2004 Michael Woods Senior Product Manager E-Business Servers Group

22. Why BizTalk Server 2004? The Right Tool For The Right User Accelerate Solution Development Greater Flexibility Extensive Partner Ecosystem Complete Solution Industry Leading Install Base

23. Next Steps Download Dev Edition Today on MSDN Universal Select and Open Licensing Kits on April 1 Evaluation Edition download to www.microsoft.com/biztalk www.microsoft.com/biztalk

24. © 2004 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.