1. Accessible tourism – global trends and development Moscow, March 13, 2011 LILIAN MÜLLER ENAT

2. Accessible Tourism - a growing global trend

3. Demographic changes Population share of persons aged 60 and older Source: European Commission: Europe’s demographic future – facts and figures

4. UN convention: Rights for persons with disabilities Article 9: …..” To ensure that private entities that offer facilities and services which are open or provided to the public take into account all aspects of accessibility for persons with disabilities” Article 30 :..”To ensure that persons with disabilities have access to sporting, recreational and tourism venues”.

5. Accessible tourism – tourism for all

6. Accessibility for all Necessary for 10 % of the population Essential for 40% of the population Comfortable for 100% of the population Design for all Foundation

7. Main obstacles 1)Lack of accessible facilities (buildings, outdoor environment, transports e t c) in the tourism service chain, and lack of accessible destinations 2)Lack of reliable information about the level of accessibility 3)Lack of awareness and knowledge among tourism providers

8. Accessible tourism – the undiscovered business case …..Are more loyal to a destination ……Spends more money than the average tourist ……Prefer to travel in low seasons ……Are seldom travelling alone Source: Barrierefreier Tourismus für Alle in Deutschland – Erfolgsfaktoren und Maßnahmen zur Qualitätssteigerung”, www.bmwi.de

9. Accessible tourism – tourism for all Tourism offers along the whole tourism chain that are designed for all = 100% of the population. Products, services and venues…… May be used by widest possible circle of users as possible, without modification Can easily be adjusted to meet different needs Use of individual auxiliary aids is possible Potential users are involved in the development

10. Accessible offers along the entire tourism service-chain

11. Why investing in Accessible tourism ? More visitors Prolonged seasons New job opportunities Increased tax incomes Decreased need of public assistance

12. Current development and trends Growing awareness of the market potential Public actions are supporting the development Destination networks Growing competition Growing demand of advisory and training SME’s investing in accessible tourism are successful

13. Accessible tourism in Europe National accessibility schemes Training and education Standards and labels Governmental actions; regulations and laws Specialised travel agents /tour operators Networks and cooperation Accessible destinations Knowledge & research Training and education

14. European initiatives Passengers rights (Air passengers, Bus directive) European Accessible Cities Award Calypso

15. Accessible tourism – what is needed ? Detailed, reliable, updated information A professional welcoming + high level of service Good accessibility in all parts of the service chain Accessible information /booking/communication

16. Planning for better accessibility… Most of the measures are easy and cheap Plan for better accessibility in all investments Cooperate with other tourism businesses and public actors Think DESIGN FOR ALL !

17. Accessible destinations – some successfactors Strategic long-term planning for accessibility Public and private co-operation Training and education of staff Use external expertise Exchange of knowledge and good practises Marketing through mainstream and targeted channels

18. ENAT – what we do Represents our members Collects and disseminates information about Accessible Tourism Linking the Members (networking) Working groups A resource centre for accessible tourism good practice, research and development

19. ENAT tools for tourism industry Code of Good conduct scheme for businesses Accessibility audits, training, support Tools for self assessments, accessibility statements, europeforall.com Accessibility guidelines – CEN workshop

20. ENAT membership Members from 5 continents Yearly fee 25-300 Euro Sign up on www.accessibletourism.orgwww.accessibletourism.org

21. Thank you for your attention! lilian.muller@equality.se