2. Lecture 2 and 3: Demand, Supply & Markets Lecture Objectives: 1.To define markets 2.To define & identify the key determinants of market demand & market supply 3.To define & explain the ‘mechanics’ of markets

3. What is a Market?  Economic function - The meeting of people for the purchase/ sale of goods at a fixed time and place - An open space where goods are exposed for sale  Social function “there is probably no urban market-place where the interchange of news and opinion did not play almost as important a role as the interchange of goods” (Mumford, L., 1961, The City in History)

4. Further Characteristics of Markets  Face to face or anonymous? Face to face interaction needed if… - products are differentiated - asymmetric information - difficult to obtain - parties require high degree of trust

5.  Numbers of buyers & sellers - helps define structure of market, e.g. perfect competition or monopoly - provides insight into conduct of firms - can be misleading, e.g. “supermarket” may only have 1 provider

6. DEMAND Demand functions…… - formalizing aggregate consumer behavior

7. We can simplify the demand relationship as follows: Qd x t = f (P x, P 0, Y, T, A x…….. ) Where…. Qd x t is quantity demanded of good x at time ‘t’ P x is the price of good x P 0 is the price of related goods Y is real household income T is household taste, and A is advertising expenditure on product X and so on….

8. DEMAND Other determinants of demand – tastes – distribution of income – expectations

9. To simplify a complex world we begin assuming Qd x t = f (P x )

10. PxPx Qd x 0 Qd x t = 12 - 2P x 6 12 A Demand Curve

12. Supply Supply Functions - formalizing aggregate supplier behavior Qs x t = f ( P x, P o, C, T n, T x, T p ……) Where Qs x t is the quantity supplied at time ‘t’ P x is the price of good x P o is the price of other good C is the cost of production T n is the Technology T x is the tax rate T p is the taste of producers and so on…

13. Supply Other determinants of supply – nature and other random fluctuations – aims of producers – expectations of producers

14. Q sx = - 10 + 20P x P QO S0S0 A Supply Curve

15. Shift in Supply Curve

16. Price of one Bottle of Vodka Producers’ Willingness to Sell (Quantity Supplied) ‘000 bottles Customers’ Willingness to Buy (Quantity Demanded) ‘000 bottles Rs. 20700100 Rs. 16500200 Rs. 12350 Rs. 8200500 Rs. 4100700

17. Quantity (bottles: 000s) E D B A b E d e Supply Demand SHORTAGE (300 000) Market equilibrium (Vodka: monthly ) Price (Rbs)

18. Student Tasks: a) Show what happens if income rises in the above market b) Show what happens if the Mauritian Government adds a tax on suppliers c) How does your answer to a) change if Stalinski Vodka is highly addictive?

19. Production Frontier

20. Activity