1. Facoltà di Scienze Economiche, Giuridiche e Politiche Economia e Gestione dei Servizi Turistici Lingua Inglese UNIT 1 – TOURISM TODAY Olga Denti a.a. 2014/2015

2. «Sardinia, (…) is like nowhere (…) has no history, no date, no race, no offering (…) neither Romans nor Phoenicians, Greeks nor Arabs ever subdued Sardinia. It lies outside; outside the circuit of civilization (…) But there is an uncaptured Sardinia still.» D.H. Lawrence, Sea and Sardinia, 1927

3. Tourism today English words connected with tourism today……

4. The evolution of the concept of tourism and tourist Early forms: people going to the Olympic Games in ancient Greece, the Roman aristocracy moving to summer country residences to rest and laze around, or to sea houses to play and have fun, often near thermal and wellness centres, and in the Middle Ages, pilgrims undertaking journeys for religious reasons.

5. After the Middle Ages: Europe’s periphery to discover new lands, new prospects, especially new business opportunities, new people, new cultures. The XVII century Grand Tour: tourism no longer conceived as a religious journey for the discovery and fortification of faith, or as an adventure to discover new worlds, but as a ludic and cultural activity, driven by Renaissance ideals.

6. Tourism role: enabling people to meet and exchange interests, traditions, cultures After the Napoleonic campaigns & the industry restart: from the Grand Tour to grand tourism, and mass tourism In the 1950s and 1960s: mass tourism as a phenomenon connotated with triviality, shallowness and loss of authenticity (social control) A comeback to traditions & cultural tourism

7. The tourist: a sort of pilgrim who visits the attractions of a destination, the symbols of different cultures, lifestyles, and traditions. A search of the Self v the Other: the pursuit of new territories and spaces, languages and worlds Tourism: travelling and relaxation, the experience of new traditions, food and habits, nice memories and happiness, as well as diversity and uniqueness Today’s tourism: education & sophistication

8. What is the difference? Trip (n) – an outward and return journey, often for a specific purpose (syn. tour, voyage). Excursion (n) – a short outward and return journey, esp for relaxation, sightseeing, etc. Travel (n) – the act of traveling. As a verb, to go, move, or journey from one place to another; (transitive) to go, move, or journey through or across (an area, region, etc.); to go, move, or cover a specified or unspecified distance.

9. Some more meanings… Travel: the act of journeying Riding, roving, wandering, rambling, sailing, touring, biking, hiking, cruising, driving, wayfaring, going abroad, seeing the world, sight-seeing, voyaging, trekking, flying, globe-trotting, space travel, rocketing, orbiting, interstellar travel, intercontinental travel, jet travel, visit Visit (n) – stay; (v) to make a visit

10. Tourism today Great development since the 1980s: the advent of the Internet Data and forecasts: tourism key statistical data  The number of international tourist arrivals  The number of domestic tourist visits  Outbound (people travelling away from the country of residence) visitor expenditure  Inbound (people entering your country) visitor expenditure

11. Tourism involves:  Temporary visits  Travel to an area other than the area where the tourist normally resides  Travel for leisure  Travel for business (but excluding trips where the traveler is remunerated from within the country visited)  good management, teamwork, customer satisfaction and, therefore, communication and intercultural skills, foreign languages, and especially English

12. Reading comprehension (p.4) Match each word with its definition Activity holidays Computer link-ups Computer reservations Holograms Long haul Mass tourism Orbiting the Earth Short breaks Underwater  Flights over long distances  Bookings  Connections, associations  Brief holidays  Large-scale tourism  Rotating, circling  Submerged, submarine  Three-dimensional image  Involving walking, cycling, etc.

13. What is the difference? Tour operators – operate tours, combining tour and travel components to create a holiday. Niche tour operators specialize in destinations Travel agents – inform and promote, helping you to make a choice. Once the trip is booked, you are in the hands of a tour operator

14. Some more questions… True/false: True/false:  Tourism had an extraordinary development during the 1950s and the 1980s  Future devices will be very expensive  Travelling always involves experiencing natural environments  Technology will replace face-to-face meetings  Future holidays will be longer, farther and standardized

15. PARA I – find a synonym for the noun growth PARA II – what is a breakthrough? PARA III – find in the text two words which mean the opposite (e.g., win/lose) PARA IV – from the grammatical point of view, less is … PARA V – find a synonym for the adjective marine PARA VI – compound nouns: closed-circuit, inter-office, link-ups, long-haul

16. Writing skills: what is this article about? General introduction (usually the article’s first paragraph(s) Details Conclusions with future developments

17. SAYING NUMBERS YearsCurrencies 1984£3.15 2002$7.80 DecimalsBigger Numbers 16.53560 17.38%598,347 0.185 1,300,402 1m3bn£7.5bn $478m

18. Mon Tue Wed Thur Fri Sat Sun Your week’s emotional state

19. VERBNOUN declineA decline decreaseA decrease doubleA doubling (rare) dropA drop fallA fall fluctuateA fluctuation gainA gain halveA halving (rare) improveAn improvement increaseAn increase Level offA levelling off PeakA peak plummetA plummet (rare) recoverA recovery riseA rise Rocket / tripleA rocket / a tripling (rare) TRENDSTRENDS

20. 20 TRENDS Prepositions Profits rose 11% to $2.7bn Profits have gone up from 3m to 4m euros Our business grew by 10% last year There’s been a decrease of 4m euros Last year profits stood at 2.5m pounds Adjectives and adverbs There was a dramatic fall; shares fell dramatically The similarities between Enron and Ahold are striking Prices fluctuated mildly, dropped slightly, rose steadily Prices reached a peak, stocks had a dramatic and sudden fall

21. Describing change & consequence (p.120) Current trends Current trends: present continuous, present continuous passive + time expressions such as currently, nowadays, at the moment; Past trends Past trends: simple past, simple past passive, past continuous, present perfect, past perfect + time expressions; Result or consequence Result or consequence: 1. tense (past, present, or future); 2. verbs such as lead to, result in; 3. expressions such as as a consequence, as a result; 4. the verb to mean.

22. 22 Useful phrases Re-order these words to make phrases for referring to visuals in a presentation. 25you from this graph as can see… __________________________________________________ 26on it’s this obvious slide… __________________________________________________ 27this here to the see figures led you. __________________________________________________ 28notice table from you’ll this … __________________________________________________ 29shows what chart clearly this I mean __________________________________________________ 30a this flow look at take chart. __________________________________________________

23. Giving opinions, agreeing, & disagreeing Asking for an opinion Giving an opinion Agreeing Disagreeing Neither agreeing nor disagreeing (expressing reservations)

24. 24 Words with more than a value: pronunciation  Recordto record  Exportto export  Import to import  Concernto concern  Programto program

25. Prefixes Add the following prefixes to the adjectives below to make words with the opposite meaning. Use a dictionary if necessary. un-in-dis-im- 1. Formal4. polite 7. friendly 10. respectful 2. Satisfied5. practical 8. efficient 11. patient 3. Honest6. considerate 9. important 12. appropriate Someone who is bad-mannered is impolite Someone who... 1.... doesn’t tell the truth is ____________ 2.... wants to do things in a hurry and finish quickly ____________ 3.... doesn’t like other people and doesn’t want to talk is _______ 4.... works slowly and doesn’t do their job well is ___________ 5.... doesn’t think about other people’s needs or wishes is ______ 6.... isn’t happy with the way things happened is _____________

26. Phonetics Match column A with column B A forecast breakthrough future holiday tourism mass prediction journey B /ˈtʊərɪzəm/ /ˈdʒ3ːnɪ/ /ˈfjuːtʃəʳ/ /ˈbreɪkθruː/ /mæs/ /ˈhɒlədɪ/ /ˈfɔːkɑːst/ /prɪˈdɪkʃən/

27. What words do you recognize? /'kʌmpənɪ//tekˈnɒlədʒɪ/ /ˈvɪzɪt//'bɪznɪs/ /ˈliːʒəʳ//'gləʊbl/ /'strʌktʃə(r)/ /dɪˈveləpmənt/ /rɪ'laɪəbl/ /ˈtʊərɪst/ /'kʌstmaɪz//ɪnˈvaɪərənmənt/ /ˌɑːtɪˈfɪʃəlɪ//ˈtʊəʳ/ /ˈɒpəreɪtəʳ/ /grəʊ//diːˈkriːs/ 27