1. John Vanston Chairman Conference Chair, MiniTrends 2014: Insight, Innovation & Strategy Author, MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends (512) 258-8898 www.minitrends.com ● www.tfi.com ● jvanston@tfi.com Copyright © 2014, John Vanston/Carrie Vanston, Technology Futures, Inc. MiniTrends and Macro-Change: Turbo-Charging Your Future Master Session for Thursday, July 10, 2014 Orlando, Florida

2. MEGATRENDS John Naisbitt 1982  Industrial Society → Information Society  Forced Technology → High Tech/High Touch  National Economy → Word Economy  Short Term → Long Term  Centralization → Decentralization  Institutional Help → Self Help  Representative Democracy → Participatory Democracy  Hierarchies → Networking  North → South  Either/Or → Multiple Options 2

3. Megatrends Current  Convergence of Computer and Communication Technologies  Movement from a Physics Age to the Biotechnology Age  Increasing Awareness of Climate Change  Government Involvement in the Financial Arena  Explosion of Social Media Involvement  Growing Difficulty with Sovereign Debt  Aging of Populations in Earth’s Most Prosperous Nations  Long Term Energy Shortage  Rise in China’s Economic Power 3

4. 4 Megatrends are certainly important  However, it is hard to exploit them successfully because: They are well known They are too general to provide specific guidance  Buried within Megatrends are MiniTrends

5. MiniTrends… …are emerging trends that are of a scope and importance to represent attractive business opportunities to individuals and organizations that are:  Alert enough to recognize them  Perceptive enough to appreciate them  Clever enough to take advantage of them 5

6. MiniTrends Offer Real Opportunities to YOU and Other Individuals! Characteristics of a Great MiniTrend:  Far enough along to make projections  Promises to be significant in 2-5 years  Not yet appreciated widely  Value-driven purpose drives passion 6

7. Energy Needs (Megatrend) Energy Needs Renewable Energy (Still a Megatrend) Energy Needs Renewable Energy (Still a Megatrend) Wind Power Energy Needs Renewable Energy Wind Power Wind Generator Controls This is a Minitrend 7

8. MiniTrends Assist:  Entrepreneurs to identify, assess, and exploit attractive new business opportunities  Decision Makers in small and mid-size businesses to gain advantage by recognizing and utilizing emerging trends  Innovative Thinkers in larger businesses to distinguish themselves by their special insights and perceptiveness  Investors to uncover attractive new investment opportunities  Job Seekers to define employment opportunities 8

9. I. Attractiveness to Business Community II. Attractiveness to You 9

10. Business Community  Excites Enthusiasm  Opens up opportunities  Special Differentiating Factors 10

11. Factors to Be Considered  The exact nature of the Minitrend  The special attractiveness of the Minitrend to customers  The size and nature of the potential markets  Where the Minitrend is in the emergence process  Potential implications of exogenous factors 11

12. Size and Nature of Potential Market  Define markets MiniTrend can serve  Consider future markets  Consider ancillary markets  Consider social implications 12

13. Where in Development Process? 13

14. Determine where in MiniTrend is in the Emergence Process Fisher-Pry Substitution Model 14

15. Personal Attractiveness  Clarify personal interests  Consider your personal situation 15

16. The MiniTrend Concept allows both you and your colleagues to demonstrate and utilize your imagination, your intelligence, your perceptiveness, your desire to make the world a better place, and YOUR PASSION 16

17. It’s also a lot of fun! These and other non-sourced photos: Clipart.com (A division of Vital Imagery Ltd.) or TFI 17

18. John Vanston Chairman Conference Chair, MiniTrends 2014: Insight, Innovation & Strategy Author, MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends (512) 258-8898 www.minitrends.com ● www.tfi.com ● jvanston@tfi.com Copyright © 2014, John Vanston/Carrie Vanston, Technology Futures, Inc. MiniTrends and Macro-Change: Turbo-Charging Your Future Master Session for Thursday, July 10, 2014 Orlando, Florida