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2003 Majchrzak and Malhotra 2004 Majchrzak and Malhotra Far-flung Teams: Virtual Teams Version 10.0 Pitfalls and Best Practices 2004 Majchrzak and Malhotra Dr. Arvind Malhotra Kenan-Flagler Business School The University of North Carolina at Chapel Hill Arvind_Malhotra@kenan-flagler.unc.edu and Dr. Ann Majchrzak Marshall School of Business The University of Southern California
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2004 Majchrzak and Malhotra Agenda What are Far-Flung Teams? What challenges do such teams face? Best practices of Far-Flung Teams Strategic Intent Technology Support Leadership Processes
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2004 Majchrzak and Malhotra Example: Automotive Engine Manufacturer AIM: Design New Engine at New Location for a New Customer Customer Location Customer Main Office Co. Design Engineering Group Co. Team Members U.S. Germany Brazil U.K. Mexico
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2004 Majchrzak and Malhotra Example: Telecom Infrastructure Provider AIM: Global Demand and Supply Planning Ireland Germany NJ MA OH OK
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2004 Majchrzak and Malhotra Example: Electronics Manufacturer AIM: Improving New Design Processes Tokyo Bangalore Italy Berlin Cambridge Boston Montreal Beaverton
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2003 Majchrzak and Malhotra 2004 Majchrzak and Malhotra SAME LOCATION REGIONALLY DISTRIBUTED GLOBALLY DISTRIBUTED SAME FUNCTION SAME COMPANY VALUE CHAIN MEMBERSHIP GEOGRAPHIC SCOPE TEAMS VIRTUAL TEAMS FAR-FLUNG TEAMS FACE to FACE PURELY VIRTUAL Far-Flung Teams: Virtual Teams Version 10.0
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2004 Majchrzak and Malhotra Challenges of Far-Flung Team Far Flung Virtual Teams are extreme: “Communications challenged” (conducting their core work mostly virtually through electronic medium) “Culturally challenged” (different countries, functions, companies) “Task challenged” (uncertainty in content of outcomes, process, or coordination because of team size, # languages, # time zones)
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2004 Majchrzak and Malhotra BP #1: Far Flung advantage Intellectual capital, not cost Take Away: Benefits are in knowledge- sharing, not cost-savings
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2004 Majchrzak and Malhotra E-Mail is Be All End All Rest is Just Fancy Shmancy BP #2: Successful Teams Ban the Use of email for Team Communications
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2004 Majchrzak and Malhotra What are the technology needs of FFT? Things Could Be a Whole Lot Better with Video-Conferencing
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2004 Majchrzak and Malhotra BP #3: Multiple Tool Use w/o Video being Dominant
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2004 Majchrzak and Malhotra What are the communication needs of FFT? BP #4: The joint use of Real-time Synchronous + Persisting Asynchronous communication needed to stay connected BP #4: The joint use of Real-time Synchronous + Persisting Asynchronous communication needed to stay connected We only need regular conference calls to stay connected
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2004 Majchrzak and Malhotra A Virtual “ Team Workspace ” Instant Messaging Discussion Threads Living Documents Annotation Templates Web Conferencing Audio Conferencing Living Room Synchronous Asynchronous
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2004 Majchrzak and Malhotra Web Conferencing Web Conferencing N-way realtime application sharing Living Room Templates Action items, Agendas, Minutes Annotation Trust-building Own comments Audio Conferencing Audio Conferencing Verbal clarification Living Docs Knowledge shared in draft form; visibility into each other’s work Discussion Threads Discussion Threads Brainstorming Focusing efforts Using the “ Team Workspace ”
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2004 Majchrzak and Malhotra Will FFTs be as Creative as F2F? F2F meetings are required for brainstorming BP #5: Electronic brainstorming gives more time for reflection and quality ideas BP #5: Electronic brainstorming gives more time for reflection and quality ideas
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2004 Majchrzak and Malhotra Teams that used it swore by it Why they loved it Immediacy: expertise at hand Team visibility Water cooler Backchannel communications during meetings Unresolved issues: security, loss of discussion content, no standards BP #6: Instant Messaging Used Correctly Can Be a Great Tool
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2004 Majchrzak and Malhotra Example: Telecom Equipment Mfr. AIM: “Eating Your Own Dogfood” Best Practice: Webcams, I.M. “wildfire” Texas Brazil U.K. Beijing Hong Kong
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2004 Majchrzak and Malhotra BP #7: Run virtual meetings like events with a managed lifecycle Activities PreStartDuringEndBetween --Review discussion items to focus on disagree- ment --Assign agenda items --Rotate team facilitation --Visible timelines & progress tracking Recreate feeling of inclusive ness Member check-in through voting, IM, posting, application- sharing, & verbal discussion Clear allocation of action items, meeting minutes posted rapidly Visibly ensure follow-up with discussion threads, progress tracking, & postings
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2004 Majchrzak and Malhotra ENTHUSIASM LEVEL TEAM LIFECYCLE BP #8: Frequency and Nature of Virtual Meetings Depends On …
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2004 Majchrzak and Malhotra How to lead Far-Flung Teams? Virtual means hands-off leadership
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2004 Majchrzak and Malhotra BP #9: Far-Flung Team Leadership Communication-Intensive Leaders Members Frequent 1-on-1 Check-ins 1-on-1 mentor discussions Establish team communication norms Closely monitor & intervene
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2004 Majchrzak and Malhotra BP #10: Trust is built through… Clearly Specified (& Visible) Timelines and Tasks Individual Accountability
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2004 Majchrzak and Malhotra BP #11: Trust is built through… Establishing Communication Protocols Early (and being flexible)
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2004 Majchrzak and Malhotra BP #12: Motivate Through Inclusion Structure “inclusion activities” during virtual meetings (e.g., balloting) Ensure everyone talks Encourage voluntarism & creativity as motivators for inclusion Recognize contributions Share: hobbies, rewards, life concerns
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2004 Majchrzak and Malhotra BP #13: Create Interdependent Sub-teams
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2003 Majchrzak and Malhotra 2004 Majchrzak and Malhotra PEOPLE PROCESS TECH. STRUCTURE Framework for Managing Far-Flung Team Challenges STRATEGY Corporate policies that support virtual teams Structuring and leveraging sub-teams Executive stewardship of virtual teams Picking the people for the team Leadership for virtual teams Establishing norms to work together Creating common procedures Planning & conducting virtual meetings Using technology for persistent collaboration Technology & group processes Demonstration of software use Chartering virtual teams Challenges of virtual teams
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2003 Majchrzak and Malhotra 2004 Majchrzak and Malhotra Conclusion Far Flung Teams require a special culture in which knowledge management & knowledge sharing are paramount
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