2. May 8, 20012 USB Compliance and Logo Program Doug Gemmill USB-IF Compliance Committee Chairman Doug Gemmill USB-IF Compliance Committee Chairman

3. May 8, 20013 Agenda w Compliance Program w Revised Testing Guidelines w Integrator’s List versus Product Search List w Compliance Review Board w Logo Program

4. May 8, 20014 Compliance Testing w Low Speed & Full Speed products – USB-IF sponsored compliance workshops (“Plugfests”) – Certified independent test labs w High Speed products – USB-IF sponsored compliance workshops – Intel Peripheral Integration Lab is the High Speed test lab for now u Will not be available in other test labs until mid-to-late 2001

5. May 8, 20015 Why Do Compliance Testing w Significant number of devices tested at Compliance Workshops fail – Third party device drivers – Power supply/consumption – Signal integrity w Cables are of varying quality today – 7 out of 20 cables failed compliance testing – 2 out of 11 failed Gigatest compliance testing

6. May 8, 20016 Test Procedure Doc w The document has been written – Describes test procedure for both plugfests & labs u Lists procedure for all types of products: devices, hubs, and systems – Consistent testing procedures, no matter where you test w Always check the USB-IF website for latest information w URL: www.USB.org/developers/complian.html

7. May 8, 20017 New Electricals Test w Backvoltage test w Checks that D+ and D- are not being driven when VBUS is not being driven w Has been a “FYI” test for the past two plugfests w One lab reports > 50% failure of this test w Thanks to Cypress Semiconductor for the test jigs! w This will be a required test soon – be sure your design is correct!

8. May 8, 20018 Test Procedure w Hosts – Systems – Motherboards – Add-in Cards – Silicon – Cores w Hubs – Silicon w Devices – Silicon Host Hub Device

9. May 8, 20019 Integrators List w Confidential list of products that pass USB-IF compliance program on the USB-IF website. – Two lists: low/full speed and high speed – Pass compliance testing, demonstrated interoperability & submitted a checklist w New additions made for vendors by USB-IF, based upon test results w List is viewable by licensees only – password controlled

10. May 8, 200110 Product Search List w Public list of products that pass USB-IF compliance program - a single point source w High visibility for products on this list – Public may use it in purchasing and bundling decisions – List URL: www.USB.org/app/search/products – USB-IF uses this list for all demo and press activities – Shipping products listed in monthly retail newsletter Members are responsible for maintenance of the product search list!

11. May 8, 200111 Cables w Devices must test and ship with cable assemblies listed on Integrator’s List w Check the web for list of certified cable and connector test labs w USB-IF will make spot checks in the marketplace to ensure compliance

12. May 8, 200112 USB-IF Certified Test Labs w Many benefits for vendors to use test houses – Testing available anytime, more convenient (especially for non-U.S. vendors); can line up better with product rollouts – One-stop shopping for debug and other related testing services – Companies with secret products can keep them out of public view

13. May 8, 200113 USB-IF Certified Test Labs w For Low and Full-speed Devices, Hubs, Hosts: – PMTC, NSTL, MCCI, NTS/XXCAL w For Connectors, Receptacles, and Cable Assemblies: – NTS, Contech, ETC w For Hi-speed products: – Intel Peripheral Integration Lab (more details to follow)

14. May 8, 200114 Compliance Review Board w One representative from each of the core companies: – This group shall has the final say regarding all compliance-related issues – Answers the question: “Is the problem presented causing a degradation in user experience?” u e.g.: Quality of product vs. suspend mode drawing too much current w Email alias: CRB@USB.org w Active NOW!

15. May 8, 200115 Incentive Strategy w Two incentives with USB 2.0: – Adopter Agreement provides license for compliant products only u “The USB 2.0 Adopters Agreement allows a signing company to participate in a reciprocal, royalty-free licensing arrangement for compliant products. Please review the agreement terms for specific details.”. – New, more enforceable logo and logo license u Logo will be issued to products passing compliance program u Create incentive for vendors to use logo with a Marketing program to build equity in new logo

16. May 8, 200116 Why Develop Stronger Testing Program w Non-compliant cables may not cause user failures today, but will likely cause them on USB 2.0 – Spec “headroom” goes away with USB 2.0 higher speeds w Higher speed creates greater challenges for designers w The promise of “Easy PCs” and USB ease-of-use will be in full swing – The “Easy PC” paradigm puts new demands on systems and peripherals – Expectation level for USB will be very high - cannot afford any glitches in transition to USB 2.0 w There will be more products from more vendors – i.e., storage products will migrate to USB

17. May 8, 200117 New Compliance Program Model Testing available to vendors anytime through certified independent test houses Testing Availability Needed to Implement Incentive Program Vendor Incentive Needed for Feasible Test House Business Model Logo license provides incentive for vendors to perform and pass compliance testing Both Testing and Incentive Are Dependent Upon Each Other for Success

18. May 8, 200118 Using the New Logo w Company must sign royalty-free license to gain access to logo artwork – One license per company w Individual products must pass compliance testing to use new logo for that product w New logo usage should start as soon as possible – All HS products should use new logo – FS/LS products should start converting now w USB-IF marketing program has already begun – Purpose: raise awareness of new logo

19. May 8, 200119 Logo Usage Guidelines w Logo usage guidelines are attachment to logo license – Defines min size, colors, do’s and don’ts, etc w Logo can be applied to packaging, collaterals, etc – Product cannot ship with new logo until it has passed testing w Logo may be used in collateral in conjunction with USB product – T-shirts, trinkets, etc

20. May 8, 200120 Give YOUR Product a Chance to Excel in the Market w Read the spec, design your products compliant w Make sure your products are spec compliant – In house testing – Independent test lab – Test your product in USB -IF compliance workshop w Take advantage of the FREE marketing provided for USB-IF compliant products – Use the logo correctly – Get included in USB-IF Product Search Page!