1.  St.Petersburg. New perspectives for tourism. 1 Saint Petersburg City Government Committee on Tourism Development Saint Petersburg Tourist Information Bureau

2. 2 1.Preamble St.Petersburg – Japan. Historical ties. 2.St.Petersburg: destination characteristics 3.St.Petersburg: tourist destination 4.St.Petersburg: business and events destination 5.Tourism statistics

3. 3 St.Petersburg – Japan. Historical ties. Culture centers : Japanese center in St.Petersburg (since 2001) FUJI – Japanese Arts Study center in St.Petersburg (under the supervision of Japanese General Consulate) “Russia – Japan” friendship society in St.Petersburg St.Petersburg – Osaka official cooperation treaty in 1979 Japanese companies in St.Petersburg:

4. 4 1.Preamble 2.St.Petersburg: destination characteristics 3.St.Petersburg: tourist destination 4.St.Petersburg: business and events destination 5.Tourism statistics

5. St.Petersburg: destination characteristics St.Petersburg is a mixture of unique characteristics providing diversified development. The multi-aspect development makes St.Petersburg a unique destination for tourism, events and business. 5 Investment policy Safe city Cultural Heritage (UNESCO) Transport Infrastructure Innovative Economy Hospitality Infrastructure Incoming tourist flow: 6,2 mln/year

6. 6  268 Confessions and religious organizations  5 Roman Catholic Churches  2 Armenian-Gregorian Churches  9 Protestant Churches  2 Synagogues  2 Moslem Mosques  1 Buddhist Temple St.Petersburg: destination characteristics St.Petersburg is an outstanding example of a multi-cultural city

7. St.Petersburg: destination characteristics 7  Travelers' choice awards by TripAdvisor, World’s top destinations 2014:  1 st in Russia  9 th in Europe  16 th in the world  Liveability index ranking from «Best cities ranking and report» by The Economist Intelligence Unit:  1 st in Russia  29 th in the world

8. 8 1.Preamble 2.St.Petersburg: destination characteristics 3.St.Petersburg: tourist destination Components of a successful tourist destination Accessibility Accommodation Information and security Culture 4.St.Petersburg: business and events destination 5.Tourism statistics

9. Components of a successful tourist destination 9 Tourist destination Accessibility Air Railway Sea Accommodation Hotels Hostels Apartments Information and Security Information offices Services Infrastructure Culture Tourist attractions Activities Events

10. Accessibility 10 Pulkovo - the biggest airport in the Northwest region of Russia 12,8 mln passengers in 2013 Over 70 airlines Over 160 directions 4 railway stations high-speed trains to Moscow («Sapsan») and Helsinki («Allegro») taking 4 hours only 72 hours visa free entry and stay for cruise and ferry passengers* Over 500 000 visitors arriving by sea * Only tourist groups

11. Accommodation 11 New hotel brands coming to St.Petersburg : 2005 - 2010 2011 - 2014

12. Information and Security 12 10 Tourist-Information offices 9 Mobile information service points 113Alarm buttons Bilingual information signs (streets, metro)

13. Information and Security 13 St.Petersburg is widely present in the Internet, including most of the leading social networks. You can use QR codes for convenient access to all necessary information about the city.

14. Culture 14 Hop on – hop off Single ticket for a whole day Double-decker bus Audio guide, 10 languages city map Hop on – hop off Single ticket for a whole day Modern boats 5 stops Sight-seeing tour without traffic jams Discount program for tourists, offering free admission and discounts for tourist attractions, cafes, shops City guest card, providing special offers for tourist attractions, shops, transport. Member of ECM “City Cards Knowledge group”

15. 15 1.Preamble 2.St.Petersburg: destination characteristics 3.St.Petersburg: tourist destination 4.St.Petersburg: business and events destination Developping congress and expo infrustructure Major events in St.Petersburg 5.Tourism statistics

16. Developing congress and expo infrastructure 16 Convention facilities for up to 10,000 pax Indoor exhibition area 50,000 sq. m Multifunctional and versatile congress centre with 30 conference halls Main congress hall for more than 4,000 pax 2 on-site hotels (Hilton Hotels & Resorts and Hampton by Hilton) with 446 rooms The customs and logistics on site EXPOFORUM – city’s largest innovative congress and exhibition complex, opening in 2014.

17. Major events in St.Petersburg 17 Past 2000 Ice hockey World Championship 2006 G8 summit 2008 77th INTERPOL General Assembly 2012 36 th session of the UNESCO World Heritage Committee 2013 G20 summit 2014 1 st Russian-Asian Uro- Andrology Congress Annual Saint Petersburg International Economic Forum Saint Petersburg International Legal Forum International Maritime Defence Show Saint Petersburg International Gas Forum St. Petersburg International Cultural Forum St.Petersburg International Innovation Forum Future 2016 Ice Hockey World Championship 2017 FIFA Confederations Cup 2018 FIFA World Cup St.Petersburg is currently hosting MANIFESTA, world’s most significant Biennial of Contemporary Art

18. 18 1.Preamble 2.St.Petersburg: destination characteristics 3.St.Petersburg: tourist destination 4.St.Petersburg: business and events destination 5.Tourism statistics

19. Tourism statistics 19 6,3 mln incoming tourists in 2013 Incoming flow from Japan (first half of 2014) Total: 9954 Tourism: 7863 Business: 2091

20. 20 Thank you for attention!