1. Volkswagen
Teddie Stirling
Wen Yao – Sally
Yueyuan Zhu - June

2. History Founded in 1938 Germany’s Wolfsburg Porsche Hitler
first "Beetle" car

3. Original Design Concept 21,529,464 Produced
According to Wikipedia this is the very first T1(Beetle) Ever Produced
Original Design Concept
21,529,464 Produced
Last Produced in 2003 in Mexico
Oil/Air Filtration
System Horsepower Taxation
America and the 2nd Car Philosophy
1985 enter the Chinese market
VW Beetles Engine.

4. Global Expansion Analysis
Vehicles Manufactured in 7 Countries
Sold in 40 Different Countries
1949 Came to America in the Form of two T1’s or
Beetles
Recent Decline in Sales lost to Asian Car Makers

5. Global Expansion Analysis
One of the First to introduce Alternative Fuel to
Mexico
“Volkswagenism” and the “hippie” cult status
Volkswagen Motorsports
<VW Bible
VW Motor-Sports>

6. Global Expansion Analysis
In China Volkswagen Cars Hold the Top Two in Sales
Jetta
Santana
Problems in China
To much attention to research and development
not enough on cost control.

7. Global Expansion Analysis
Volkswagen in Mexico
Pueblo Factory
Problems in Mexico
Union Strikes
2007 Natural Gas Pipeline Bombings
Volkswagen’s “Green” Taxi
VW Pueblo Factory

8. S.W.O.T Strength R&D, engineering capacity sales and service network
hide financial results through German accounting principles
high brand value
Appear in Movies

9. S.W.O.T
Weakness
Overall quality still trails other dominant auto-mobile companies.
Bad publicity due to the sue from GM
Bad image of its management department
Bribery Scandals

10. S.W.O.T Opportunities New models
Increasing demand for hybrid electric vehicles
Booming car sales in China
Good financial markets

11. S.W.O.T Threats Raw material prices Economic slowdown in Europe
the US End of life vehicle directive
Intense competition
the risk of brand dilution

12. Industrial analysis The key to compete--- achieve economic scales
Political---law and government regulation
Economic
Technology----internet
Social and cultural
Intensify of rivalry----closely balanced

13. Competitor Analysis The Top Three Competitors to Volkswagen Ford
Ford, GM, and Toyota
Ford
Ford Focus SEL vs. Volkswagen Jetta S GM
Pontiac G6 vs. Volkswagen Jetta S
Toyota
Toyota Corolla Sedan vs. Volkswagen Jetta S
GM and Ford Video

14. Competitor Analysis - Ford
Entertained the Idea of Buying out Volkswagen
Attempts at Globalization Were Not Well Received
Ford Motor Company Brand Names
Ford, Lincoln, Mercury, Mazda, and Volvo
Ford Escape Hybrid
Ford Focus- Big Home and Global Hit

15. Focus vs. Jetta 35 MPG Highway Rating 29 MPG Highway Rating
Satellite Radio for the first 6 months
$ 17,970
29 MPG Highway Rating
$ 17,340

16. Competitor Analysis- GM
Largest Global Automaker
GM Brand Names
Buick, Cadillac, Chevrolet, GMC, Daewoo, Pontiac, Saturn, Hummer, and Saab
Vauxhall, Opel, and Holden are not available in the US
General Motors Lawsuit Against Volkswagen
$100 Million Settlement, $1 Billion in Parts
“Live Green, Go Yellow”
Saturn Vue Hybrid

17. Pontiac G6 vs. Jetta Only Available as and Automatic
Wider Wheel Base
$20,290
Standard 5 Speed Manual Transmission
$ 17,340

18. Competitor Analysis- Toyota
First Available in the US in 1957
Corona and the Corolla were the First big Hits in America
Owns Lexus
2008 Toyota Prius named the Most Fuel Efficient Car by the US E.P.A

19. Corolla vs. Jetta 26 MPG Highway Rating Larger Engine
Standard Corolla doesn’t have power windows and locks
$15,970
Larger Engine
Standard Navigational System
$17,340

20. Recommendations Short Term “Go Green” Explore China
Treat Loyal Customers
Long Term
Research New Materials
Expand the Line of Hybrids

21. Conclusion Volkswagen Has Made Many Changes and Upgrades
Numerous $$$ Has been Spent on Research and Development of Hybrids
Volkswagen Has Many Loyal Fans