1. QR CODES AUGUST 18, 2011

2. Scan this! Step 1 Download any QR code reader application Step 2 Scan the QR Code Step 3 Get more information

3. A QR code (short for quick response code) is a 2-D barcode that can be scanned using a smartphone camera. It might: direct the user to a website compose an email message make a phone call generate other actions. What are QR Codes

4. QR codes (2-D code) contain information in both vertical and horizontal directions, whereas a barcode contains data in one direction only. QR codes hold considerably greater volume of information than a bar code. What are QR Codes Source: Denso-Wave.com

5. Who is using QR Codes O ne in five of all Americans with a mobile device (63.2 million) own a smartphone and 35% of them access the Internet from that device. In June 2011, 14 million mobile users in the U.S., representing 6.2 percent of the total mobile audience, scanned a QR or bar code on their mobile device. Source: comScore

6. Why Use QR Codes Enhance the user’s experience in a way that helps you achieve your marketing goals Target audiences that are ‘on the go’ Capture target audience information Free to use Novel in the U.S. market Easier for users (scan rather than type URL) Overcome space limitation on marketing materials

7. Must have smartphone No standards Not share-able, must be in the vicinity Frequently misused where it does not enhance the user experience Why Not to Use QR Codes

8. Mobilize the landing page Keep the URL short Make the content valuable Depending on the location of the QR code, include instructions Test, test and retest Basic Rules

9. Number of times the code was scanned. Number of Click-throughs What actions were taken Why measure? –It gives you insight as to who’s interested in your content and how they behave. –It gives you more information for future marketing decisions. –It helps you fine-tune your content to make it more effective. Measuring Success

10. RedLaser: www.redlaser.com/mobilewww.redlaser.com/mobile MS Tag: http://tag.microsoft.com/consumer/index.aspxhttp://tag.microsoft.com/consumer/index.aspx SparQ Code: http://www.sparqcode.com/http://www.sparqcode.com/ Bit.ly: http://mashable.com/2010/10/13/bit-ly-qr-codes/http://mashable.com/2010/10/13/bit-ly-qr-codes/ Google shortener: http://goo.gl/http://goo.gl/ Kaywa: http://qrcode.kaywa.com/http://qrcode.kaywa.com/ QR Tag: http://www.qrtag.net/http://www.qrtag.net/ QRarts: http://qrarts.com/http://qrarts.com/ Generators and Readers

11. EXAMPLES

12. Henry Art Gallery

13. UW Book Store

14. WSDOT QR code takes users to download their mobile app (android and iphone) with traffic cameras, travel alerts, border wait times, etc. WSDOT

15. Here are some links to help you make good decisions about QR code use: Examples of good uses of QR codesExamples of good uses Examples of bad uses of QR codesExamples of bad uses QR code forum on Vimeo.QR code forum QR Code Resources

16. Any interesting examples to share? QR Codes

17. QUESTIONS?