1. European Travel Commission Non-profit organization created in 1948 to market Europe in the overseas markets. 33 member countries. € 1.1 million Financial contributions from the NTOs: € 1.1 million Industry financial contribution in the operating markets. 1:4 Ratio public/private money: 1:4

2. ETC objectives Increase the market share of Europe as a single tourist destination. Assist in the promotion of the lesser known destinations within Europe. Leadership in marketing Europe. Services to our members: exchange and share of data, information, best practice. Raise the profile and awareness of the ETC among the industry.

3. How we work Lean administration and network. 5 operation groups in the markets. Market research group. New media group. e-Distribution steering group.

4. US travel 2001/2002  18% US to Europe (loss of 2.8 million). Jan-May:  20.4%  22% US to Asia  4% to Mexico  22% to South America  4% to the Caribbean Lost revenue in Europe: $ 7.8 billion

5. Canada outbound 2002  2.2%autotrips to US  18.7%non autotrips to US  9.7%overseas  15% Europe Total loss average  9%

6. Japan  20 % to  25% visitors to Europe No signs of recovery GDP 2003:0 to 1%

7. China

8. Our five main markets MarketGNP 2003Arrivals 2002 USA3.5%-20% Canada3.6%-9% Brazil2%No changes Japan0-25% China8.9%+15%

10. 2003, a transition year Prospects for recovery are postponed to late 2003. Consumers: lower confidence. Political uncertainty. But uneven impact (destinations, products, special events).

11. Changes in travelling Transport: new patterns (more domestic, shorter trips, cross-border tourism +8%, overland, low-cost airlines). Consumers: more independent travellers and more knowledgeable customers. Products: sustainability (social, nature, economic).

12. What can we do? Keep our marketing and information: being consistent. Explore new outbound markets. Improve marketing (no generic marketing). e-Distribution. More private/NTO cooperation. Adapt the products.

13. Bulgaria Unspoiled landscape and destinations. A country less travelled. Still a blured image. New business, market law. Preserve and control. Infrastructures. Promote the country. Market freedom implies self limitation, awareness and discipline.