1. ENTERTAINMENT MARKETING TRAVEL AND TOURISM CRUISE PROJECT
Mr. Sherpinsky’s
Sports/Entertainment
Marketing Class

2. Goals
During the course of this project, you will begin to gain a better understanding of the cruise industry and its impact on the entertainment industry and economy of the United States and other countries.

3. Objectives:
Your objective for this project is to design a cruise ship, cruise itinerary, shore excursions, and activities for a cruise line.

4. Cruise Industry Overview
Cruising is a multi-billion dollar industry
Continues to grow and gain popularity around the world.
Cruising is good for local economies in ports-of-call all over the globe.
Cruise lines provide jobs for tens-of-thousands of people.

5. Cruise Ships Cruise lines and cruise ships are very diverse.
Mega-ships are becoming popular with cruise lines such as Royal Caribbean and Carnival because they appeal to a mass market.
Smaller ships are becoming more popular with cruise lines such as Windstar because they appeal more to an older and wealthier clientele.

6. Cruise Itineraries
Standard cruise itineraries last anywhere from 3 nights to 21 nights.
The longer the cruise, the more expensive the cruise becomes.
Cruising is popular with singles, families, newlyweds, retirees.
There is a cruise available for almost any age group, price range, or interest.

7. Challenge
Your task is to design a cruise for Council Rock Cruise Lines that will appeal to a family of 4

8. Challenge Father, age 40 – Market Research Analyst
Mother, age 39 - Teacher
Son, age 10
Daughter, age 14

9. Begin Your Research
Research five (5) potential destinations to visit on your cruise
All Cruises start at one of these places:
Key West, Florida for the United States
Barcelona, Spain for Southern Europe
Southampton, England for Northern Europe

10. Elements (Required) DUE AT END OF CLASS TODAY! (In red)
Group Names with a Business Name for Travel Group
Determine the cruise length. (Must be one of either 7, 10, 12, 14 days)
Determine the type of ship (i.e., sail boat, mid-size ship, mega-ship…Watch for restrictions in specific ports-of-call)
Determine the ports-of-call.
Select shore excursions that will be fun for the entire family. (Min. 2 per port of call)
Determine which type of cabin you would recommend for this family (i.e., inside, outside, balcony, suite, etc.)
Create seven (7) attractions and activities that will be onboard the ship.
Create the cruise itinerary (how long will you be at each port-of-call)
Describe the dining choices available on the ship
Explain your pricing for the different cabin choices offered
Create a brochure that promotes your cruise ship, cruise itinerary, pricing, activities, shore excursions, dining, etc.

11. Shore Excursions
Each Port-O-Call must have at least 2 researched and verifiable shore excursions:
You can NOT use the same type event more than once. (Snorkeling, windsailing, etc…)
Event must include the real costs
Match the event to your target audience
Include a brief explanation of event and what occurs
Must include a photo of excursion

12. Elements (Required) DUE AT END OF CLASS TODAY! (In red)
Group Names with a Business Name for Travel Group
Determine the cruise length. (Must be one of either 7, 10, 12, 14 days)
Determine the type of ship (i.e., sail boat, mid-size ship, mega-ship…Watch for restrictions in specific ports-of-call)
Determine the ports-of-call.
Select shore excursions that will be fun for the entire family. (Min. 2 per port of call)
Determine which type of cabin you would recommend for this family (i.e., inside, outside, balcony, suite, etc.)
Create seven (7) attractions and activities that will be onboard the ship.
Create the cruise itinerary (how long will you be at each port-of-call)
Describe the dining choices available on the ship
Explain your pricing for the different cabin choices offered
Create a brochure that promotes your cruise ship, cruise itinerary, pricing, activities, shore excursions, dining, etc.

13. Two Parts to Assignment
Part 1 - Create a brochure that promotes your cruise ship, cruise itinerary, pricing, activities, shore excursions, dining, etc.
(This is what you will actually turn in. Be sure your brochure includes all of the information required for this project. Use pictures to help sell your cruise.)

14. Two Parts to Assignment
Part 2 -Presentation: Each group will be responsible for presenting their cruise to the rest of the class.
A full and entertaining PowerPoint presentation is expected.
The presentation should cover all of the information from above and be 5 minutes in length.