1. 9:00 Welcome 9:15 That’s Me Icebreaker 9:30 Food Hubs and the Business Planning Process (Kathy) 10:00 The Wisconsin Food Hub Collaborative (Sarah) 10:30 Break, Team Debrief 11:15 Q&A 11:55 Closing THIS MORNING

2. Kathy Nyquist Principal New Venture Advisors LLC (773) 245-3570 Chicago, IL

3. “A regional food hub is a business or organization that actively manages the aggregation, distribution, and marketing of source-identified food products primarily from local and regional producers to strengthen their ability to satisfy wholesale, retail, and institutional demand.” – USDA

4. MERCHANT WHOLESALERS Specialty Produce Broad Line Post- Harvest Importers DIRECT Farmers Markets Farm Stands CSAs Distribution Retail Sales Outlets Processors Aggregators Self-Distributing Retailers GROCERY Stores Home Delivery FOODSERVICE Contract Catering Restaurants Production Grower - Shippers Growers and Producers Specialty Produce Brokers, Agents, Auctions, ExchangesExchanges

5. 5 Food Hubs Case Histories

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10. SOUTHERN WISCONSIN FOOD HUB Feasibility Study 10

11. Starting a Business Stage Gate Process

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13. Community Organization Food Policy Council Local Food Coalition 0 CommunityOrganizationCommunityOrganization 13

14. Opportunity Identification Environmental Assessment 1 14

15. Environmental Assessment Feasibility Assessment Shape Concept Test Viability 2 15

16. Environmental Assessment Business Planning Strategic Plans Pro Forma Shape Concept Test Viability 3 16

17. Environmental Assessment Fundraising Financing Plan Investor Pitch Shape Concept Test Viability Strategic Plans Pro Forma 4 17

18. Environmental Assessment Launch Phased Development Lean Startup Shape Concept Test Viability Strategic Plans Pro Forma Financing Plan Investor Pitch 5 18

19. Environmental Assessment Stabilize and Grow Finance, Marketing, Operations Growth Strategy Shape Concept Test Viability Strategic Plans Pro Forma Financing Plan Investor Pitch Phased Development Lean Startup 6 19

20. Entrepreneur/Operator Municipal/Community Organization Environmental Assessment Shape Concept Test Viability Strategic Plans Pro Forma Financing Plan Investor Pitch Phased Development Lean Startup Finance Marketing Operations 20

21. Environmental Assessment Shape Concept Test Viability Strategic Plans Pro Forma Financing Plan Investor Pitch Phased Development Lean Startup Finance Marketing Operations Market Assessment Infrastructure Assessment Production Assessment Enterprise Structure A Analytical Model Enterprise Structure B Recommendations Go No-Go or Not-Yet Community and Stakeholder Engagement Operator 21

22. newventureadvisors.net Resources

23. SOUTHERN WISCONSIN FOOD HUB Feasibility Study 23

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26. Kathy Nyquist Principal New Venture Advisors LLC (773) 245-3570 Chicago, IL knyquist@newventureadvisors.net THANK YOU!