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Published bySheryl Cox Modified over 9 years ago
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Location Company History Company Alliances Ownership Employees Fleet &Network Strategy The Concorde The Fleet Stock Financial History Awards
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British Airways is the worlds largest international airlines. BA has one of the largest fleets in Europe consisting of 340 planes. BA is one of two airlines that has Concordes in its fleet. BA has 535 destinations in 160 countries all over the world. In the 2000 over 48 million people choose to fly on the 530,000 flights that it operated.
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British Airways plays an important role in its country’s economy. They fly most of the domestic flights in the United Kingdom.
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The forerunner company, Aircraft Transport and Travel Limited, started in August of 1919. In 1935 small airlines merged and became British Airways Limited. In 1939 British Airways was nationalized by the Government. British Airways has been scheduling international passenger & cargo services since 1946. In 1979 the government started to sell its share in British Airways to overcome a deficit. In 1987 British Airways was completely privatized.
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British Airways wants to form Global Alliance with other airlines. This will increase their income by offering more destinations for flyers. Oneworld Alliance. In 1999 British Airways joined the Oneworld Alliance. British Airways joined with: British Airways wants to form Global Alliance with other airlines. This will increase their income by offering more destinations for flyers. Oneworld Alliance. In 1999 British Airways joined the Oneworld Alliance. British Airways joined with: American Airlines Qantas * Canadian Airlines Cathy Pacific *British Airways and Qantas operate as one airline on certain flights.
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Agreements outside Oneworld Code sharing agreements. Air Mauritius American West Crossair Emirates LOT Polish Air Malve British Airways Franchises GB Airway Brymon British Regional Airlines
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British Airways Owns: 100% of Brymon City Flyer Express Airmiles Travel Promotions Ltd Deutsche 25% of Quantus 9% of Iberia 18% of Comair
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EMPLOYEES The motivation and commitment of employees is the key to success of British Airways. British Airways promotes equal opportunity employment in all areas. About 65,000 persons were employed by British Airways and its Affiliates. British Airways encourage employee ownership in the Company. 66% of the British Airway’s employees own 3.4% of the company’s shares. (as of January 2001).
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NEW STRATEGY To reduce exposure to unprofitable markets. To strengthen our position in profitable markets. This new strategy is supported by investment that will improve comfort and service to restore competitive edge.
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Changes in Fleet Deployment Cancellation of the worst performing routes. Focus more on core business routes. Better co-ordination with affiliates (CityFlyer). Focus on changing fleet to more efficient aircraft (replace 747 with smaller 777). More seats at the same unit cost. Boeing 777
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The Concorde is the only commercial aircraft that can break the sound barrier. The Concorde is the pride of British Airways. Only one other airline has the Concorde in its fleet. Flagship of the British Airways Fleet
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Cruising speed: 1,336 mph or Mach 2 at 55,000 ft. Length: 203 ft 9 ins (62.1 m) Wingspan: 83 ft 8 ins (25.5 m) Fuel capacity: 26,286 Imperial gallons Fuel consumption: 5,638 Imperial gallons There are presently 7 concords in the fleet
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Capacity: 100 passengers, and 1,300 lbs of cargo Seating: 100 x 2:2, with a 37 in pitch
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BOEING PLANES 747-200 747-400 777 767-300 757-200 The Boeing 737 series. AIRBUS PLANES A318 A319 A320 TOTAL = 230 Future deliveries – (7) 777 TOTAL = 29 Future deliveries - 52 British Airways has been buying new and more economical aircraft to improve its fleet. It is disposing of old aircraft in its Boeing fleet.
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Stock Prices The highest point was in January and I gained $2,668. On the tenth of may I had $10,155. I gained $155.
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(in millions)
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British Airway is continually trying to trim costs, expand their markets, and improve services. Therefore this is a good company that could experience growth in the future.
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26 Awards in 2000 Airline of the Year – Flight Centre Best Airline to South America – Travel Trade Gazzette Best Airline to Europe - Travel Trade Gazzette Best European Airline – Travel Weekly Best Airline for in-flight Services - ‘Travel in Business’ Gold Award for Best Corporate Commercial - Television Advertising Award
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