1. The Essence of Beautifully Healthy Hair

2. What is Keratonics?
A professional-quality line with a full-range of products
Features UrbanScreen™ Complex
Contains unique, innovative and high-performance ingredients
Provides ultra-gentle cleansing, ultimate styling, and peak environmental, climate, and color protection
Promotes healthy hair with nourishing formulas
Formulated with EU-allergen-friendly fragrances

3. Who should use Keratonics?
Developed for those needing a high level of performance and protection
Perfect for color-treated and chemically processed hair
Men and women who are interested in professional-quality cleansing, repairing, conditioning, and styling

4. Keratonics™ Difference
Professional quality performance
Safe and effective
UrbanScreen™ complex protects hair from environmental stresses
Color-treated-hair-friendly formulas
Unique and innovative, high-performance, scientific ingredients
Functional botanicals indigenous to six continents
EU-allergen-friendly fragrances
Current hair care products
Basic daily care
Safe and effective
Botanicals

5. Keratonics™ Products Safety tested Dermatologist approved
Free of sodium lauryl sulfate, propylene glycol, dioxins
No added parabens
EU allergen friendly fragrances
Clinically tested
Features UrbanScreen™ complex

6. Endorsed by Dr. Epstein
“These conditioners, shampoos, and styling products are designed for personal use, but they’re also designed for use in salons”
“There are safe alternative ingredients, including a wide range of Japanese and worldwide botanical ingredients and blends”

7. What is UrbanScreen™? A proprietary matrix of
Environmental Protection Actives (EPA’s)
Global botanicals
Peptides
Color protection
Climate control
By using products from each step of Keratonics™,
you get the full benefits of UrbanScreen™.

8. EPAs (Environmental Protection Actives)
Polyamide-2, Polysilicone-15, Ethylhexyl Salicylate
Color and environmental protection for the hair
Polysilicone-18 Cetyl Phosphate
Heat protection for the hair
Powerful antioxidants
Vitamins A, C, E
Foeniculum Vulgare (Fennel) Seed Extract
Environmental protection
Hydrolyzed Algin
Indoor pollution (poor lifestyle choices) protection

9. EPAs Color Protection Polysilicone-15 (P-15) Protects hair strength
Extends color pigmentation of hair

10. EPAs Fight Against Oxidation
Antioxidants
Improve physical appearance
Provide healthier-looking full, thick hair
Camellia Sinensis (Green Tea) Leaf Extract
Foeniculum vulgare (Fennel) extract
Hydrolyzed Algin
Astrocaryum murumuru butter
Tocopheryl Acetate
Saccharm Officinarum (Sugar Cane) Extract

11. EPAs Enviromental Protection
Neways utilizes standardized fennel extract for Superoxide Dismutase which is a powerful antioxidant
Provides enhanced daylight protection

12. EPAs Indoor Pollution Protection
Hydrolyzed Algin
• Defends skin against undesirable urban assaults and poor lifestyle habits.

13. Global Botanicals
Sumptuous blend of botanicals indigenous to six continents
Healthy for your hair
Leaves it feeling clean and pristine

14. Global Botanicals Irvingia gabonensis (Wild Mango) butter, Helianthus
annuus (Sunflower) extract blend
• Wild mango from a tropical African tree
• Provides conditioning
• Protects hair from cold
• Improves sensory properties of the hair

15. Global Botanicals Serenoa serrulata (Saw Palmetto) extract
Traditionally used by the ancient Mayan and Seminole tribes

16. Global Botanicals Lactobacillus/Phoenix dactylifera (Date) Fruit
Ferment Extract
A staple food of the Middle East for millennia
Archaeological evidence shows date cultivation in eastern Arabia in 4,000 BC.
Consists of simple carbohydrates
Smoothes the cuticles and boosts the thickness of hair

17. Global Botanicals Astrocaryum murumuru Butter
Harvested from Brazilian palm species
Rich in vitamin A
Restores hair’s moisture barrier
Promotes radiant shine, extreme hydration, and protection

18. Global Botanicals Crambe abyssinica (Abyssinian) Seed Oil
Indigenous to the Mediterranean regions
Commonly known as Abyssinian mustard
Rich in fatty acids
Provides natural shine for a healthier appearance

19. Global Botanicals Carnauba Wax
Traditionally harvested from the legendary Brazilian “tree of life”
Firmest exotic natural wax
Infuses intense moisture

20. Global Botanicals Rhus Succedanea Fruit Wax (Japan Wax)
Native to Japan and China
A pale, yellow, firm wax obtained from the berries
Contributes moisture to hair
Also known as “Japan Wax”

21. Global Botanicals Centipeda Cunninghammi Extract (Old man weed)
Native to Australia
Rich history of traditional use by Aborigines
Natural soothing agent
Clinical study shows skin surface protection

22. Global Botanicals Apple Extract and Lemon Extract Blend
Used to condition the skin and hair

23. Super Phyto Peptides Hexapeptide-11 • Improves hair health
Hydrolyzed Corn, Wheat, and Soy Proteins
• Concentrated peptides
• Conditions and strengthens hair

24. Color Protection Polysilicon-18 Cetyl Phosphate
Makes hair color last longer even after washing
Provides brilliant shine to hair
Provides a great wet and dry combability

25. Climate Control Protection from cold
Irvingia gabonensis (Wild Mango) butter,
Helianthus annuus (Sunflower) extract blend
Conditions hair
Protects hair against cold
Improves sensory properties of the hair

26. Innovative High-Performance Ingredients
Silk-Derived Latherer and Conditioner
Foeniculum Vulgare (Fennel) Seed Extract
Super Phyto Peptides
Hexapeptide-11

27. What are Silk-Derived Latherer and Conditioner?
• Sodium Lauroyl Silk Amino Acids
• Hydrolyzed Silk PG-Propyl Methylsilanediol Crosspolymer
Note: Although PG is included as a part of its INCI name, propylene glycol
is never found in the manufacture or finished form of this ingredient.

28. Sodium Lauroyl Silk Amino Acids
Latest hair care technology from Japan
Very expensive, prestigious ingredient
Created from rich protein sources
Provides gentle cleansing with delicate foam
Imparts unparalleled conditioning
Provides volumizing effect

29. Hydrolyzed Silk PG-Propyl Methylsilanediol Crosspolymer
Imparts silky gloss
Forms a smooth, protective film on hair

30. Hydrolyzed Silk PG-Propyl Methylsilanediol Crosspolymer
Effectively protects against dehydration
Leaves hair more moisturized and healthy

31. Hydrolyzed Silk PG-Propyl Methylsilanediol Crosspolymer
Protects against loss of pigmentation for color-treated hair.

32. Hydrolyzed Silk PG-Propyl Methylsilanediol Crosspolymer
The shampoo containing Hydrolyzed Silk PG-Propyl Methylsilanediol Crosspolymer was superior in gloss, manageability, smoothness, moist feel and finger combability.

33. EU-Allergen-Friendly Fragrances
In 2005, EU identified 26 allergenic sensitizers
Neways is one of the first major companies to avoid these potential allergens

34. Packaging Inspirations
Image exudes exotic mystery
Silky finish brings forth a sense of panache rivaling the top salon brands
Signature stylized swirl
Smaller swirl acts as a moisture level indicator

35. 3 Steps to Perfection
Offers professional quality perfection in three easy steps:
Wash and Rinse
Nourish and Mend
Refine and Design

36. Complete UrbanScreen™ Protection
The Keratonics™ line is designed so that when you use a product from each of 3 steps, you receive the full benefits of UrbanScreen™ complex. Mix and match to customize your daily hair care ritual.

37. Complete UrbanScreen™ Protection

38. Step 1: Wash and Rinse Botanical-rich cleansing
Deep Cleansing Shampoo
For normal to oily hair
Volumizing Shampoo
For fine to normal hair
Hydrating Shampoo
For dry and damaged to normal hair  

39. Deep Cleansing Shampoo
Keratonics™ Deep Cleansing Shampoo is designed for oily hair and combines gentle natural latherers with our proprietary UrbanScreen™ Complex to gently yet energetically remove excess sebum and buildup, preserve color, and protect hair from environmental stresses.

40. Deep Cleansing Shampoo
Benefits
New, gentle formula removes buildup and debris from various hair types
Utilizes new, gentle, color-safe latherers
Designed to help hair color stay brighter longer

41. Deep Cleansing Shampoo
Key ingredients
Sodium Lauroyl Silk Amino Acids
A mild latherer from silk proteins
Serenoa Serrulate Fruit Extract (Saw Palmetto)
Promotes normal hair health
Centipeda Cunninghamii Extract (Old Man Weed)
Australian native plant which is used to support healthy skin

42. Volumizing Shampoo Keratonics™ Volumizing Shampoo is
designed for fine, thin hair and combines an
exclusive blend of natural latherers with our
proprietary UrbanScreen™ Complex to
create instant lift, condition, preserve color,
and protect hair from environmental stresses.

43. Volumizing Shampoo Benefits
A lighter shampoo designed to provide volumizing effect
Utilizes new, gentle, color-safe, amino acid latherer
New, more effective formula creates silkier, shinier hair
Designed to extend hair color, depth, and brilliance

44. Volumizing Shampoo Key Ingredients: Sodium Lauroyl Silk Amino Acids
A mild latherer from protein sources
Hydrolyzed Corn, Wheat, and Soy Proteins
Protects and strengthens hair
Yucca Glauca Root Extract
Delicate lather imparts satiny feel and moisturizes

45. Hydrating Shampoo Keratonics™ Hydrating Shampoo is designed
for dry, damaged, and coarse hair, infusing
concentrated ingredients to hydrate and
strengthen while our UrbanScreen™
Complex nourishes, preserves color and
protects hair from environmental stresses.

46. Hydrating Shampoo Benefits Designed to treat coarse, dry, damaged hair
Amino acid latherer gently cleanses color-treated hair
Unique moisturizing ingredients begin the conditioning process while cleansing

47. Hydrating Shampoo Key Ingredients: Sodium Lauroyl Silk Amino Acids
A mild latherer based on silk proteins.
Helianthus Annuus (Sunflower) Seed Extract
Helps repair hair damaged by the cold
Ilex Paraguariensis Leaf Extract (Mate tea)
Powerful antioxidants
Astrocaryum Murumuru Butter
Quenches dehydrated hair

48. Step 2: Nourish and Mend Conditioning treatments
Light Moisturizing Conditioner
For fine, oily, and normal hair
Deep Moisturizing Conditioner
For dry and damaged to normal hair
Repairing Mask
For dry and damaged hair

49. Light Moisturizing Conditioner
Keratonics™ Light Moisturizing Conditioner
features date extract to leave hair silky,
strong, and manageable without weighing it
down, while our proprietary UrbanScreen™
Complex preserves color and protects hair
from harmful environmental stresses.

50. Light Moisturizing Conditioner
Benefits
A gentle and light conditioner designed for oily, fine, and normal hair types
Promotes volumizing effect for fine, limp hair
Multiple conditioning agents help preserve hair color and moisture
Designed to protect hair from environmental stresses
Protects against heat styling

51. Light Moisturizing Conditioner
Key Ingredients:
Hydrolyzed Silk PG-propyl methylsilanediol crosspolymer
A polymer made from silk and silicone which conditions hair
Foeniculum Vulgare (Fennel) Seed Extract
Provides environmental protection
Machilus Odoratissima Bark Extract
A natural conditioning extract native to Nepal
Hexapeptide-11
Supports the health of hair

52. Machilus Odoratissima Bark Extract
Natural extract indigenous to Nepal
Conditions hair
Improves barrier function

53. Deep Moisturizing Conditioner
Keratonics™ Deep Moisturizing
Conditioner is designed for severely
damaged hair and features moisture-rich
murumuru butter and sunflower extracts to
restore moisture balance and promote
healthy, shiny hair, while our proprietary
UrbanScreen™ Complex preserves color
and protects hair from environmental
damage and heat styling.

54. Deep Moisturizing Conditioner
Benefits
Moisture-rich conditioner designed for dry to normal, coarse, and damaged hair
Protects hair from environmental stresses
Extends hair color
Protects against heat styling

55. Deep Moisturizing Conditioner
Key Ingredients:
Hydrolyzed Silk PG-propyl methylsilanediol crosspolymer
A polymer made from silk and silicone which conditions hair
Cramble Abyssinica Seed Oil
Rich in fatty acids which makes hair feel softer
Hydrolyzed Corn, Wheat, and Soy Proteins
Protect and strengthen hair

56. Repairing Mask Keratonics™ Repairing Mask is an
intense, hydrating hair treatment featuring
global butters to improve shine and repair
severely damaged hair, while our proprietary
UrbanScreen™ Complex preserves color and
protects hair from environmental damage
and heat styling.

57. Repairing Mask Benefits
An intensive treatment designed to support extremely dry or damaged hair
Multiple conditioning agents provide excellent sensory experience while leaving hair replenished
Silk-derived conditioner repairs and protects hair
Protects against heat styling

58. Repairing Mask Key Ingredients:
Hydrolyzed Silk PG-propyl methylsilanediol crosspolymer
A polymer made from silk and silicone which conditions hair
Foeniculum Vulgare (Fennel) Seed Extract
Provides environmental protection
Lactobacillus/Phoenix/Dactylifera (Date) Fruit Ferment Extract
Smoothes the cuticle and increases the thickness of hair
Biosaccharide gum-1
A polymeric saccharide which provides strong moisture retention

59. Step 3: Refine and Design Tools of the trade
Smoothing Essence
For all hair
Style Perfecting Foam
Shaping Gel
Morphing Wax
Styling Spray

60. Smoothing Essence Keratonics™ Smoothing Essence is
a non-aerosol, spray-on treatment that
conditions hair and removes tangles,
leaving hair glossy and silky while our
proprietary UrbanScreen™ Complex
protects hair from environmental stresses.

61. Smoothing Essence Benefits
Protects hair from daylight, oxidation, and indoor and outdoor pollution
Prestige-level feel and application leaves hair silky and smooth
Adds instant gloss to hair and improves hair combability

62. Smoothing Essence Key Ingredients: Cyclopentasiloxane
A volatile emollient that evaporates at body temperature
Neopentyl glycol diethylhexanoate
A luxurious emollient that provides conditioning
Pistacia Vera Seed Oil
A natural oil rich in linoleic acids
Tocopheryl Acetate
A form of vitamin E

63. Style Perfecting Foam Keratonics™ Style Perfecting Foam is a non-
aerosol styling foam that combines
concentrated proteins with our proprietary
UrbanScreen™ Complex to repair damage,
provide manageability to flyaway or thick
hair, preserve color, and protect hair from
environmental stresses.

64. Style Perfecting Foam Benefits Provides stable foam
Polymer blend provides perfect hold
Adds volume
Protects and repairs hair

65. Style Perfecting Foam Key Ingredients: Polyquaternium-46
Conditions and provides diverse hold
Hydrolyzed Corn, Wheat, and Soy Proteins
Protect and strengthen hair
Polysilicon-18 Cetyl Phosphate
Extends the effects of hair pigmentation
Foeniculum Vulgare (Fennel) Seed Extract
Provides environmental protection

66. Shaping Gel Keratonics™ Shaping Gel is a clear, non-
sticky, non-flaking formula that provides
versatile hold, while our proprietary
UrbanScreen™ Complex repairs, hydrates,
preserves color, and protects hair from
environmental damage.

67. Shaping Gel
Benefits
Primary fixative for direct styling and long-lasting hold
Features plasticized, state-of-the-art polymers for stronger hold
Protects the hair from environmental stresses
Contains special antioxidants and proteins to protect and repair hair

68. Shaping Gel Key Ingredients: Hydrolyzed Corn, Wheat, and Soy Proteins
Protect and strengthen hair
Polyquaternium-46
Conditions and holds hair
Foeniculum Vulgare (Fennel) Seed Extract
Provides environmental protection

69. Morphing Wax Keratonics™ Morphing Wax is a rich and creamy
formula that provides separation, movement, and multi-
dimensional styles, while our proprietary UrbanScreen™
Complex infuses unique, nutrient-rich ingredients to add
shine, revolutionary climate control technology, ultimate
conditioning, and protection from
environmental stresses.

70. Morphing Wax Benefits Creates multi-dimentional styles
Provides frizz and humidity control
Easy to apply to hair
Creates moderate hold with special polymer blend
Protects and nourishes hair

71. Morphing Wax Key Ingredients:
VP/methacrylamide/vinyl imidazole copolymer
Forms clear veil to hold hair
PVP
Provides perfect hold
Astrocaryum Murumuru Butter
Relieves dryness
Saccharm Officinarum (Sugar Cane) Extract
Has antioxidant activity

72. Styling Spray Keratonics™ Styling Spray is a non-aerosol
and alcohol-free formula that provides high
performance and versatile hold without
stickiness or residue, while our proprietary
UrbanScreen™ Complex repairs, hydrates,
and protects hair from the environment.

73. Styling Spray Benefits Alcohol-free formula
Provides perfect, flexible hold with properly plasticized, state-of-the-art polymers
Nourishes damaged hair

74. Styling Spray Key Ingredients: Gossypium Herbaceum (Cotton) Extract
An Indian ayurvedic herb consisting of many saccharides which help strengthen hair
Octylacrylamide/acrylates/butylaminoethyl methacrylate copolymer
Creates firm film on the hair shaft to hold hair
Foeniculum Vulgare (Fennel) Seed Extract
Provides environmental protection

75. Bring the Salon Home Enjoy sensationally healthy hair
Style urban-savvy hair
Infuse with high-tech protection
Pamper with exotic world botanicals

76. Beauty, high-tech protection, exotic world botanicals—they’re all yours when you use Keratonics™

77. Order now to experience Professional-quality results at home today.