1. International Code of Marketing of Breast-milk Substitutes After completing this session participants will be able to: explain how manufacturers promote formula milks summarize the main points of the International Code of Marketing of Breast-milk Substitutes describe how the International Code of Marketing of Breast-milk Substitutes helps to protect breastfeeding explain the difficulties with donations of formula milk 26/1

2. The International Code 1981 World Health Assembly adopted The Code, which aims to regulate promotion and sale of formula The Code is a code of marketing The Code covers all breast-milk substitutes – including infant formula, other milks or foods, including water and teas and cereal foods which are marketed for infants under 6 months, and teats and bottles 26/2

3. Donated supplies “ Where donated supplies of infant formula … are distributed … the institution or organization should take steps to ensure the supplies can be continued as long as the infants concerned need them ” 26/3