1. Peter Lane British Destinations

2. Background  Destination Management  Regeneration of Seaside Towns and Resorts  Resort Regeneration Pilot Project  Introductory Guide and Toolkit for Sustainable Destination Management  Europe

5. Agenda 21  The 10 Key Actions/principles  Calvia

6. Working Together

7. The 8 Point Plan  Realisation/Creating a Vision  Political Ownership and Commitment  Creating a Better Understanding  Ideas Generation and Data Interpretation  Identify Key Issues  Policy Formulation  Specific Actions  Plan Monitoring

8. Or put more simply  Organisation and Planning  Knowledge and Understanding 1. Knowing the Destination 2. Knowing the Business  Review and Monitoring

9. Based on -  A holistic and comprehensive approach  Destination Intelligence as a key component (ETIS)

10. Universally accepted?  Fragmentation  Marginalisation  Misunderstanding

11. AND THE FUTURE?

12. Peter Lane