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Tourism knowledge dynamics Between local destinations and global markets Professor Henrik Halkier Aalborg University, Denmark Linking.

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Presentation on theme: "Tourism knowledge dynamics Between local destinations and global markets Professor Henrik Halkier Aalborg University, Denmark Linking."— Presentation transcript:

1 Tourism knowledge dynamics Between local destinations and global markets Professor Henrik Halkier Aalborg University, Denmark halkier@ihis.aau.dk Linking in to global knowledge flows Malmö, 22 April 2010

2 Henrik Halkier Aalborg University, Denmark halkier@ihis.aau.dk OUTLINE 1.Fragmentation and tourism development 2.Knowledge dynamics of tourism in Europe 3.Knowledge-based tourism policy strategies

3 A POLICY CHALLENGE: TOURISM FRAGMENTATION Travel services commercial infrastructural On-site services accommodation catering transport On-site activities prescribed/voluntary non-/commercial Market intelligence Production /consumption Consumption monitoring Conception / design / marketing halkier@ihis.aau.dk

4 A POLICY CHALLENGE: TOURISM FRAGMENTATION Travel services commercial infrastructural On-site services accommodation catering transport On-site activities prescribed/voluntary non-/commercial Market intelligence Production /consumption Consumption monitoring Conception / design / marketing TOUR OPERATORS DESTINATIONS halkier@ihis.aau.dk

5 Tourism knowledge dynamics: Case studies Attraction CulturalNatural Organi- sation Individual Ruhr heritage (De) Scania film (Se) Antalya branding (Tr) North DK museums Achterhoek rural (Nl) North DK coastal CollectiveAntalya football (Tr)Antalya coastal (Tr) halkier@ihis.aau.dk

6 Travel services commercial infrastructural On-site services accommodation catering transport On-site activities prescribed/voluntary non-/commercial Market intelligence Production /consumption Consumption monitoring Conception / design / marketing Tourism knowledge dynamics: Results * service quality * formal/informal * quantitative consumer trends * informal innovation halkier@ihis.aau.dk

7 Existing policies key features: Across case-studies focus on development of new services –often cross-sectoral links (football, planning, food, …) instruments/networks knowledge intensive –growing importance of knowledge input/competences Room for knowledge-oriented policy improvement creative generation of market/trend intelligence –private partners and public knowledge institutions networked destination management organisations –with local SMEs and extra-regional/international links KNOWLEDGE-BASED TOURISM POLICIES halkier@ihis.aau.dk

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