Download presentation
Presentation is loading. Please wait.
Published byRoger Berry Modified over 9 years ago
2
MARKET UPDATE
3
eBOUND Ebook Sales
4
U.S. Retailer Market share Amazon 60% Barnes & Noble 25% Apple 10-15% Sony, Kobo etc. the rest The top 3 are likely to remain the dominant players in the U.S. market Source CNET April 18 2012
5
Market Share
6
Device Penetration in the U.S. 1 in 4 Americans as of January 2012 now own either a tablet or e-reader Source : Credit Donlkey
9
Source: BISG's "Consumer Attitudes Toward E-Book Reading" How are consumers reading ebooks?
11
What genres are popular for ebooks? Source: BISG's "Consumer Attitudes Toward E-Book Reading"
13
Almost 50% of ereading consumers said they would wait up to three months to read a new ebook from a favourite author, rather than reading the same book immediately in print. Source: BISG's "Consumer Attitudes Toward E-Book Reading"
15
Average price of a Kindle best-seller over the past year. (Source: e-Book Market View) Ebook Pricing
16
Source : Credit Donlkey Kindle Top 100
17
Ebook Pricing
19
Amazon Top 100 January 2012 $8.75 average price for publisher sold ebooks $1.78 average price for self published ebooks Source : Credit Donlkey
20
DISTRIBUTION CHANNELS
21
Retailers Kobo Amazon Barnes & Noble Apple Sony 57 more
23
OBPO Kobo Promotion
24
Emails to over 750,000 Kobo subscribers Excellent Open and click-through rates 2700 ebooks sold
25
Kobo Promotion, The Sequel 2 Weeks, targeted to teens/tweens Landing Page Lists Stand-alone email Call-out messaging before and after launch Social Media outreach
28
Kobo – What’s next? price promotions merchandising stories mainstay categories new releases boutique
29
Libraries and Schools Overdrive Follet K-12 Baker and Taylor CULC / eBOUND working group Academic Libraries
32
Who’s Next? Amazon Direct Sony EU EBSCO MyiLibrary VitalSource Follet Higher Ed Login Canada Google Library Ideas (Freading) Print on Demand
33
Direct-to Consumer Anobii Bookish 49 th Shelf You
34
M ARKE TING and DISCOVERABILITY
37
The eBOUND Marketing Newsletter [Insert Screen Shot]
38
The eBOUND Marketing Newsletter Promotional opportunities eBOUND Catalogues reduced ad rates calls for titles analytics and case studies shared experiences and special guests news and cues from around the web much, much more
39
eBook Catalogues Retailers Wholesalers Librarians Buying Consortia Educators Journalists Canadian Bookshelf
42
What’s Next? More Retail and co-op promotions Direct-to-Consumer Social Reading portals Social Media tools Expanded monthly reports to retail Insert your idea here
43
Questions?
Similar presentations
© 2024 SlidePlayer.com. Inc.
All rights reserved.