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Stock Purchase Recommendation By: Dusty Longoria With Jackie DaSilva & Jennifer Hovey.

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Presentation on theme: "Stock Purchase Recommendation By: Dusty Longoria With Jackie DaSilva & Jennifer Hovey."— Presentation transcript:

1 Stock Purchase Recommendation By: Dusty Longoria With Jackie DaSilva & Jennifer Hovey

2 Auto Industry Stock Choices Dusty LongoriaJennifer HoveyJackie DaSilva Ford Motor CompanyHarley DavidsonHonda TATA MotorsPolarisToyota General MotorsTriumphThor

3 Our Group Criteria Performance Year-to-Date Dividends Paid Market Share* Debt / Asset Ratio Earnings *Percentage of respective market

4 Each stock was ranked within each category, with the winner assigned “9” points, and the worst in the category assigned “1” point. The only category which did not follow this rule was market share. Not every stock fell within the same market, so we ranked them according to their share in respective markets.* We created a table with all 9 stocks, assigned the points 1 (worst) - 9 (best) in each category (column), and added the rows (stocks) within each row to get a final total. The highest stocks (in points) were the stocks we selected. How we broke it down… *based on market research data

5 Performance Year to Date* Dividends*Market ShareDebt/Asset %*Earnings*Total Ford 62511 15 Tata 38227 22 General Motors 41536 19 Harley Davidson 55943 26 Polaris 9678434 Triumph 23775 24 Toyota 7935933 Honda 17268 24 Thor 8499232 The chart *Research from Morningstar.com

6 Performance Year to Date Morningstar provided us year-to-date stock percent change (see example graphic to the left) which we pulled for each stock and ranked highest to lowest. In order to keep the date current and relevant, we opted to only use the Year-to-Date data

7 Automotive Stocks Automotive Market Share Points awarded Motorcycle Stocks Motorcycle Market Share Points awarded Recreational Vehicles Recreational Vehicle Market Share Points awarded Ford 17%5 Polaris 21%7 Thor 35.4%9 General Motors 16%5 Harley Davidson 65%9 Tata Motors 8.9%2 Triumph 20%7 Toyota 14%3 Honda 9.8%2 Deciding Market Share Where market share was somewhat equal, we assigned them similar points. In areas where there was a company dominating their respective market, they received 9 points.

8 Automotive Market Share

9 Earnings earningsranking Ford 1 Tata 7 General Motors 6 Harley Davidson 3 Polaris 4 Triumph 5 Toyota 9 Honda 8 Thor 2

10 Ford91% Tata78% General Motors76% Harley Davidson72% Polaris54% Triumph61% Toyota66% Honda63% Thor32% Debt to Asset Ratio

11 Polaris – 34 points Polaris – 34 points Toyota – 33 points Toyota – 33 points Thor – 32 points Thor – 32 points The winners are…

12 None of our stock choices were ranked “1” in any category The “2” that Thor received in Earnings, was offset by strong performance in Year-to-date performance, Debt to Asset Ratio and Market Share. No other stock ranked below a 3 in any category In Conclusion

13 Biblography Edmunds.com. (2013,10 02). Market Share by Manufacturer. Retrieved 10 02, 2013, from Edmunds.com: http://www.edmunds.com/industry- center/data/market-share-by-manufacturer.htmlhttp://www.edmunds.com/industry- center/data/market-share-by-manufacturer.html Wagner, I. (2013, February). Statistics and facts about motorcycles in the U.S. Retrieved from Statista.com: http://www.statista.com/topics/1305/motorcycles-in-the-us/ http://www.statista.com/topics/1305/motorcycles-in-the-us Rvbusiness.com. (2013, 10 15). SSI: Motorhome Sales Climb 22.7% for August. Retrieved 10 15, 2013, from rvbusiness.com: http://www.rvbusiness.com/tag/motorhome-sales/ http://www.rvbusiness.com/tag/motorhome-sales/ Morningstar.com. (2013, 10). Morningstar.com. Retrieved from Morningstar.com: www.morningstar.comwww.morningstar.com


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