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Published byAnastasia Horn Modified over 9 years ago
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Executive Summary Well-established brew pub with unique, handcrafted beers Highly qualified board of directors Motivated shareholders, focusing on customer service and quality Target market is young males (20-35) who love sports and quality beer Debt investment will earn 20% return
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Invest in Entertainment, Invest in Brewsters
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About Brewsters Established in 1989 by the Lanigan family in Regina, Saskatchewan. “Brew Pub” - small-scale brewery committed to brewing high quality handcrafted beer on premise within a licensed pub and restaurant. Canada’s largest 11 locations: Regina, Edmonton & Calgary Widest selection and highest production volume of all brew pubs in Canada New specialty Saskatoon Berry Ale in our Saskatoon location
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Prime Objective … to provide a genuine alternative for beer lovers who want to sample different styles of beer from around the world while enjoying our extensive menu designed to compliment our handcrafted beers.
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Operations Board of Directors: –4 shareholders Diverse backgrounds, strong financial skills –1 Member of Lanigan family Ensures consistency with Brewsters vision
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BREWSTERS ORIGINAL JOE’S MAGUIRE’S SPECKLEBELLY’S SASKATOON, SASKATCHEWAN
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Human Resources MPAcc grads and qualified CAs 4 shareholders = 4 managers Kristi – Kitchen Management –Trained chef Chelsea – Financial Management –Formerly lead accountant for Brewsters Nikki – Pub Management –Experienced pub manager with double major in Accounting and Marketing Rita – Brew Master –Secret recipe and signature product: Saskatoon Berry Ale
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Marketing Target Market – Young males – Sports fanatics Product Strategy – Wide selection of draft beer & food – Saskatoon Berry Ale & Sampler Trays – Entertainment
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Marketing Advertising & Promotion – Facebook – Radio – Brewsters website – Various sports promotions & daily specials.
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Financial Sales estimates are key in generating returns Based on averages from Edmonton & Regina Industry average COGS @ 40% Base case generates 13.5% ROE –Debt is secure; room for variances
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Investment Total startup financing: $2,700,000 –SH: 4 x $250,0001,000,000 –Mortgage 1,000,000 –Debt 700,000 Pre-approved mortgage at 8% secured by land & building with value of $2,400,000 Debt investment: 20%, 5 years –Land, building, personal guarantees
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Invest in Entertainment, Invest in Brewsters
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