1. Kristin Huotari State Bar of Wisconsin

2. Members Shared Their Problems:  New graduates can’t land firm jobs  Experienced attorneys want more autonomy  Both lack adequate training on business principles

3.  How to define the competitive advantage  How to find and market to clients  How to run the office efficiently and within regulatory rules

5.  BSL 201: Business Plans for Lawyers  BSL 301: Business Principles for a Successful Law Firm  BSL Roundtables  Specially Branded Programs at Wisconsin Solo and Small Firm Conference

6. BSL programs incorporate:  Just-in-time learning  Networking  Impromptu learning  Continued conversation outside of classroom  Practical materials  Networking lunches and reception

7. Participation from:  Member Services  Practice 411  Professional Development Department

8.  Distinct logo  Direct mail brochures, emails  Dedicated microsite

9.  Reduced price for new lawyers (within three years of admission)  Reduced price for legal professionals who are members of Wisconsin Association of Legal Administrators

10.  Turnkey: product ready for licensed distribution  Website content accessible only to attendees via subscription  LinkedIn community