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Published byPriscilla Marsh Modified over 9 years ago
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Project Overview
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Implementing The Business Case for Breastfeeding in Your Community Sponsored by: U.S. Department of Health and Human Services (HHS) Health Resources and Services Administration Maternal and Child Health Bureau With additional support from: HHS Office on Women’s Health
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Project Goals Increase breastfeeding exclusivity and duration rates among employed breastfeeding women Increase worksite lactation support for breastfeeding women Equip lactation consultants, breastfeeding advocates, and Healthy Start programs for conducting effective outreach with employers Increase collaboration between State Breastfeeding Coalitions and community Healthy Start programs [www.healthystartassoc.org]
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Train the Trainer Program Training manual with PowerPoint presentation Speaker Notes and Handouts CD-ROM Training focus: Communicating effectively with businesses Ways to improve support Strategy planning
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Sneak Preview: Section 1 Topics Health implications of breastfeeding Rationale for supporting employed mothers Project overview Resource The Business Case for Breastfeeding
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Getting to Know You
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Profits and People Nearly 60% of women are in the work force; of these, 62% are of childbearing age Women comprise nearly half of the U.S. labor force Women with children are the fastest growing segment of the work force Over 70% of women with children are in the work force
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Women in the Work Force
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U.S. Breastfeeding Rates Source: Centers for Disease Control and Prevention
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Why We Care Breastfeeding initiation is high, but duration and exclusivity rates rapidly decline Family-friendly policies assist in providing the support women need to meet their breastfeeding goals Photo credit: Mutual of Omaha
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Health Implications for Babies NOT breastfeeding increases risk of: Obesity Ear infections Respiratory infections Gastrointestinal infections Skin conditions Type 1 and Type 2 diabetes Leukemia Sudden Infant Death Syndrome (AHRQ 2007)
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Increased Risks for Babies of Employed Mothers Infants in child care centers are at 69% increased risk of hospitalization for respiratory infection (Kamper 2006) Being in a child care setting doubles odds of needing antibiotics by age 1.5-5 years (Dubois 2005) Exclusive breastfeeding at least 4 months had protective effect for 2.5 years Among infants of employed mothers who were never sick during the first year, 86% were breastfed (Cohen 1994)
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Health Implications for Employed Mothers Mothers who breastfeed are at lower risk of: Premenopausal breast cancer Ovarian cancer Type 2 diabetes (AHRQ 2007) Breastfeeding mothers: Recover from pregnancy faster Enjoy a delayed menses Healthier employees are more productive
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Impact of Employment on Breastfeeding Full-time employment shortens breastfeeding duration (Fein and Roe 1998) Most women wean before end of first month back at work (Cardenas 2005) Full-time employment an economic necessity for many (Galtry 1997)
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Direct Breastfeeding vs. Pumping at Work Women who breastfeed baby at work breastfeed longer durations than mothers who only express milk at work (Fein 2008). Women who do not breastfeed or express milk do not breastfeed as long. Women in supportive worksite environments breastfeed as long as mothers who exclusively breastfeed at the breast ( Whaley 2002; Ortiz 2004)
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Concerns of Special Population Groups Concerns of African American mothers Lower breastfeeding rates More likely to work full-time and return to work sooner (Caulfield 1998, Galtry 1997) African American and Hispanic mothers tend to experience a higher rate of poverty and are more likely to be employed in low-wage job settings (Beers 2001) Welfare Reform Act of 1996 has led to earlier return to work and significant issues maintaining lactation (Haider 2003)
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Support in the Workplace Maternity leave Flexible return to work options Onsite child care Private areas to breastfeed or express milk Managerial support
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The Business Case for Breastfeeding Funded by U.S. Department of Health and Human Services, Health Resources and Services Administration’s Maternal and Child Health Bureau Research and Strategy Formation Worksite lactation resource kit National training and technical assistance initiative for State Breastfeeding Coalitions and communities with Healthy Start programs
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The Business Case for Breastfeeding Targets varied groups who impact employed mothers Packaged in 5 individual file folders Cover “box” designed for versatile storage Select individual pieces for the audience groups targeted Full kits and additional pieces are available from MCHB at: www.ask.hrsa.gov www.ask.hrsa.gov 1-888-275-4772 (ASK HRSA)
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“The Business Case for Breastfeeding” Folder #1 Target: Employers Key content: Bottom line benefits to supporting breastfeeding employees Quick overview of components of a lactation support program
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“Easy Steps to Supporting Breastfeeding Employees” Folder #2 Target: Human Resource Managers Key content: Lactation support program options Strategies for implementing Gaining buy-in Promoting the program
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“Tool Kit” Folder #3 Target: Human Resource Managers Key Content: CD-ROM with reproducible templates Worksite policy Assessment and feedback forms Promotional items Resource Guide Employer Snapshots
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“Employees’ Guide to Working and Breastfeeding” Folder #4 Target: Pregnant and Breastfeeding Employees Key content : Tips for combining breastfeeding and employment Ways to talk with supervisor and colleagues about breastfeeding needs
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“Outreach Marketing Guide” Folder #5 Target: Outreach Workers Key content: Strategies for conducting effective outreach with businesses Strategies for supporting working mothers “Outreach Marketing Resources” CD-ROM PowerPoint presentation Templates for outreach letters Sample legislative language Lesson plans
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Project Expectations Develop a plan for utilizing The Business Case for Breastfeeding to conduct outreach with businesses in your community Identify appropriate businesses to target for outreach, and partners who can help Conduct outreach with targeted employers Train others in your community who can assist you with this outreach effort
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Technical Assistance Ongoing technical assistance via telephone, email and teleconferences for 1 year Toll-free hotline: 1-866-435-4808 Web site: www.hcdi.com/hrsa/worksitelactationsupport/index.html www.hcdi.com/hrsa/worksitelactationsupport/index.html
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