1. Residential Green Building Guidelines Karen Kho Alameda County Waste Management Authority

2. Alameda County Guidelines Developed to provide guidance on how to build green Target audiences: – Municipalities – Building professionals – General public

3. Residential Guidelines 2001 2000 2004

4. Content of Guidelines Describe green building practices Explain consumer benefits Provide data for appropriate material applications Demystify ways to build green Identify proven green building methodologies Sales tools for building and remodeling green

5. New Home Construction Guidelines Developed in collaboration with local builders (Pulte, Centex, Ponderosa, Greenbriar, Toll Brothers), design community and building officials Residential Green Points Rating System has been used by builders since 2000 (Pleasanton – over 500 homes)

6. Home Remodeling Guidelines Developed in collaboration with local builders and remodeling industry Over 150 Certified Green Building Professionals – NARI (National Association of the Remodeling Industry) Green Remodelers Guild

7. Multifamily Guidelines Developed in collaboration with architects, project managers, contractors, non-profit housing developers and city housing staff Rating tool to evaluate green projects in pilot phase

8. Regional Coordination Other jurisdictions in Northern California have reprinted guidelines Build It Green Public Agency Council – 50+ Cities in Northern California – Began working on revisions to guidelines to create “regional guidelines”

9. Statewide Guidelines Voluntary residential guidelines for California Based on Alameda County New Home Construction Guidelines Provides the “big tent” for all green building programs from NAHB to USGBC

10. Revision to New Home Guidelines Technical corrections Broader geographic application Title-24 changes Incorporate California Green Builder Program, forthcoming NAHB guidelines and LEED-Homes guidelines

11. Development Timeline Stakeholder meetings Expert review 4 th quarter 2004 Incorporate NAHB guidelines and LEED-Homes draft Consolidate programs into common point system 1 st quarter 2005 Final draft guidelines Additional stakeholder meetings 2 nd quarter 2005 Statewide guidelines completedSummer 2005

12. California Green Points Sample ProgramsPoint Total LEED-Homes100+ ACWMA suggested minimum50 CBIA Green Builder Program25 Provide a reference system for comparing different programs

13. David Johnston Founding Advisor to Build It Green Build It Green: Taking Green Building Mainstream

14. What is Build It Green? A non-profit organization dedicated to transformation of housing market Founded by suppliers that participated in Alameda County program

15. Goals Promote collaborating of major stakeholders to increase supply of green homes Raise consumer awareness about benefits of green homes to increase demand

16. Challenges Ahead Marketplace confusion from competing guidelines on definition of “green” Trade associations Need for consumer outreach and education Coordination among jurisdictions

17. Build It Green’s Approach Work with all stakeholders Employ strategies appropriate for each group Use persuasion rather than coercion Take advantage of market forces

18. Associate Council Activities Supported formation of Public Agency Council and Green Remodelers Guild Real Estate Council and Non-Profit Council in formation Builders Council and Suppliers Council planned for early 2005

19. Build It Green Councils & Guilds County/ Regional Homebuilders Build It Green Contractors Suppliers Council State Cities Non- Profit Council Architects Realtors Environmental Groups Manufacturers Real Estate Council Public Agency Council Green Remodelers Guild Retailers KEY: Government Business Environment Partnership Builders Guild Lenders Developers

20. Support for Statewide Guidelines Create infrastructure to support municipal programs Deliver educational programs for building industry professionals Coordinate consumer marketing activities Create home rating system based on guidelines Facilitates public/private/civic sector partnerships

21. HOWWHYWHOWHAT Program elementsPurposeTarget AudiencesDesired Outcome Statewide Residential Guidelines Promote consistency Public Agencies Production Builders Healthy, Safer Durable, Energy efficient, Cost-effective, Sustainable, Comfortable, Housing for All Education & Certification How-to information; Capacity building Building Industry Professionals Green Points, Home Ratings Foster competition; Reward excellence Public Agencies Industry Professionals Public Relations & Consumer Marketing Raise awareness; Increase demand Homeowners Civic Groups Sector-specific Councils Networking Activities Ongoing support; Stakeholder mixing All of the Above Build It Green’s 2005 Work Plan