2.  Introduction ○ Mission Mission ○ Vision Vision  Market Description Market Description  Remarkable Difference Remarkable Difference  Core Message Core Message  Core Strategy Core Strategy  Core Branding Elements Core Branding Elements

3. Mission

4. Vision

6. Market Description

7. Remarkable Difference

9. Core Message

10. Core Strategy The positioning goal for the business is to be seen as a health partner of every citizen which we offer free consultation twice a month in which other pharmacies doesn’t have. The results which the company hopes to see from this marketing include: ○ Constant ability to offer low costs medicines ○ Ability to compete with other established pharmacy with our area of operation.

11. Core Branding Elements