1. Get More Efficiency in Your Daily DSD Business Jon Rasmussen Director, CG Industry Marketing

2. Agenda Motivators…start with a look at DSD Data from the GMA Study – Unleash the Power of DSD Automated delivery Elements of a solution What else can you do…here is where the technologies converge Questions

3. DSD and Time Utilization Deliveries per year Small store 1040 (3+ per day), large store – 11,700 (37+ per day) Average delivery time Small store 36 minutes, large store 84 minutes 20-27% of the time spent stocking and merchandising 31-32% of the time spent with backdoor delay and check-in verification

4. DSD Efficiencies Migration to pre-sales/merchandising – 50% in small and 77% in large Not everyone has the same efficiency Delivery windows are tight

5. Achieving Greater Efficiencies 5 minutes for manual entry vs. 30 seconds for electronic Up to 20 minutes in a large format store EDI – ASN with SSCC is best practices

6. Achieving Greater Efficiencies Big gains for both retailer and DSD personnel are when accuracy is rewarded by sampling or simply a totals count Item by item can take up to 60 minutes with complicated deliveries

7. Store Shrink…Retailer Interest 11% of total store shrink is in backroom receiving Automated DSD receiving reduces shrink

8. Out-of-Stock Impacts Need to spend more time merchandising

9. Automated Delivery DEX/UCS (Direct Exchange Uniform Communication Standard) DSD handheld computer to retailer receiving PC; verifies products and prices NEX/UCS (Network Exchange Uniform Communication Standard) Office computer to office computer; delivery notifications and statements EDI/ASN (Electronic Data Interchange/Advance Shipment Notice) Host system to host system the day prior; reconciliation prior to delivery SSCC (Serialized Shipping Container Code) Unique barcode/RFID label that is applied to the cases/pallet that ties back to the EDI/ASN for product shipment details SBT (Scan Based Trading) CG companies are paid on what is sold, so the delivery window is unrestricted and the product selection, stock levels, and merchandising are the responsibility of the DSD personnel. GDSN (Global Data Synchronization Network) Methodology and communications to synchronize product information and pricing between trading partners (one source to eliminate errors)

10. SSCC Support You don’t need a full WMS You do need Barcode printer Optional RFID Handheld or forklift computer with scanner and/or RFID reader Scanning optional for DSD personnel Data repository EDI/ASN Hand-held Hand Apply Print & Apply

11. Technology Convergence for Efficiency On the Route GPS – directions and route realignment WWAN Price updates – reduces delivery delays Order communication (mid-day) – eliminates end of day traffic impacts Delivery coordination – ensure driver and merchandiser are there at the same time Emergency dispatch – address critical out-of-stocks especially during promotions 802.11 Hot spots – WWAN like communications Yard/settlement – reduces check-in/out time Credit card reader – uplift from cash customers

12. Efficiency – On the Route RFID Asset tracking – identify where plastic crate/tray theft is occurring Delivery confirmation in compliance situations Camera Promotion non-compliance – trade funds negotiations Report damage – product, point of purchase, vending Competitive product/display information Invoice capture – signatures or store stamp

13. Efficiency – On the Route 4” Portable printing On the spot – eliminate a trip into the cab of the truck Less expensive to operate – cheaper paper and no ribbons Modem and Ethernet docks – least expensive nightly communications BT headset – hands-free “phone” usage BT SF51 for picking – when you have the drivers pick their own orders from the warehouse

14. It Takes More Than Just A Computer! Receipt Printers CreditCard Reader Standard and Extended Battery Packs 4-Pack Charger Ethernet Multi-Dock Vehicle Dock AC Adaptor Single Dock & Comm Adaptors Modem Ethernet BT Speech &Voice Merchandising/Pre-sales DSD Delivery Hands Free Scanning Vehicle Monitoring DEX Cable Software for:  DSD (configurable)  DEX  Communications  Dispatch  Directions/Maps  Credit Card Auth. Host Software:  Route scheduling  EDI  DataSync

15. CN2B Low-end Merchandising CK60 When you need large keys - really rugged! CN3 Full Featured Different Needs

16. Large, small, or QWERTY keys PAN, LAN, WAN wireless communications Barcodes and images Wireless printing format GPS RFID capable Voice capable Peripherals Evaluating Your Needs – Where do you want to go?

17. Questions?

18. Intermec | www.intermec.comwww.intermec.com Jon Rasmussen Director Industry Marketing, Consumer Goods jon.rasmussen@intermec.com Steve Christensen Senior CG and Retail Business Development Manager, Intermec steve.christensen@intermec.com Resources