1. Towards a renewed UNESCO Website BPI/WEB – Juin 2003

2. Implementation of the new Communication Strategy Improving UNESCO’s visibility Improving UNESCO’s visibility Nurturing public debate Nurturing public debate Linking communication to Programme Linking communication to Programme Integrating Web with communication and public information Integrating Web with communication and public information

3. UNESCO Web First Generation « 1.000 flowers » emerged « 1.000 flowers » emerged 70 sub-sites created in static mode 70 sub-sites created in static mode More than 100.000 pages online + databases More than 100.000 pages online + databases High level of creativity High level of creativity Scattered images - mosaic Scattered images - mosaic Unevenly updated Unevenly updated 2002 : 1,5 millions visitors per month 2002 : 1,5 millions visitors per month

4. Challenges for the 2nd Generation Coordinated Content Coordinated Content Improved Coherence Improved Coherence Effective Dynamic Web Effective Dynamic Web Increased Multilingualism Increased Multilingualism Transform Website into a Portal Transform Website into a Portal

5. Four main lines of action for Renewal Process Thematic approach Thematic approach Resources available by themes/topics Resources available by themes/topics Graphic and ergonomic coherence Graphic and ergonomic coherence Development of interactive Web services Development of interactive Web services

6. General Info EducationSciencesSoc. Hum. Sc. CultureCom. Info. Cross cut. Themes News Events Documentary resources Joining Strategies Evaluations Community Networks e-services Statistics (UIS) Legal instruments Information Architecture

7. UNESCO Portal Thematic approach Thematic approach Geographic approach Geographic approach Community approach Community approach Institutional approach Institutional approach Services Services Participation Participation

8. Graphic User Interface (principles) Graphic User Interface (principles) ThemesResources Identification Banner Contents

9. A “family look”

11. Working Tools UNESCO chose a modular architecture with different technological bricks to be assembled UNESCO chose a modular architecture with different technological bricks to be assembled For Web Content Management : «Simplify» For Web Content Management : «Simplify» –Easy to use –Good management of multilingualism –Web based access for Management and publication –Administration of access rights and permissions –Content Manag.+ Workflow + Collaborative work

12. Page built with Simplify (Example of) Ergonomy

13. Production Process Sample Login and password are provided by Chief Editor (by Sector) 1)Identification to be in production mode

14. Add 2) Click on « Add content » and select the type of content to add

15. Enter Content 3) Fill in the form (information)

16. Translate & Cross-reference 4) Edit other linguistic version / Cross-reference in other topics / Finish

17. Visualize 5) It’s published !

18. Basic Recommendations while (re)building a website Concentrate on structure and content (quality of information, web writing, images, translations) Concentrate on structure and content (quality of information, web writing, images, translations) Enter data in Simplify uniformly Enter data in Simplify uniformly Do not panic if the visualization does not correspond to the objective Do not panic if the visualization does not correspond to the objective Discuss « templates » (final visualization) with Sector Web Admin Discuss « templates » (final visualization) with Sector Web Admin

19. Online Assistance http://portal.unesco.org/webhelp http://portal.unesco.org/webhelp http://portal.unesco.org/webhelp –Login : help –Password : help

20. Responsibilities Director General : responsible for content Director General : responsible for content By delegation of authority, ADG, Directors and Sector Web teams : responsible for their sections By delegation of authority, ADG, Directors and Sector Web teams : responsible for their sections –BPI/Web : global coordination, management of general information, Quality control –DIT : adequate Hardware & Software Tools for permanent and good quality services

21. Implementation process 1. Contact your Sector Web Team (Central services : BPI/WEB - Field Offices : BFC) 2. Identify a project manager (building & maintenance) 3. Work out structure and content (multilingual) 4. Get trained to use Simplify 5. Enter content 6. Discuss “templates” with your Web Admin 7. Maintain, keep it lively and develop services

22. Advice from the guru of Web page usability “The starting point for any Web project should be a task analysis of the information and features that users need. The second step is to construct an information architecture for this content. Only after you know the content and structure should you design navigation and pages.” [1] [1] Jakob Nielsen's Alertbox, June 2, 2003: http://www.useit.com/alertbox/20030602.html