1. Splash Screen

2. Chapter Menu Chapter Introduction Section 1:Section 1:Demand Section 2:Section 2:The Demand Curve and Elasticity of Demand Section 3:Section 3:The Law of Supply and the Supply Curve Section 4:Section 4:Putting Supply and Demand Together Visual Summary

3. Chapter Intro 1 1.Scarcity is the basic economic problem that requires people to make choices about how to use limited resources. 2. Buyers and sellers voluntarily interact in markets, and market prices are set by the interaction of demand and supply.

4. Chapter Intro 2 In this chapter, read to learn about how the relationship between supply and demand sets the prices you pay for goods and services.

5. Chapter Preview-End

6. Section 1-Main Idea Section Preview In this section, you will learn about the law of demand and how it affects choices you make.

7. Section 1-Key Terms demand supply market voluntary exchange law of demand quantity demanded real income effect substitution effect utility marginal utility law of diminishing marginal utilitylaw of diminishing marginal utility Content Vocabulary

8. Section 1-Key Terms analysis alternate Academic Vocabulary

9. A.A B.B Section 1-Polling Question Can you define the word demand? A.Yes B.No

10. Section 1 The Marketplace In a market economy, buyers and sellers set prices.

11. Section 1 The Marketplace (cont.) In a market economy, consumers collectively have a great deal of influence on prices of all goods and services. The demand of a good or service creates supply.demand supply A market represents the freely chosen actions between buyers and sellers.market

12. Section 1 The Marketplace (cont.) In a market economy, individuals decide for themselves the answers to: –What? –How? –For Whom?

13. Section 1 The Marketplace (cont.) A market economy is based on the principle of voluntary exchange.voluntary exchange –Supply and demand analysis is a model of how buyers and sellers operate in the marketplace.

14. A.A B.B C.C D.D Section 1 Which type of market do you feel you use the most? A.Stores B.Services C.Entertainment D.Internet shopping

15. Section 1 The Law of Demand The law of demand states that as price goes up, quantity demanded goes down, and vice versa.

16. Section 1 The Law of Demand (cont.) The law of demand explains consumer reactions to changing prices in terms of the quantities demanded of a good or service. There is an inverse or opposite relationship between quantity demanded and price.law of demand View: The Law of DemandThe Law of Demand

17. Section 1 The Law of Demand (cont.) Several factors explain the inverse relation between price and quantity demanded, or how much people will buy of any item at a particular price.quantity demanded –Real income effectReal income effect –Substitution effectSubstitution effect Factors include:

18. Section 1 The Law of Demand (cont.) Diminishing marginal utility: –UtilityUtility –Marginal utilityMarginal utility –Law of diminishing marginal utilityLaw of diminishing marginal utility

19. A.A B.B C.C Section 1 Do you feel that the law of demand benefits you as a shopper? A.Always B.Sometimes C.Never

20. Section 1-End

21. Section 2-Main Idea Section Preview In this section, you will learn more about the relationship between price and demand.

22. Section 2-Key Terms demand schedule demand curve complementary good elasticity price elasticity of demand elastic demand inelastic demand Content Vocabulary

23. Section 2-Objectives visual concept specific Academic Vocabulary

24. A.A B.B C.C Section 2-Polling Question Do you feel that a demand for certain items changes quickly? A.Always B.Sometimes C.Never

25. Section 2 Graphing the Demand Curve A demand curve is a graph that shows the relationship between the price of an item and the quantity demanded.

26. Section 2 Graphing the Demand Curve (cont.) Economist can show the relationship between a change in quantity demanded and a change in demand using a demand curve. View: Graphing the Demand CurveGraphing the Demand Curve

27. Section 2 Graphing the Demand Curve (cont.) A demand schedule is a table reflecting quantities demanded at different possible prices.demand schedule A demand curve shows the quantity demanded of a good or service at each possible price. Demand curves slope downward, clearly showing the inverse relationship.demand curve

28. A.A B.B C.C Section 2 Does looking at a table or graph help you understand the law of demand? A.Definitely B.Somewhat C.Not at all

29. Section 2 Determinates of Demand A change in the demand for a particular item shifts the entire demand curve to the left or right.

30. Section 2 Determinates of Demand (cont.) Factors that can affect demand for a specific product or service: –Changes in population –Changes in income –Changes in people’s tastes and preferences View: If Population IncreasesIf Population Increases View: If Income DecreasesIf Income Decreases View: If Preferences ChangeIf Preferences Change

31. Section 2 Determinates of Demand (cont.) –The availability and price of substitutes –The price of complementary goodscomplementary goods The decrease in the price of one good will increase the demand for its complementary. View: If Price of Substitute DecreasesIf Price of Substitute Decreases View: If Price of Complement DecreasesIf Price of Complement Decreases

32. A.A B.B C.C D.D Section 2 A change in the demand of a product shifts the demand curve which way? A.Up and down B.Horizontally C.Left and Right D.Vertically

33. Section 2 The Price Elasticity of Demand Elasticity of demand measures how much the quantity demanded changes when price goes up or down.

34. Section 2 The Price Elasticity of Demand (cont.) For some goods, a rise or fall in price greatly affects the amount people are willing to buy. This economic concept is referred to as elasticity.elasticity The measure of how much consumers respond to a given change in price is referred to as price elasticity of demand.price elasticity of demand View: Demand vs. Quantity DemandedDemand vs. Quantity Demanded View: Goods with…Goods with…

35. Section 2 The Price Elasticity of Demand (cont.) Staple foods, medicine, spices have an inelastic demand. A price change has little impact on the quantity demanded by consumers. inelastic demand Luxury items, vacations, high-end electronics, even coffee are examples of elastic goods/services and have a very elastic demand. View: Elasticity of DemandElasticity of Demand

36. Section 2 The Price Elasticity of Demand (cont.) Three factors determine the price elasticity of demand for an item: –The existence of substitutes –The percentage of a person’s total budget devoted to the purchase of that good –The time consumers are given to adjust to a change in price View: What Affects Demand Elasticity?What Affects Demand Elasticity?

37. A.A B.B Section 2 A vacation to Australia is an example of which type of demand? A.Elastic B.Inelastic

38. Section 2-End

39. Section 3-Main Idea Section Preview In this section, you will learn more about the relationship between price and supply.

40. Section 3-Key Terms law of supply quantity supplied supply schedule supply curve technology law of diminishing returns Content Vocabulary

41. Section 3-Objectives incentive impose Academic Vocabulary

42. A.A B.B C.C Section 3-Polling Question Can you explain the law of supply? A.Yes B.Somewhat C.Not at all

43. Section 3 Profits and the Law of Supply The law of supply states that as price goes up, quantity supplied goes up, and vice versa.

44. Section 3 Profits and the Law of Supply (cont.) To understand pricing, you must look at both demand and supply. –The higher the price of a good, the greater the incentive is for a producer to produce more. The law of supply states that as the price of a good rises, the quantity supplied also rises. As the price falls, the quantity supplied also falls.The law of supplyquantity supplied View: The Law of SupplyThe Law of Supply

45. A.A B.B C.C D.D E.E Section 3 A higher price on an item serves what type of purpose for the producer? A.It returns higher revenues from sales. B.It covers the costs of producing more. C.It allows them to save money for the next product. D.A & B E.A & C

46. Section 3 The Supply Curve A supply curve is a graph that shows the relationship between price and quantity supplied.

47. Section 3 The Supply Curve (cont.) The law of supply can also be shown visually using a supply schedule and a supply curve. View: Graphing the Supply CurveGraphing the Supply Curve

48. Section 3 The Supply Curve (cont.) A supply schedule is a table showing quantities supplied at different possible prices.supply schedule The supply curve is an upward-sloping line that shows in graph form the quantities producers are willing to supply at each possible price.supply curve

49. A.A B.B Section 3 According to the supply curve, what is the relationship between price and quantity supplied? A.Direct B.Inverse

50. Section 3 The Determinants of Supply A change in the supply of a particular item shifts the entire supply curve to the left or right.

51. Section 3 The Determinants of Supply (cont.) Many factors affect the supply of a specific product. Four of the major determinants are: –The price of inputs –The number of firms in the industry –Taxes imposed or not imposed View: If Inputs Become CheaperIf Inputs Become Cheaper View: If Number of Firms IncreasesIf Number of Firms Increases View: If Taxes IncreaseIf Taxes Increase

52. Section 3 The Determinants of Supply (cont.) –TechnologyTechnology Any improvement in technology will increase supply. View: If Technology Improves ProductionIf Technology Improves Production

53. A.A B.B C.C D.D Section 3 Which way will the supply curve shift if there is an increase in supply? A.Right B.Left C.Up D.Down

54. Section 3 The Law of Diminishing Returns When a business wants to expand, it has to consider how much expansion will really help the business.

55. Section 3 The Law of Diminishing Returns (cont.) Will product output continue to increase proportionally as more workers are hired? The law of diminishing returns shows that as more units of a factor of production are added to the other factors of production, after a certain point, the extra output for each additional unit hired will begin to decrease.The law of diminishing returns View: Supply vs. Quantity SuppliedSupply vs. Quantity Supplied View: Diminishing ReturnsDiminishing Returns

56. A.A B.B C.C Section 3 Have you ever noticed a change in a restaurant that started small but decided to expand? A.A big change B.A medium change C.No change at all

57. Section 3-End

58. Section 4-Main Idea Section Preview In this section, you will learn about how supply and demand interact to affect prices and about restrictions the government sometimes places on this process.

59. Section 4-Key Terms equilibrium price shortage surplus price ceiling rationing black market price floor Content Vocabulary

60. Section 4-Objectives assume eliminate Academic Vocabulary

61. A.A B.B C.C Section 4-Polling Question Do you know why shortages in supply might occur? A.Yes B.Somewhat C.Not really

62. Section 4 Equilibrium Price In free markets, prices are determined by the interaction of supply and demand.

63. Section 4 Equilibrium Price (cont.) Demand and supply operate together. As the price of a good goes down, the quantity demanded rises and the quantity supplied falls (and vice versa). The point at which the quantity demanded and quantity supplied meet is called the equilibrium price. equilibrium price View: Equilibrium PriceEquilibrium Price View: Change in Equilibrium PriceChange in Equilibrium Price

64. A.A B.B Section 4 When the supply or demand curves shift, the equilibrium price also changes. A.True B.False

65. Section 4 Prices as Signals Under a free-enterprise system, prices function as signals that communicate information and coordinate the activities of producers and consumers.

66. Section 4 Prices as Signals (cont.) Rising prices signal producers to produce more and consumers to purchase less. Falling prices signal producers to produce less and consumers to purchase more. A shortage occurs when at the current price, the quantity demanded is greater than the quantity supplied.shortage Prices above the equilibrium price reflect a surplus to suppliers. surplus

67. Section 4 Prices as Signals (cont.) When a market economy operates without restriction, it eliminates shortages and surpluses. –When a shortage occurs, the price goes up to eliminate the shortage. –When surpluses occur, the price falls to eliminate the surplus.

68. A.A B.B C.C Section 4 If a company didn’t make enough of a certain shoe, and the demand for it was high, what would happen to the price? A.It would increase. B.It would decrease. C.It would stay the same.

69. Section 4 Price Controls Under certain circumstances, the government sometimes sets a limit on how high or low a price of a good or service can go.

70. Section 4 Price Controls (cont.) The government sometimes gets involved in setting prices if it believes such measures are needed to protect consumers and suppliers.

71. Section 4 Price Controls (cont.) –Effective price ceilings, and resulting shortages, often lead to non-market ways of distributing goods and services such as rationing and leading to the black market.rationing black market A price ceiling is a government-set maximum price that may be charged for a particular good or service.price ceiling View: Price Ceilings and Price FloorsPrice Ceilings and Price Floors

72. Section 4 Price Controls (cont.) Conversely, a price floor, is a government-set minimum price that can be charged for goods and services.price floor

73. A.A B.B C.C Section 4 Do you feel that the government should be able to intervene in the market? A.Always B.Sometimes C.Never

74. Section 4-End

75. VS 1 The law of demand states that as price goes up, quantity demanded goes down. As price goes down, quantity demanded goes up.

76. VS 2 The law of supply states that as price goes up, quantity supplied also goes up. As price goes down, quantity supplied goes down.

77. VS 3 The point at which the quantity demanded and the quantity supplied meet is called the equilibrium price.

78. VS-End

79. Figure 1

80. Figure 2

81. Figure 3

82. Figure 4

83. Figure 5

84. Figure 6

85. Figure 7

86. Figure 8

87. Figure 9

88. Figure 10

89. Figure 11

90. Figure 12

91. Figure 13

92. Figure 14

93. Figure 15

94. Figure 16

95. Figure 17

96. Figure 18

97. Figure 19

98. Figure 20

99. Figure 21

100. Figure 22

101. Concept Trans Menu Economic Concepts Transparencies Transparency 8Transparency 8 Supply and DemandSupply and Demand Select a transparency to view.

102. Concept Trans 1

103. DFS Trans 1

104. DFS Trans 2

105. DFS Trans 3

106. DFS Trans 4

107. Vocab1 demand: the amount of a good or service that consumers are able and willing to buy at various possible prices during a specified time period

108. Vocab2 supply: the amount of a good or service that producers are able and willing to sell at various prices during a specified time period

109. Vocab3 market: the process of freely exchanging goods and services between buyers and sellers

110. Vocab4 voluntary exchange: a transaction in which a buyer and a seller exercise their economic freedom by working out their own terms of exchange

111. Vocab5 law of demand: economic rule stating that the quantity demanded and price move in opposite directions

112. Vocab6 quantity demanded: the amount of a good or service that a consumer is willing and able to purchase at a specific price

113. Vocab7 real income effect: economic rule stating that individuals cannot keep buying the same quantity of a product if its price rises while their income stays the same

114. Vocab8 substitution effect: economic rule stating that if two items satisfy the same need and the price of one rises, people will buy more of the other

115. Vocab9 utility: the ability of any good or service to satisfy consumer wants

116. Vocab10 marginal utility: an additional amount of satisfaction

117. Vocab11 law of diminishing marginal utility: rule stating that the additional satisfaction a consumer gets from purchasing one more unit of a product will lessen with each additional unit purchased

118. Vocab12 demand schedule: table showing quantities demanded at different possible prices

119. Vocab13 demand curve: downward-sloping line that shows in graph form the quantities demanded at each possible price

120. Vocab14 complementary good: a product often used with another product

121. Vocab15 elasticity: economic concept dealing with consumers’ responsiveness to an increase or decrease in the price of a product

122. Vocab16 price elasticity of demand: economic concept that deals with how much demand varies according to changes in price

123. Vocab17 elastic demand: situation in which a given rise or fall in a product’s price greatly affects the amount that people are willing to buy

124. Vocab18 inelastic demand: situation in which a product’s price change has little impact on the quantity demanded by consumers

125. Vocab19 law of supply: economic rule stating that price and quantity supplied move in the same direction

126. Vocab20 quantity supplied: the amount of a good or service that a producer is willing and able to supply at a specific price

127. Vocab21 supply schedule: table showing quantities supplied at different possible prices

128. Vocab22 supply curve: upward-sloping line that shows in graph form the quantities supplied at each possible price

129. Vocab23 technology: the use of science to develop new products and new methods for producing and distributing goods and services

130. Vocab24 law of diminishing returns: economic rule that says as more units of a factor of production are added to other factors of production, after some point total output continues to increase but at a diminishing rate

131. Vocab25 equilibrium price: the price at which the amount producers are willing to supply is equal to the amount consumers are willing to buy

132. Vocab26 shortage: situation in which the quantity demanded is greater than the quantity supplied at the current price

133. Vocab27 surplus: situation in which quantity supplied is greater than quantity demanded at the current price

134. Vocab28 price ceiling: a legal maximum price that may be charged for a particular good or service

135. Vocab29 rationing: the distribution of goods and services based on something other than price

136. Vocab30 black market: “underground” or illegal market in which goods are traded at prices above their legal maximum prices or in which illegal goods are sold

137. Vocab31 price floor: a legal minimum price below which a good or service may not be sold

138. Help Click the Forward button to go to the next slide. Click the Previous button to return to the previous slide. Click the Home button to return to the Chapter Menu. Click the Transparency button from the Chapter Menu or Chapter Introduction slides to access the Economic Concepts Transparencies that are relevant to this chapter. From within a section, click on this button to access the relevant Daily Focus Skills Transparency. Click the Return button in a feature to return to the main presentation. Click the Economics Online button to access online textbook features. Click the Reference Atlas button to access the Interactive Reference Atlas. Click the Exit button or press the Escape key [Esc] to end the chapter slide show. Click the Help button to access this screen. Links to Presentation Plus! features such as Graphs in Motion, Charts in Motion, and relevant figures from your textbook are located at the bottom of relevant screens. To use this Presentation Plus! product:

139. End of Custom Shows This slide is intentionally blank.