1. Front Page

2. What is Cruise Connections? Overview Why is Dover in the Cruise Market? Market Background Marketing and Value-Added Initiatives Working in Partnership with Cruise Connection

3. What is Cruise Connections? Dover - Britain’s Favourite Port Situated at the closest point to Europe Vital link for tourism and trade - “lifeblood of industry” Wide range of services - ferry, cargo, marina and cruise Over 14 million pax used the port last year

4. What is Cruise Connections? Why did Dover enter the Cruise Business? Diversification of the Port People handling skills Recognition of a growth market Tourist attractions / location

5. What is Cruise Connections? Port Investment in Cruise Opening of Cruise Terminal 1 in 1996 - £10m Opening of Cruise Terminal 2 in 2000 - £17.5m Ongoing - 300 new car parking spaces at the terminals Investment in new facilities to cater for larger ships

6. What is Cruise Connections? Dover’s Cruise Business Dover has doubled the number of cruise calls in less than 10 years. 2nd busiest cruise port in the UK Approx 30% of the UK Market Up to 3 cruise ships at any one time Turnaround - development of pre and post itineraries Port of Call - approx 30% of business - greatest potential value to Kent

7. What is Cruise Connections? Dover Cruise Customers 24 Cruise Lines in 2010 including: – Celebrity – Costa – Crystal – Fred. Olsen – MSC – Norwegian Cruise Line – Princess – Saga

8. What is Cruise Connections? Why the increase in Cruise from the UK? UK second largest cruise market in the world Additional capacity on exciting new ships Trend for bigger ships to visit the UK Itineraries / themes to suit all tastes Good value for money & great deals Growing trend in regional departures Growing pressure to restrict air travel

9. What is Cruise Connections? Why the increase at Dover? Well located - good access by sea and land Competitively priced - good value High class facilities Excellent service delivered by experienced cruise team Convenient for the most popular cruise destinations Plus…

10. What is Cruise Connections? Dover Differential Relationship building and added value offered Kent is a strong destination - long standing partnership with the port Revenue generating opportunities for cruise lines

11. What is Cruise Connections? Destination Clean, non-industrial surroundings – heritage White Cliffs Country The Garden of England Pre & Post stay opportunities

12. What is Cruise Connections? How the Cruise Business is Marketed 3 pronged attack targeting: Cruise lines / Travel Agents / Cruise Passengers Partnership working: Participation in Cruise Britain, Cruise Europe, European Cruise Council, Passenger Shipping Association, ACE, Cruise Atlantic Europe, Visit Kent, VICs, local businesses and Cruise Connections. PR - press releases and hosting of media Proactive and integrated approach!

13. What is Cruise Connections?

16. Cruise Connection: The Partnership Established in 2001 Originally funded by Interreg and private/public partnership, then in 2007 by SEEDA via EKP. In 2009 became self funded. Partners: Port of Dover, KCC, Leeds Castle, Canterbury Cathedral, Dover District Council, English Heritage, Kings Ferry Travel Group, Howletts & Port Lympne, Ramada Dover, Eastwell Manor.

17. What is Cruise Connections? Key Objectives To promote Kent as a cruise destination in key (new and emerging) markets To maximise visitor expenditure Create additional jobs in tourism and other sectors To increase knowledge of the cruise industry through Research Maximise cruise bookings (port of call and turnaround) To work in partnership maximising on unique selling points.

18. What is Cruise Connections? Target Audiences Ships Crew Trade US, UK Tour Operators Travel Agents Ship Owners Ground Handlers

19. What is Cruise Connections? Marketing Activity Review of Cruise brand CRM Exhibitions & Sales missions Local Business presentations Familiarisation Trips Networking PR

22. What services do we provide from shore to ship?

23. What is Cruise Connections? Ship Communications Print distribution Purser & Officer familiarisation Port Welcome Sheet Crew familiarisation

24. What is Cruise Connections? Port Welcome Provide a welcome service for Cruise Ships Train and update Port Welcomers Install Cruise Terminal signage Welcome inaugural visits

25. What is Cruise Connections? Research Determine the overall value of the Cruise Industry to East Kent Explore which areas of the economy benefit directly and indirectly from the cruise industry Assess overall value of cruise business to Cruise connection partners Assess the impact of crew spend Track where the spend of cruise passengers and crew is made Use findings to make recommendations on future opportunities and strategy

26. What transport services can we provide for your guests? Value of the Cruise Industry to East Kent in 2006 £19.6 million in local revenue (Direct) 226 FTE jobs Spend per head P of C pax £25.42 Turnaround pax - £24.43 Crew spend turnaround £59 Crew spend P of C £11

27. What can we do for your guests when they arrive at Dover? Summary Dover continues to work closely with existing and new partners to demonstrate to the cruise community the value of cruising from Dover and the regions in which Dover is located to serve. Thank you for your time!