2.  Total market capitalization of tech industry is around $1.4 trillion (Slant, 2012).  Spending of giant tech corporation including Microsoft, Cisco as well as Oracle has remained sluggish.  Investors can head towards other sectors.

3.  Microsoft slid 2.9 percent during last quarter ( Gammeltoft & Nazareth, 2012).  The corporation accounted a 22 percent fall in financial first-quarter net income to $4.47 billion.  The corporation also positioned sales of $16 billion

4.  A short-term pullback because of a technical breakdown.  Launch of Windows 8.  If Windows 8 turns out to be a disaster, investor will have to think for it twice.

5.  Significant drop in the demand for PC  The profit gap is being determined by the shift away from PCs to digital hand-held devices.  Poorer PC demand injure earnings of both chip and computer developers (USA Today, 2012)

6.  Microsoft will try to make profits by capturing new opportunities.  New product launch ◦ Windows 8 ◦ Windows Phone handset  Nokia fears that Microsoft may launch a smart phones and in this way it can be beneficial of increasing demand of smart phones.

7.  15 percent of drop in Nokia’s market value  Lack of any exceptional attribute on the Lumia 920  The Nokia company is at present prized at $9.2bn (around £6bn)

8.  Households and firms diminish their spending expenditures.  additional affects on investors.  Individual consumption outflow drop down to 92 percent.  Household wealth fell sharply, reaching 480 percent of disposable personal income in 2009.

9.  Positioning offerings in the global market.  Promote brand strengths

10.  Sun lawyers criticized Microsoft's new protocol licensing program.  Microsoft is more of marketing rather than software development  Microsoft unites offerings into “bundles”  dispute between Nokia and the German government.

11.  Nikolaj Gammeltoft & Rita Nazareth. 2012. U.S. Stocks Fall Most Since June on Microsoft, GE Results. Retrieved from http://www.bloomberg.com/news/2012-10-19/u-s- stock-futures-are-little-changed-microsoft- falls.html  Slant. 2012. ARE TECH STOCKS ABOUT TO CRASH? Retrieved from http://slant.investorplace.com/2012/10/are-tech- stocks-about-to-crash/  usatoday.com. 2012. Dow down 205.43 on '87 crash anniversary. Retrieved from http://www.usatoday.com/story/money/markets/20 12/10/18/stocks-friday-10-19/1642469/

12.  Jay Yarow. 2012. Why Nokia's Stock Was Crushed Even Though It Announced An Awesome New Phone. Retrieved from http://www.businessinsider.com/why-nokias- stock-was-crushed-2012-9#ixzz2NdhNtEIJ  Desire Athow. 2012. Nokia shares recover after “catastrophic” 15 per cent crash. Retrieved from http://www.itproportal.com/2012/09/06/nokia- shares-recover-after-catastrophic-15-cent- crash/